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Should Sellers Do Their Own Research?

Partners in Excellence

I see a lot of discussions about “forcing sellers to waste selling time by doing their own research.” ” Increasingly, I see people recommending outsourcing this research, freeing the time up to make more calls. So there is a lot of room for improvement in the research that sales people do.

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Is The “Buyer Journey” Even A Thing Anymore?

Partners in Excellence

The idea that sellers and buyers could be in perfect synchronization throughout the process, marching logically through it, culminating in a purchase decision has persisted for decades. My own company, years ago, did research with a client, examining about 400 purchase decisions, determining that for every stage of misalignment (eg.

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6 Amazon marketing strategies to implement in 2024

Search Engine Land

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They are just as interested in making sales, if not more so, than the sellers themselves. In general, you should think about strategy, not simply tactics. Are your prices competitive?

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New ways to identify B2B buying group members

Martech

This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Influencers Make my job easier.

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Hiring and Building a High-Performing Sales Team with Lucas Price, Former SVP of Sales at Zipwhip ($700m Sale to Twilio)

SaaStr

During that time, he wasted a lot of money on failed sales hires and decided to learn everything about hiring sellers. The distance between top performers and everyone else has never been wider, and most sellers aren’t hitting quota at many organizations. Sales Hires Have the Highest Failure Rate It’s a costly problem to have.

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The Way Things Are, The Way Things Might Be (Seduced By The Sounds Of Our Own Voices)

Partners in Excellence

Sadly, too much of this is from smart people who should know better. Yet, somehow they are seduced by the sounds of their own voices reinforced by countless, “100% man…… Such great insight… Wow brilliant… !” ” Today, I saw something from a very smart individual, someone who should know better.

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4 Sales Email Templates that Get Opens

Salesforce

You’ve done your research. Getting ghosted by prospects can be one of the most disheartening parts of a seller’s job. For example, asking “Do you currently use a service like this?” or “Do you partner with outside organizations?” You feel like you’ve got a firm grasp on your prospect and their pain points.

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