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4 ways to achieve early wins with AI in marketing

Martech

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. But where to start? 4 use cases for applying AI to marketing 1. Processing.

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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

Start with some keyword research using free tools like Google Keyword Planner. Make User Experience a Priority Is your website mobile-friendly? Users should be able to find what they need easily and quickly without having to hunt for it. You don’t have long before visitors will give up and abandon your site.

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11 of the best free tools every SEO should know about

Search Engine Land

We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need.

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What is generative engine optimization (GEO)?

Search Engine Land

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. User experience: Both prioritize creating content that is engaging, easy to find and navigate. By leveraging both GEO and SEO, brands can deliver an unparalleled user experience. For example, ChatGPT has over 180.5

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Generative engine optimization: What you need to know

Martech

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. Processing.

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Canva acquires genAI startup Leonardo.AI

Martech

Bringing our worlds together will accelerate each of our teams’ work, taking us from strength to strength, and we can’t wait to get started.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! AI for creators and businesses. Why we care. Are you getting the most from your stack? Processing.

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Essential stack for a B2B startup: Best of the MarTechBot

Martech

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. By understanding how users interact with your website, you can optimize user experience, improve conversion rates, and refine your marketing strategies. Email: Business email address Sign me up!

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