Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. A Serviceblazer is a team builder, problem solver, and customer advocate. What is the Serviceblazer Community?

Networking 135

Networking Negotiate Service Contact 135

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customers 97

Customers Represent Promote Start-ups 97

Salesforce

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. An off-the-shelf LLM is not always up to date, nor will it have trustworthy access to your data or understand your customer relationships. That’s where RAG can help.

Trust 122

Trust Represent Start-ups Technology 122

Salesforce

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Getting it right means more conversions and ultimately, a more satisfied customer base. Personalize, personalize, personalize. That’s where email segmentation comes in.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

AUGUST 4, 2022

Today we’ll talk about the first practice — Customer Stories. This is a practice I wrote about in a 2021 article, “ Writing customer stories to improve team collaboration ,” so you can see I’m a pretty big fan of them. What are Customer Stories? You can mix and match them. You can do all six, or just two or three.

Customers 106

Customers Teamwork Healthcare Launch 106

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Service 132

Service Customers Networking Negotiate 132

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? Start by examining and then articulating your purpose because it’s the “why” that people actually buy. However, the ROI can be enormous. Hybrid names (e.g.,

Strategize 105

Strategize B2B Legal Launch 105

Partners in Excellence

MARCH 6, 2024

Likewise, they don’t need our “glamour list,” all the great logos and customers. What’s interesting, as we look at many sales engagement strategies, and most of our training, the focus is on providing the things our customers don’t need, or that are not as urgent as the things they do need.

Education 120

Education Trust Sell Product 120

Partners in Excellence

MARCH 11, 2024

The key problems we address, why they are important within our ICP, how to determine if these are issues for our customers. The key reasons that would drive a customer to change. Stated differently, when used with the customer, they demonstrate our lack of understanding of their business and the fact we have not done our homework.

Healthcare 109

Healthcare Drivers/motivators Engineering Presentation 109

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making. Here is why and how to do it.

Strategic planning 93

Strategic planning Technology Technology Strategize 93

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. I’m here to tell you there’s truth in these accusations. There is another side to the agile story.

Manufacturing 109

Manufacturing Promote Pipeline Technique 109

SaaStr

MARCH 26, 2024

Dear SaaStr: What Was it Like Acquiring Your First Customer? In my first start-up, we were whale hunting — big, large, Fortune 500 customers. So Customer #1 showed us the path to our future. My first customer signed a $10k contract (a small pilot) but our second, their competitor, then signed a $6m (multi-year) contract.

Customers 86

Customers Contract Represent Start-ups 86

Partners in Excellence

DECEMBER 13, 2023

They used the recipes as starting points, but chose to “adjust, change, and adapt” them. The results were very different–unique tastes and experiences, though they had each started with the same recipes. Recently, just to try something different, I signed up for a cooking class. The results were OK, not outstanding.

Follow-up 123

Follow-up Represent Start-ups Customers 123

SaaStr

MARCH 30, 2024

Dear SaaStr: What are The Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue? After that, it all starts to change. Because as you start to develop a mini-brand, you should start being considered for deals you never would have even been part of the selection process before.

Start-ups 110

Start-ups Growth Closing Customers 110

Martech

APRIL 29, 2024

Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information.

Retail 92

Retail Territory Customer Relationship Management CRM 92

Partners in Excellence

APRIL 30, 2024

All credit for this post goes to Scott Gillum and his fantastic post: Why Relying on AI Won’t Improve Customer Experience. Reading it caused me to start reflecting on how much we misunderstand about AI and how we leverage it in selling. AI can help us see things about our people and customers that we haven’t seen.

Represent 79

Represent Presentation Up-sell Start-ups 79

Partners in Excellence

APRIL 22, 2024

Jim and John, were out to reinvent (and succeed) in developing some of the most powerful customer-aligned value selling tools I have ever seen. I had an awakening early on that highlighted the importance of customer-aligned value selling. Preface : My first real experience of Jim Berryhill was in 2012. ” Enjoy Jim’s story!

Teamwork 102

Teamwork Sell Strategize Launch 102

SaaStr

APRIL 17, 2024

New Customers Still Growing 22% at Scale. And $100k+ Customers Growing 45%. For me, Net New Customer Count has become the metric I obsess the most about at scale. For me, Net New Customer Count has become the metric I obsess the most about at scale. If that slows too much, the future starts to look cloudy.

Price 93

Price Growth Start-ups Customers 93

The Lost Book of Sales

JANUARY 31, 2024

In strategic sales, it's incredibly common for salespeople to decrease their activity and reduce their involvement with their customers when the signatures are exchanged, whereas experienced sales professionals know that the real work between your organizations is only about to begin. What can the seller do?

Sports 105

Sports Drivers/motivators Clients Contract 105

Salesforce

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Service 104

Service CRM Start-ups Customer Relationship Management 104

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 111

Customers User Experience Referrals B2B 111

Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize.

Appointment 111

Appointment Start-ups Process Customers 111

Salesforce

APRIL 30, 2024

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. Where can you get started? What you’ll learn: What are customer service metrics?

Service 52

Service Customers Objectives and Key Results CRM 52

Salesforce

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Table of contents What is an email list?

CTR 124

CTR CRM Promote Campaign 124

Partners in Excellence

APRIL 24, 2024

Whether it’s the initial purchase, or the renewal/extension, we and our customers waste too much time in p **g contests about price. Whether it’s the initial purchase, or the renewal/extension, we and our customers waste too much time in p **g contests about price. It’s the pricing/cost discussion.

Price 77

Price Contract Presentation Consult 77

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

A/B testing 104

A/B testing Click Through Rate Objectives and Key Results Campaign 104

Partners in Excellence

NOVEMBER 7, 2023

Ever since I started selling–you know back in the old days when phones were still attached to cords–I’ve been taught, “Buyers have a structured buying process.” ” I’d see all sorts of block diagrams, showing how the buying process always, coincidentally, aligned with the customer buying process.

B2B 121

B2B Up-sell Contract Start-ups 121

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. Unsure where to begin with tracking?

Gaming 143

Gaming Campaign Clients Start-ups 143

Partners in Excellence

FEBRUARY 2, 2024

The tools themselves are evolving quickly, but having gone through a several of these technology disruptions in the past, I recognize we usually find the mediocre to poor uses first, but as we gain experience we improve our understanding and start to leverage the technology to its full potential. We will move beyond this.

Manufacturing 108

Manufacturing Engineering Technology Technology 108

Search Engine Land

APRIL 25, 2024

Google wrote : Starting today, publishers can no longer add publications to the Publisher Center. Google wrote : Starting today, publishers can no longer add publications to the Publisher Center. Google will stop allowing publishers to add publications to the Google Publisher Center manually. What Google said.

Process 129

Process Customers 129

Salesforce

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” Start by reviewing how many systems you currently have in place. To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation. Download the guide 1.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Partners in Excellence

MARCH 26, 2024

But as I reflected on the question, I asked, “What books are your customers reading? But as I reflected on the question, I asked, “What books are your customers reading? Where do your customers go to learn? ” We constantly struggle to connect with our customers, to understand their challenges and problems.

Manufacturing 117

Manufacturing Technique Sell Customers 117

Search Engine Land

FEBRUARY 1, 2024

Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023. Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% Why we care. Looking ahead. Amazon expects net sales to range between $138.0

Service 120

Service Territory Networking Trust 120

Partners in Excellence

FEBRUARY 22, 2024

“Discovery” has been an important part of the sales process ever since I started selling (Yes, that was back when we had first chipped a wheel out of stone.) In all our training, we’ve gotten playbooks, done role plays, and learned how to conduct discovery and what questions we should be asking the customer.

Technique 102

Technique B2B Start-ups Up-sell 102

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Government 121

Government Campaign Follow-up Conversion 121

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 109

Trust Customers Healthcare Service 109