article thumbnail

How to inflation-proof your marketing in 2025

Martech

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

article thumbnail

The Hidden Costs of Efficiency

Sales Hacker

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

GTM
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Reality of Managing 10 AI Agents in Production: What We’ve Learned Building Our AI-First Revenue Team at SaaStr

SaaStr

For complex enterprise deals and strategic partnerships, humans still close. The ones that wait for “better technology” or “clearer ROI” will be playing catch-up with teams that never sleep and never quit. At a fully-loaded cost of ~$10K/month for all core agents. Being a “people person” is not enough.

article thumbnail

How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations.

article thumbnail

How Walmart, BMW and Heinz use AI partnerships to grow their business

Martech

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. AI is not the solution itself; it’s a powerful technology that enables solutions.

article thumbnail

Why SaaS vendors must shift from transactions to embedded partnerships

Martech

Digital twin tools and technologies. From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption. Martech teams now oversee deeply integrated stacks that include: Project management. Asset libraries. Creative automation.

article thumbnail

The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

Three key factors: Application Novelty: We’re seeing an explosion of new use cases and solutions Technology Novelty: The underlying tech is evolving at breakneck speed Customer Behavior Novelty: Even enterprise customers are running multiple concurrent pilots The result? 5 Actionable Strategies for AI Startup Growth 1.