t privacy 
Search Engine Land
APRIL 22, 2024
Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. More Google privacy and self-preferencing concerns. Dig deeper.
Martech
MAY 13, 2024
Understandably, it has been following the Google Privacy Sandbox saga with close attention. A couple of days after that announcement, we got the new report from the CMA that adopted most of the concerns that the Information Commissioner’s Office had surfaced about privacy. We sat down with their U.K.-based
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Martech
MAY 6, 2024
This has left us in a situation where data privacy is under stricter legislation, cookies are about to disappear and customers keep their data as close to their chests as possible. Consumers are driving the privacy issue. Rather than fighting the inevitable, we should build strategies that showcase a privacy-first approach.
Martech
APRIL 16, 2024
Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Choosing the correct tools Implementing consent doesn’t have to be scary.
Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”
Martech
APRIL 29, 2024
And this new environment exists for a reason — consumers value their privacy. 63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty.
Martech
MAY 8, 2024
The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Well, after the purchase, I hit a moment of regret about privacy. Read and understand privacy policies before sharing.
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