Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

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Technology Technology Engineering Strategize 122

Heinz Marketing

JANUARY 24, 2024

Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences.

CRM 108

CRM Customer Relationship Management Technique Technology 108

Martech

APRIL 29, 2024

The marketers and marketing technologists who responded to MarTech’s 2024 Salary & Career Survey talked about proving ROI by demonstrating a positive impact on the business from martech, as well as higher levels of job dissatisfaction and turnover than in previous years. Email: Business email address Sign up now Processing.

Technology 90

Technology Technology B2B Process 90

Martech

APRIL 12, 2024

Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

Product 108

Product Objectives and Key Results Strategize Technology 108

Martech

APRIL 19, 2024

Adapting to the new normal: Investments in training and expertise To adapt, companies are investing significantly in training staff on data privacy (78%), creating dedicated teams for business transformation and seeking external expertise through new hires and consultancy partnerships.

Strategize 108

Strategize Trust Legal Retail 108

Martech

MARCH 13, 2024

AI will profoundly impact the workplace and the roles of people working on creative. Consider this: practically no creatives working today do so in pencil; they utilize technology to elevate their work. AI is just the next phase of technological advancement. This then justifies their lack of adoption.

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Drivers/motivators Technology Technology Launch 115

Martech

APRIL 29, 2024

And in today’s uber-data-obsessed business landscape, they’ve got a point. When every decision is judged solely by its immediate bottom-line impact, it can create a toxic vibe. The age-old marketing question: Should we prioritize activity or results? Companies that get too caught up chasing those shiny, short-term wins?

Strategize 103

Strategize Negotiate Follow-up Growth 103

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

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Appointment Contract Technology Technology 104

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. To overcome these challenges, focus on: Addressing these barriers.

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Strategize Growth Technology Technology 107

Salesforce

FEBRUARY 14, 2024

Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. It doesn’t really matter how great the technology is.

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Trust Technology Technology Strategic planning 105

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Business email address Subscribe Processing.

Launch 110

Launch Campaign Technology Technology 110

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact.

Strategize 114

Strategize Strategic planning Technology Technology 114

Partners in Excellence

MARCH 11, 2024

Most focused on efficiency, few focused on impact, differentiation, and value. Who is typically involved, why they are involved, and how they are likely to be impacted by the issue. Stated differently, when used with the customer, they demonstrate our lack of understanding of their business and the fact we have not done our homework.

Healthcare 109

Healthcare Drivers/motivators Engineering Presentation 109

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. This will have a profound impact.

Entertainment 101

Entertainment Gaming Education Technology 101

Search Engine Land

MARCH 20, 2024

As businesses move their advertising budgets away from traditional TV to digital video platforms, TV networks are feeling the impact. Business email address Subscribe Processing. Why we care. A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus.

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Territory Launch Technology Technology 100

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

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Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Education 106

Education Entertainment Networking Legal 106

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. How will AI streamline your operations?

Objectives and Key Results 111

Objectives and Key Results Strategize Technology Technology 111

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Is it a tool?

Hospitality 105

Hospitality Retail Contract Technology 105

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Mapping generative AI architecture Here’s a look at where generative AI tools fit within the technology of your marketing organization.

Technology 121

Technology Technology Launch Trust 121

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients.

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GTM B2B Technology Technology 122

Salesforce

NOVEMBER 6, 2023

As a strategic account executive at Salesforce, I spend my days advising companies on how to use emerging technology to grow their business. I can tell you this: C-suite leaders are nervous about generative AI in business. It’s natural to feel discomfort and anxiety around a technology that’s fast-moving and changing rapidly.

Strategize 111

Strategize Technology Technology Clients 111

Search Engine Land

APRIL 22, 2024

Long-term perception has a major impact on sentiment. Business email address Subscribe Processing. Brands with positive sentiment are likely to maintain it over 15 months, and the same applies to negative sentiment. Consistency over time is better for long-term sentiment. Get the daily newsletter search marketers rely on.

Gambling 102

Gambling Entertainment Retail Launch 102

Martech

MARCH 25, 2024

Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. More than half of the marketing technology professionals said churn increased in the last year. Business email address Subscribe Processing. a layoff or dismissal).

Promote 118

Promote Territory Technology Technology 118

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Digital content should be viewed as the connection between people, process and technology.

Government 115

Government Technology Technology Trust 115

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 2% are indifferent or unsure about AI’s impact. “At Other findings. Personalization.

Retail 119

Retail Commission Networking Technology 119

Partners in Excellence

APRIL 9, 2024

Global competition, new technologies, new business models, new market opportunities both create challenge and opportunity. This adversely impacts our win rates, success, and our ability to invest in the highest quality opportunities. We have become accustomed to appearing busy, rather than actually getting things done.

CRM 117

CRM Technology Technology Pipeline 117

Salesforce

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”?

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. These technological advancements streamline execution, delivery, and analysis, allowing agencies to allocate more resources towards strategy development.

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Strategize Campaign Technology Technology 123

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. Here are some of the ways marketers will improve their email programs in the year ahead.

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Profit margin B2B Campaign Retail 129

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Technology 113

Technology Technology Networking Process 113

SalesLoft

MARCH 28, 2024

During the London leg of Saleslove on Tour, we sat down with Rob to hear what he had to say about how impact can drive both ways between customers and vendors, and also how that leads to success. Leaving a lasting impact on Salesloft Rob admitted something that likely rings true to every buyer: your priority as a buyer is your own business.

Technology 90

Technology Technology Gaming Trust 90

Martech

APRIL 25, 2024

Usually, it’s to improve existing technology or move into a new space. What technological changes are expected? Hwang said this is why you should always keep an eye on the vendor landscape and try to anticipate likely changes and their impact. Email: Business email address Sign up now Processing. Look out for promises.

Contract 75

Contract Legal Price Technology 75

Martech

JANUARY 30, 2024

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. There was also the issue of the impact on their technology and data collection.

Education 124

Education Territory Growth Technology 124

Search Engine Land

JANUARY 8, 2024

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. With search engines like Google and Bing employing AI to enhance result accuracy, marketers must understand AI’s impact to remain competitive. Here’s what it looks like.

Objectives and Key Results 129

Objectives and Key Results Click Through Rate User Experience Engineering 129

Partners in Excellence

FEBRUARY 6, 2024

We have all sorts of technologies that give us the “answers.” ” “Do we have answers that are meaningful and impactful to our customers, and do they get it?” To make our answers impactful, we have to: Connect them directly to the issues/performance of the customer, moving from the abstract to the specific.

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Presentation Technology Technology Conversion 110