Remove the-heavy-lifting-in-buying-and-selling
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Selling Possibility

Partners in Excellence

My friend, Hank Barnes, is rethinking the buying process with a fascinating concept he calls The Advantage Factor. One of the things he discusses in the concept of “Selling Possibility.” Too often, sellers catch customers who are very late in their buying cycle. Imagine engaging the customer much earlier.

Sell 127
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Why Can’t We Be Customer Focused?

Partners in Excellence

If you don’t know/follow Brian, you should, he’s one of the best thinkers/practitioners I’ve met in selling. And, perhaps, that’s successful because customers are engaging us later and later in their buying cycles. We let the customer do the heavy lifting to get to this point. So why change?

Customers 115
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The “Heavy Lifting” In Buying And Selling

Partners in Excellence

Selling is difficult. Buying is disorderly–where we know what to do step by step, customers back up, shift, stop, restart, and change through their process. Buying is disorderly–where we know what to do step by step, customers back up, shift, stop, restart, and change through their process.

Sell 89
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But Isn’t That What Consultants Do……

Partners in Excellence

Most of what we call selling forces the customer to do all the heavy lifting of recognizing there is an opportunity to change, identifying problems, understanding it, learning about it, engaging other in thinking about the issues and things they might do in addressing those problems by changing and leveraging solutions.

Consult 106
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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. More than 10 years ago, CEB (now Gartner) highlighted data about how customers were not getting sales people involved in their buying process until they were about 53% through that process.

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Business Focused Buying, Product Focused Selling—Never The Twain Shall Meet

Partners in Excellence

They aren’t even concerned about buying something. so solution selling doesn’t help. It turns out we leave all the heavy lifting, to the customer. Sellers focus on their products–what the products do, the capabilities, features/functions, and how the products are superior to the alternatives.

Meeting 62
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Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….

Partners in Excellence

We don’t have a set agenda, we talk about what we are seeing, usually it’s me whining about the state of professional selling. The majority of our sales engagement strategies involve us in only the very latest stages of our customers’ buying journeys. First, every month, Lahat Tzvi and I have a conversation.

Customers 117