Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022. Why we care.

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Launch Engineering Start-ups Closing 119

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. TikTok confirmed it will start allowing all creators to offer subscription packages in the coming weeks. Bringing its Creativity Program out of beta. Why we care.

Follow-up 124

Follow-up Start-ups Process 124

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. Why we care. How it works. Definitely a step in the right direction.”

Launch 126

Launch Sports Market share Meeting 126

Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. What TikTok is saying?

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Launch Process 115

Search Engine Land

MARCH 11, 2024

Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. If ByteDance doesn’t comply, TikTok might face a complete ban in the U.S. What TikTok is saying.

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Government Represent Promote Campaign 121

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. TikTok has some tips on what actions you can take if this happens.

Campaign 120

Campaign Start-ups Growth Conversion 120

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made.

Launch 115

Launch E-commerce Campaign Education 115

Search Engine Land

MARCH 8, 2024

TikTok accused U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States , losing its 150 million-strong user base in America. What TikTok is saying.

Government 126

Government Represent Process 126

Search Engine Land

MARCH 1, 2024

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. TikTok’s Trends Digest series offers an easy and cost-effective way to find out what’s trending, however, the advice obviously will not be tailored to your brand or channel, and so some information may not be relevant.

Launch 123

Launch Represent Follow-up Process 123

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. The TikTok study, which was conducted in conjunction with MAGNA Media Trials, a global media investment and intelligence company, found that: 73% of viewers agree that having the ability to skip videos makes them more engaged in the experience.

Campaign 125

Campaign Conversion Process 125

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. It aligns with TikTok’s ongoing efforts to enhance user privacy, following its recent introduction of advanced data control tools and the ability to disable personalization in the app.

Legal 115

Legal UX Launch Campaign 115

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Additionally, TikTok is planning to test an automatic “AI-generated” label that will be added to any content it detects as having AI involvement. Keeping up-to-date with TikTok’s guidelines is crucial to avoid potential penalties.

Launch 142

Launch Education Trust Engineering 142

Search Engine Land

JANUARY 24, 2024

TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. He shared a screenshot of the TikTok pop-up notification on his Threads account: Why now? TikTok has regularly increased the maximum duration allowed for each post over the years: 15 seconds per clips in 2018. Why we care. First look.

Consult 119

Consult Follow-up Process 119

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. 77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat. 77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat. Why we care.

Engineering 145

Engineering Trust Promote Product 145

Search Engine Land

SEPTEMBER 14, 2023

TikTok now serves Wikipedia snippets in some of its search results. The Wikipedia snippets were first noticed in TikTok SERPs by The Verge , as shown here: A spokesperson for the social media app confirmed that the new feature has been live for several months, however, a formal announcement was never made. Why we care.

Engineering 140

Engineering 140

Search Engine Land

SEPTEMBER 22, 2023

TikTok is testing displaying links to Google search results from its own internal search results page. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok is also running a disclaimer that it “does not endorse or take responsibility for search results from Google.

Engineering 126

Engineering Market share 126

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. For many, especially younger audiences, TikTok is a go-to place to search and discover information. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Engineering 126

Engineering Meeting Presentation User Experience 126

Search Engine Land

JULY 24, 2023

TikTok is rolling out text posts for the first time. Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok. TikTok has rolled out the new text post feature to simplify the content creation process. .

Launch 98

Launch User Experience Engineering Process 98

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. TikTok’s U.S. Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop.

Gaming 116

Gaming Campaign Technology Technology 116

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. What TikTok is saying. Edutainment.

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Launch Product Process Customers 119

Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. What has TikTok said? This could also potentially result in a drop in engagement.

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Launch Engineering Service Product 128

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. TikTok ads have a potential reach of 109,538,000. TikTok users are 1.3x That may not sound great, but in the U.S.,

CRM 121

CRM B2B Lead generation Price 121

Search Engine Land

APRIL 11, 2023

A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Interesting… TikTok has removed the 10 minute video duration option pic.twitter.com/lHerFEvdeY — Matt Navarra (@MattNavarra) April 11, 2023 User reactions. The post 10 minute TikTok videos are gone appeared first on Search Engine Land.

Trust 122

Trust Engineering 122

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. What TikTok said. age, gender).

Launch 98

Launch Advertising/ Marketing Campaign Engineering 98

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns. What is TikTok Creative Assistant? What has TikTok said? Why we care. How it works.

Launch 124

Launch Process Campaign Promote 124

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business. Key benefits.

Launch 124

Launch Conversion Campaign Networking 124

Search Engine Land

OCTOBER 2, 2023

TikTok may soon pilot an ad-free subscription service on its app. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. This means the change is unlikely to help combat the issue of TikTok influencers not disclosing brand partnerships. Why we care.

Campaign 111

Campaign Engineering Service Process 111

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. Move beyond last-click attribution methods : Click-based conversions alone don’t capture TikTok’s full impact.

Launch 116

Launch Customers Campaign User Experience 116

Search Engine Land

OCTOBER 24, 2023

TikTok is testing increasing its video upload limit to 15 minutes. TikTok has been gradually increasing its video upload limit over the years, starting with 15 seconds, moving up to 60 seconds to three minutes to five minutes. Previously, creators could only share videos that were a maximum of 10 minutes. Why we care. Looking ahead.

Consult 120

Consult Engineering Follow-up Start-ups 120

Martech

AUGUST 24, 2021

Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. The new in-app shopping experience will let Shopify merchants connect with their TikTok profiles to create a mini-storefront for consumers. Why we care.

E-commerce 125

E-commerce Drivers/motivators Entertainment Pitch 125

Martech

OCTOBER 30, 2023

Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment.

Campaign 105

Campaign Entertainment Niche Angle 105

Search Engine Land

JANUARY 5, 2024

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. TikTok is preparing to utilize its engaged user base and viral videos to boost merchandise sales on the U.S.

Territory 93

Territory Retail Launch Up-sell 93

Search Engine Land

AUGUST 28, 2023

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting. Why should you try TikTok’s Smart Performance Campaigns?

Campaign 98

Campaign Objectives and Key Results Clients Conversion 98

Search Engine Land

AUGUST 22, 2023

TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. What has TikTok said? What has TikTok said? How it works.

Campaign 98

Campaign Engineering Start-ups Meeting 98

Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking.

Niche 98

Niche Real Estate Engineering Follow-up 98

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. While TikTok intends to build a $20 billion ecommerce business , the U.S. While TikTok intends to build a $20 billion ecommerce business , the U.S. TikTok’s YoY decline. Why we care. Amazon and Google reign.

Engineering 102

Engineering Retail Follow-up Start-ups 102

Search Engine Land

MAY 25, 2023

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads. Why we care.

Entertainment 101

Entertainment Engineering Closing 101