Martech

SEPTEMBER 11, 2023

I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” Generative AI is a specific type of AI tool that creates or generates stuff. Eager to put this ultimate selfie machine to the test, I was blown away by the results. These AI “Aha!”’ What is genAI exactly?

Campaign 126

Campaign Launch Represent Strategize 126

Martech

OCTOBER 19, 2023

Banish writer’s block, improve SEO and save time using HubSpot’s AI-powered blog post generator , which uses a combination of ChatGPT and Semrush data to create blog post topics, meta descriptions, suggested titles, outlines and more.

Legal 109

Legal Contact Territory Prospecting 109

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. So, how do we create winning ads when two layers of technology promote less human involvement?

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

JANUARY 18, 2024

That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. It’s surprising to see healthcare at the top of the list here, where many queries would fall under what Google would consider Your Money or Your Life (YMYL) type queries.

Healthcare 131

Healthcare Finance Entertainment Education 131

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. Google then consumes and learns from this structured data deployed across the web. Consume : Google collects data from the web by crawling websites. Without consuming data from the web, Google has nothing to learn from.

Engineering 107

Engineering Start-ups Follow-up Up-sell 107

Search Engine Land

APRIL 10, 2024

Creating and optimizing your Business Profile and data feeds Creating and optimizing your Business Profile is the first step to establishing a footprint on Google Maps. For hotels, restaurants or any business with multiple locations, make sure your Data Feed is up to date. What campaign types should run?

Campaign 106

Campaign Territory Promote Engineering 106

Search Engine Land

SEPTEMBER 7, 2023

Google Sheets FORECAST function: The basics Google Sheets offers an easy-to-use and reliable forecasting function using the formula: =FORECAST(z, known_y values, known_x values) Where: z is the data point for which you want to predict a corresponding y-value. This function is a great tool if you only have two dimensions.

Campaign 131

Campaign Technique Represent Gaming 131

Martech

APRIL 18, 2024

What type of customer support are you looking for? Historical data. I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). Available resources. Target users.

Strategize 131

Strategize Education Price Service 131

Search Engine Land

FEBRUARY 15, 2024

“With these new experiences, users in EEA countries searching for queries such as “hotels near me” may notice more visual and entity focused results. . “With these new experiences, users in EEA countries searching for queries such as “hotels near me” may notice more visual and entity focused results.

Territory 112

Territory Launch Presentation Price 112

Search Engine Land

MAY 13, 2024

We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. While it may seem complex, today we are going to break it down.

Engineering 113

Engineering Construction Start-ups Process 113

Search Engine Land

FEBRUARY 19, 2024

And how do we tell if it’s working if we don’t really have access to any data? I think the data will come. This is likely to influence voice search capabilities in many ways, including: More voice data will allow voice assistants to analyze natural speech patterns, improving understanding of search queries. “Hi, Trish.

Entertainment 124

Entertainment Technology Technology Gaming 124

Search Engine Land

DECEMBER 26, 2023

Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates over the year. Overall, the volatility was about the same as previous core updates according to some data providers. We had three reviews updates this year.

Niche 138

Niche Launch Engineering Start-ups 138

Search Engine Land

JANUARY 25, 2024

Your goals influence the type of ads you run and the budget required. Types of YouTube ads YouTube comes with various ad formats, so you can deeply hone in on what your target audience engages with the most. To give you an idea of the visual placement, here’s an example of a TrueView skippable ads and Display ads. YouTube has 2.1

Objectives and Key Results 111

Objectives and Key Results Campaign Finance Real Estate 111

Search Engine Land

JULY 18, 2023

You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Consider a chart like this for your report.

Clients 85

Clients Campaign Contact CRM 85

Salesforce

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. All your data is, at long last, unified, harmonized, and accessible to every business app and user.

SQL 110

SQL Retail Service Represent 110

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Dynamic Chat now supports Boolean logic, integers and floating point data.

Represent 114

Represent Government Meeting User Experience 114

Search Engine Land

OCTOBER 2, 2023

Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, new filters have been added at a channel and video level to simplify data analytics. Why we care. Filter performance metrics by audience segment.

Launch 113

Launch User Experience Engineering Conversion 113

Search Engine Land

JANUARY 11, 2024

Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e., Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e., same text, video/audio, or image, depending on the task). same text, video/audio, or image, depending on the task).

Objectives and Key Results 132

Objectives and Key Results Follow-up Start-ups Engineering 132

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Visual tools like Midjourney or DALL-E. While there is still some separation between these tool types, the growing trend is an integrated approach.

Campaign 96

Campaign Construction Launch Education 96

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

Niche 129

Niche User Experience CTR Click Through Rate 129

Martech

NOVEMBER 21, 2023

Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. A lot of our clients look at DAM as a traditional file storage system as opposed to a place that not only stores your digital assets, but also a place that stores all the data about your digital assets,” said Murphy. “[A

Legal 89

Legal Finance Technology Technology 89

Search Engine Land

APRIL 10, 2023

Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. Creative types. Visualization. About the data. ads and 83.6M

Click Through Rate 90

Click Through Rate Territory Technique Represent 90

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 100

Customers B2C Healthcare Retail 100

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Data campaigns that align with media trends garner media coverage to enhance a reputation.

Represent 112

Represent Engineering Niche Service 112

Search Engine Land

FEBRUARY 7, 2024

The file names of these images should be descriptive and include: Domain Type of product Color or size Main features This is a perfect example from Chanel: [link] This URL describes the following product to Google: Image alt text Alt text is probably the most important content component for images. Writing compelling product descriptions.

Product 131

Product Territory Niche Engineering 131

Martech

JANUARY 25, 2024

However, it has a very real impact on data quality and thus the bottom line. It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location. See our article here for ways to prevent that. Momos’ Momos 2.0

Sports 80

Sports Technique Campaign Technology 80

Search Engine Land

NOVEMBER 30, 2022

But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. This article covers the basics of how you can produce time series forecasts in RStudio from your Google Search Console click data. Step 1: Prepare the data. Step 2: Plot the time series data in RStudio.

Follow-up 95

Follow-up Networking Engineering Process 95

Search Engine Land

JUNE 27, 2023

While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. PPC advertisers must embrace machine learning and feed it the right data to improve performance. You vs. AI is a fight you won’t win.

A/B testing 93

A/B testing CTR Campaign User Experience 93

Search Engine Land

SEPTEMBER 21, 2023

TikTok has confirmed that it is planning to release a number of additional features for Attribution Analytics in the coming months, and support other campaign types to give advertisers transparency into their ad impact. Why we care. New features. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison.

Launch 102

Launch Customers Campaign User Experience 102

Search Engine Land

MARCH 26, 2024

Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. This can take some time to download, especially on slower mobile data connections. The dark blue lines show when response data is received for each request.

User Experience 103

User Experience Networking Represent Start-ups 103

Sales Pop!

JANUARY 15, 2024

Then we come along, and they see Pipeliner CRM and the fact that, because of its visual nature and all the other important and unique features like buying centers, org charts, and more, salespeople take to it much more efficiently and actually (for the first time) enjoy using a CRM. This allows you to report on unique business processes.

Pipeline 59

Pipeline CRM Finance Contact 59

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Looking to take control of your data? Click here to download!

Customers 93

Customers Campaign Process Technology 93

Salesforce

AUGUST 30, 2023

How might we translate our vision into inspiring visual assets? Recently, I asked my 16-year-old son if he had heard of ChatGPT (“Um, yeah, dad.”) and I wondered if he was using it at school. He said it helps him generate templates or starting points for essays. I then asked him if ChatGPT makes him smarter. No, he said, just faster.

Legal 105

Legal Strategize Technology Technology 105

Sales Pop!

OCTOBER 19, 2023

And in every stage of the buying process, the platform’s visual, digestible content becomes the secret sauce in making any value proposition stick in the customer journey of any target audience identified. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

Search Engine Land

JUNE 29, 2023

Starting July 1, Universal Analytics will no longer collect data. GA4 provides extensive capabilities for visualizing and analyzing data. To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key metrics for your business. How to measure web traffic through GA4?

Conversion 100

Conversion B2B GTM Follow-up 100

Search Engine Land

AUGUST 2, 2023

Rich result types like popular products or shopping knowledge panels. Free product listing types Free listings can have a standard or enhanced appearance depending on the amount of product data you provide. This type of listing may include a product description, price, user ratings, reviews, and stock availability.

Product 95

Product Retail Click Through Rate Territory 95

Search Engine Land

JANUARY 31, 2024

We have no idea because Google has shared no data. By applying generative AI to Search, we are able to serve a wider range of information needs and answer new types of questions, including those that benefit from multiple perspectives. Why we care. Despite what you may have heard on social media, SGE isn’t going away.

Launch 120

Launch Education Conversion Campaign 120