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How to Monetize a Virtual Event: The Marketer's Guide

G2

Virtual events come with a whole lot of benefits, but with that they bring their own set of challenges. One of the most popular hurdles seems to be revenue creation.

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively.

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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history.

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Dreamforce Guide 2021: Everything You Need to Know

Veloxy

Hundreds of thousands; safely gathered virtually for the largest tech party of the year – Dreamforce. . For our community of customers, employees and partners, the event is hands down the highlight of the year. Not to worry, we’ve put together this in-depth guide to show you exactly what Dreamforce is. SIGN UP FOR FREE.

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Best of the Bot: Identifying the latest trends in digital marketing

Martech

Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content Updated prompt: Here’s one way this prompt could be refined to gather more specific information. These trends are based on the content provided on martech.org and can help brands stay ahead in the rapidly changing digital marketing landscape.

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AI-powered martech releases and news: Jan. 18

Martech

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.

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Will in-person events continue to be impacted as COVID constantly reinvents itself?

Martech

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.