How to Monetize a Virtual Event: The Marketer's Guide
G2
JUNE 30, 2021
Virtual events come with a whole lot of benefits, but with that they bring their own set of challenges. One of the most popular hurdles seems to be revenue creation.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
G2
JUNE 30, 2021
Virtual events come with a whole lot of benefits, but with that they bring their own set of challenges. One of the most popular hurdles seems to be revenue creation.
Veloxy
JANUARY 23, 2024
Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JANUARY 20, 2022
Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history.
Veloxy
SEPTEMBER 14, 2021
Hundreds of thousands; safely gathered virtually for the largest tech party of the year – Dreamforce. . For our community of customers, employees and partners, the event is hands down the highlight of the year. Not to worry, we’ve put together this in-depth guide to show you exactly what Dreamforce is. SIGN UP FOR FREE.
Martech
OCTOBER 4, 2023
Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content Updated prompt: Here’s one way this prompt could be refined to gather more specific information. These trends are based on the content provided on martech.org and can help brands stay ahead in the rapidly changing digital marketing landscape.
Martech
JANUARY 18, 2024
Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.
Martech
AUGUST 8, 2022
Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.
Force Management
JULY 21, 2021
Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together.
Martech
MARCH 2, 2022
Since the onset of the pandemic, remote attendees have been engaging with the event through live and on-demand video content. The event was canceled in 2020, and went virtual in 2021. Since then, SXSW-related content has continued to become more robust, with a built-in audience from the live events. Why we care.
STAR Results
APRIL 20, 2021
Sales Leaders’ Guide to Developing an Awesome Sales Management Team. The first problem is that we look at training and development as an event. Virtual Learning. The beauty of on-demand virtual training allows the learner to access the content in small sound bites when it is convenient for them. Don’t train leaders.
Heinz Marketing
OCTOBER 1, 2022
Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! This year’s event will be held in Boston, from October 12 to 14. This year’s event will be held in Boston, from October 12 to 14. If you prefer virtual events, you can join the fun too! The Alt-text Guide for Marketers.
Force Management
AUGUST 12, 2020
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our great virtual sales kickoff resources and tools here. No doubt this year has you rethinking your sales kickoff “event”.
Salesforce
JANUARY 3, 2024
Each time you guide someone to the next step, the invitation will evolve with the course of your sales process. Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you. In other words, how your product solves their problems.
Search Engine Land
DECEMBER 11, 2023
Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.
Highspot
NOVEMBER 25, 2020
Though an in-person SKOs may no longer be possible, that doesn’t mean you can’t deliver a show-stopping virtual event. In this guide, we’ll break down exactly how to do that virtually, by answering questions like: What makes sales kickoff training effective? How do you prepare for a virtual sko?
Salesforce
JANUARY 12, 2024
For more tips on getting started with your social media strategy, check out our free guide to social media marketing for small business marketers. Start hosting web events From Zoom to Instagram Live, broadcasting has never been easier and more mainstream. Host a digital event (for free!) Make it fun!
Martech
OCTOBER 5, 2022
Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events.
Search Engine Land
DECEMBER 12, 2023
But the mission of Search Engine Land remains the same as it has since Day 1 – to keep you updated on the latest changes in SEO and PPC via news, analysis and guides. But a small team can achieve great things – yes, even working 100% virtually. And save the dates for our SMX events: SMX Advanced: June 11-12. SMX Next: Nov.
Sales Hacker
APRIL 13, 2020
The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.
Martech
FEBRUARY 22, 2024
Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate. Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation.
Salesforce
AUGUST 1, 2023
Modules are bite-sized units that guide you through specific topics. Community badges are limited-edition virtual prizes you can earn only by attending an event or completing a Trailhead Quest. You’ll come across hands-on challenges in both modules and projects. Official rules apply.
Veloxy
MARCH 28, 2022
Don’t forget to read our definitive guides to cold calling and cold emailing to help your inside sales efforts. They are expected to: Guide them through the sales process. They will use phones, email, video, and virtual meetings to make those important connections with customers. What Do Inside Sales Reps Do?
Sales Pop!
DECEMBER 18, 2023
Thus, businesses need to understand what certificate management is and how it secures virtual properties. This in-depth guide aims to address the fundamentals of certificate management, its importance, why they must be embraced, and the process involved in using them for a secure online environment.
Martech
NOVEMBER 8, 2023
.” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals. Last year had seen two smaller events, “ Summer Camps ” as they called them. but it has been a fun event.
Martech
JULY 16, 2021
Another driving force, which I mentioned at the start, are fundamental changes in the B2B buying cycle — shifts that the COVID pandemic accelerated as events and in-person meetings went virtual. The post Account-based marketing propelled forward by the pandemic appeared first on MarTech.
Martech
FEBRUARY 3, 2022
“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.
Salesforce
JUNE 13, 2023
Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about. What is a Trailblazer Community Conference?
Salesforce
DECEMBER 5, 2023
Our handy guide breaks it all down clearly. Get the free guide What is cybersecurity? Network segmentation hides portions of your network behind secured, virtual lockers. Cybersecurity is an organization’s defense against the constant ambush of digital threats. It’s like a locker room for your digital data.
Salesforce
MAY 26, 2022
Trailblazer Connect is built on four key pillars: Salesforce Fundamentals , Trailblazer Mentorship , Workforce Development Partner Program , and Trailblazer Connect Career Fairs and events. Salesforce provides classroom materials and gives priority career event access to program participants. FIND OUT MORE.
Martech
OCTOBER 20, 2023
You shouldn’t rely on this data either because so much has changed, making the data virtually worthless. Let me preface this by saying if you’re expecting a guide with a detailed step-by-step approach or a tiresome list of GA4’s features, think again. Churn probability. Let it learn, adapt and grow.
Highspot
OCTOBER 6, 2022
The in-person component of the event will take place in Seattle on November 2–3 with select sessions broadcasted live for virtual attendees. Highspot customers can register for the in-person and virtual event to join the companies and leaders at the forefront of innovation in sales enablement at Highspot Spark 2022.
Salesforce
DECEMBER 1, 2021
Get tips, guides, and how-tos curated just for you. Live commerce — hosting live virtual events with shopping opportunities — blurs the line between entertainment and shopping, and it can be an especially lucrative channel for small businesses. Here’s a few practical tips to help your quest for small business ecommerce growth.
Martech
OCTOBER 4, 2022
Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.
Force Management
OCTOBER 8, 2020
To help ramp up sales teams and get them ready to execute in 2021, many sales organizations are choosing virtual sales training engagements as a way to move forward with internal process changes. Our virtual engagements are no different. Support your ability to lead from the front in a virtual setting.
Salesforce
MAY 9, 2023
Trailblazers can take their exam in person , online , or even at a Salesforce event. Find the official Salesforce Certification Exam Guide for the exam you plan on taking. There are a lot of unofficial guides out there, but you should get your information straight from the source.
ConversionXL
SEPTEMBER 9, 2020
Some 85% of leaders and executives identify in-person events as critical for their company’s success. Not unlike their in-person counterparts, virtual summits have similar goals: Bring people in your target market together. Hosting a virtual summit that leaves attendees feeling connected and more informed is easier said than done.
Xant
MARCH 3, 2021
NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. NEXT isn’t just any virtual conference. How have the events of 2020 changed the world of sales? Enjoy the flexibility of a virtual conference. . Convinced yet?
Outreach
JANUARY 11, 2021
With limitations on travel and events, sales kickoffs (SKOs) are going virtual this year. Here’s the Outreach playbook on what to consider before, during, and after your virtual sales kickoff…. Pre-Event: Account for the Differences. We did this when we took Unleash from an in-person event to virtual in eight weeks.
Martech
APRIL 3, 2023
She is author of the best-selling books “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” (co-authored with C.C.
Veloxy
JUNE 15, 2023
Tools like Veloxy’s guided selling feature can also help streamline communication and ensure that reps are reminded to take predetermined actions or automate communication with clients. Additionally, they may attend industry events or trade shows and create displays to attract customers. What is an example of outside sales?
Hubspot
APRIL 12, 2021
The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. What is event branding? First … well, what is it?
Search Engine Land
OCTOBER 3, 2022
Marketers looking for a guided set up experience in Google Analytics 4 should use the setup assistant. Custom Events. Custom events allow businesses to complete their measurement by mapping Universal Analytics custom events to GA4. Google Analytics 4 was built on an entirely new and more robust event-based data model.
Veloxy
NOVEMBER 29, 2021
Using the applicable insight and practices in this guide, you’ll not only help optimize and get more ROI from your Salesforce instance, but you’ll also improve sales team morale and your reputation as a champion at your company. This is a comprehensive guide, so we invite you to use the table of contents to skip to the juiciest parts.
Hubspot
FEBRUARY 1, 2021
Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content