walking-talking-product-brochures-selling-is-more-than-this 
Partners in Excellence
AUGUST 13, 2018
The majority of them are the same—it’s all about our products. The typical process looks like: If there is any discovery, discovery is focused on the customer product needs—what capabilities are they looking for (never the question, “Why are these important to you?”),
Partners in Excellence
APRIL 12, 2022
It’s probably the dominant form of selling in consumer products. It’s probably the dominant form of selling in consumer products. In consumer products, we know it is a low touch selling environment. We advertise, promote, we package products so they visually “leap off the shelves.”
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Partners in Excellence
NOVEMBER 8, 2022
.” If focused on how profoundly selling is changing—Wow, I’ve never heard that before. It concluded that we have to change, that we had to figure more/different ways to engage customers getting more of their mindshare. There’s a whole bunch more data in that report, The B2B Buying Journey.
Partners in Excellence
JULY 19, 2019
Here’s a brief synopsis of how conversations seem to progress through the selling cycle: “Hello, let me tell you about our product, would you be interested in learning more?” ” “Let me send you links to some case studies and brochures.” ” “This is how our product works.”
Hubspot
JUNE 23, 2022
With more accuracy. Selling emerging tech is an exciting venture — but not an easy one. To sell effectively, you need a mix of patience, persistence, and a solid strategy. To sell effectively, you need a mix of patience, persistence, and a solid strategy. How to Sell Emerging Technology. Tips for Selling AI.
Partners in Excellence
APRIL 30, 2019
The majority of sales people, unfortunately are just peddlers—walking, talking brochures. Needless to say, customers are finding digital sources of information much more useful than talking to those sales people. ” Before, I go further, this is not an issue just of our creation.
Spiro Technologies
JANUARY 23, 2024
On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. We make amazing AI software for companies in the supply chain, but we’re not talking about that today. Adam Honig: That’s great.
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