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We Misunderstand Lean—But It Is So Important!

Partners in Excellence

I asked them, “How are you seeing sales organizations leverage Lean concepts?” ” The reaction was quick, “Oh you’re talking about eliminating waste……” It’s a natural reaction but a real misunderstanding of Lean and Agile methods. When we add cost, we create waste.

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Productivity, Effectiveness, Efficiency

Partners in Excellence

We don’t understand these terms, and how to leverage them appropriately, we will fail—possibly very efficiently. We don’t understand these terms, and how to leverage them appropriately, we will fail—possibly very efficiently. If it produces the outcome we wanted we are effective.

Product 62
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12½ emotional ingredients for SEO success

Search Engine Land

Unlock your SEO potential and embrace curiosity Curiosity is a must-have trait for any skilled SEO expert. It’s all about diving deep into the company, product, customer persona, websites and other team processes. Without this contextual knowledge, your recommendations could miss the mark, eroding trust with clients, employers and teammates.

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Why Are Sellers So Anxious To Kill Off Selling?

Partners in Excellence

We have plenty of data and anecdotal experience citing customers allocating less time to working with sales people, choosing digital (remember digital is different than automated) channels over working with sales people. But, perhaps we need to dive deeper. But, perhaps we need to dive deeper. Fast forward to today.

Sell 68
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Lean Sales And Marketing, The Cornerstone To Accelerating Revenue Growth

Partners in Excellence

So much of the writing about lean focuses on waste reduction. That’s great stuff, we want to make sure we aren’t doing unnecessary work or producing waste. But, at least for marketing and sales professionals, that’s not the real reason to start your lean journey. (I

Growth 99
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Letting Our Customers Help Solve Our Problems

Partners in Excellence

Upon reading the title of this post, some of you are probably thinking, “Dave, don’t you have it backwards, aren’t we supposed help the customer solve their problems?” We are supposed to help our customers identify and address their problems. How should we work with them to maximize the value we c0-create?

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What Sales Can Learn From Lean Manufacturing — Part 4

Partners in Excellence

We’re almost through the 14 principles of lean manufacturing that underlie the Toyota Production System (TPS). If you haven’t read the three preceding articles, you may find them helpful: What Sales Can Learn From Lean Manufacturing , Part 2 , and Part 3. This is very important for sales and marketing.