Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers.

Promote 119

Promote Campaign B2C Retail 119

Partners in Excellence

FEBRUARY 17, 2021

Discounting has reached Pandemic levels. It used to be something we used as a last resort, and only under extreme duress. Today, responding to a prospecting call earns a discount. Proposals come with a price and then either an automatically applied discount, or hints at a discount.

Price 160

Price Up-sell Sell Presentation 160

Martech

APRIL 25, 2024

’ Unless there’s a good discount attached.” Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ The joke leans on an aging, coupon-clipping stereotype that should be retired. So, how can marketers reach this broad and profitable segment? TV is as efficient as it is effective.

Trust 130

Trust Represent Legal Niche 130

SaaStr

DECEMBER 4, 2023

Discovery is super involved now, and you need to understand what pains customers have and then isolate the most pressing pain your product can solve. You need to be transparent with the sales process with champions within companies. Whatever it is, you need to understand if you’re able and willing to compromise on it.

Contract 86

Contract Price Healthcare Commission 86

Martech

OCTOBER 18, 2023

The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Think of these as hints and reminders (and possible deals) to entice customers who may have gotten distracted or need a little push. If your brand is open to discounts, offering them (free shipping, $10 off, etc.)

Campaign 127

Campaign Territory Start-ups Clients 127

Martech

SEPTEMBER 27, 2023

The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP. Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click.

Price 113

Price CTR Campaign Click Through Rate 113

Search Engine Land

SEPTEMBER 21, 2023

Canel explained that the disavow links tool is no longer needed now that the Bing Search algorithms are great at figuring out which links to count and which ones to ignore. We can now differentiate between natural and unnatural links, and we can ignore or discount the latter without affecting the former.”

Launch 139

Launch Engineering Technology Technology 139

Martech

JANUARY 5, 2023

Discounts still work. Across a number of key categories, discounts were breaking records too. In toys, discounts hit 34%, almost double the 2021 high. Discounts were also significant across electronics, computers and apparel. ” Dig deeper: Marketers need to be ‘always-on’ for holiday shopping. Why we care.

Retail 113

Retail Price Represent Gaming 113

Search Engine Land

SEPTEMBER 27, 2023

The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP. Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click.

Price 113

Price CTR Campaign Click Through Rate 113

Martech

DECEMBER 29, 2023

The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. How much more could we have made this Black Friday and Cyber Week if we had gone in with more long-term trust and connection? We’d like to know how it’s been for you.

Trust 106

Trust Drivers/motivators Repeat business Sales 106

Search Engine Land

NOVEMBER 22, 2023

From amethyst to quartz, we have a wide selection of crystals to suit every taste and need. Our knowledgeable staff will be there to assist you in finding the perfect crystal for your needs. Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am trained with Search Engine Land content.

Promote 125

Promote Retail Engineering Price 125

Understanding the Sales Force

JANUARY 22, 2024

They’re having a great conversation, the prospect needs what you have, there is money available, you’re with the decision maker, and you start making some assumptions about how good this opportunity looks. I asked how many would be able to do everything we talked about – the things they wanted and the things I suggested.

Closing 85

Closing Entertainment Sales Prospecting 85

Partners in Excellence

JULY 5, 2021

Price is important—of course, but sometimes I think we, sales people, make it more important than it is to the customer. Too often, pricing, moreover our willingness to discount, is the centerpiece of our sales strategies. We spend little time talking about these issues with the customer and what they mean.

Price 142

Price Customers Closing Sales 142

Martech

MAY 20, 2024

Prompt: What would be the needed components for an event ticketing company that has a website and iOS and android apps. We want to focus on creating loyal customers. Offer exclusive benefits, such as early access to tickets, discounts, or VIP experiences, to incentivize loyalty. Here’s something somebody asked me!

Launch 104

Launch Customer Relationship Management Technology Technology 104

Partners in Excellence

DECEMBER 18, 2020

We were in the final stages of closing a big deal. They not only wanted the deal, but they needed the deal. The customer says, “We are almost there, but we’ve hit a roadblock…… ” I won’t go into the details, but the customer presented a fascinating discussion. I was doing a deal review.

Price 134

Price Sell Presentation Customers 134

Martech

SEPTEMBER 22, 2022

Now, write down everything you need to do for your email marketing program from now until the end of the year. Set a timer for five minutes if you need to. No way are we going to get all this stuff done before Dec. If you said, “I’ll make the time,” you need a plan to accomplish that. Okay, great.

Appointment 106

Appointment Profit margin Retail Price 106

ClickFunnels

JANUARY 28, 2022

In part two of this three-part series, we break down what to do during the launch of your digital course and how to react if the launch doesn ’ t go according to plan. In part two of this three-part series, we break down what to do during the launch of your digital course and how to react if the launch doesn ’ t go according to plan.

Launch 244

Launch Sell Represent Sales 244

SaaStr

DECEMBER 17, 2022

And discounting is one. And while Atlassian and a few ones hold the line on never discounting at least some of their products, most of us need to employ discounting as a routine part of bigger deals and enterprise sales. But discounting has to be done right. There are only so many levers sales can pull.

A/B testing 86

A/B testing Price Closing Prospecting 86

Martech

AUGUST 23, 2023

Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences. Why we care. It’s what we hear on the news every day. Dig deeper: Marketers need to be ‘always-on’ for holiday shopping Enter AI. Early birds.

Retail 98

Retail Sales Promote Service 98

Partners in Excellence

MARCH 6, 2024

Too often, there is an alignment challenge between what buyers need and what sellers do. We seem to be on diverging paths, and this creates problems for both buyers and sellers. What don’t buyers need from sellers? They don’t need a lot of education about our products. But they don’t need this.

Education 132

Education Trust Sell Product 132

Understanding the Sales Force

APRIL 15, 2024

” The one we are most familiar with is, “It ain’t over til it’s over.” The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. The Hall of Fame catcher Yogi Berra is known for his many “ Yogisms.” More importantly, it was short lived.

Sales 73

Sales Up-sell Consult Pitch 73

SaaStr

OCTOBER 5, 2021

We’ve talked a lot on SaaStr about great sales professionals, on driving up Revenue Per Lead, on not capping sales comp systems, and on why you need to manage out your worst reps (because leads are precious). What we haven’t done yet is put it all together in a simple, quantitative spreadsheet. Like clockwork.

Closing 143

Closing Quota Pitch Gaming 143

Partners in Excellence

AUGUST 7, 2023

They answer concerns I have with product capabilities, not what the solution means to me and my organization and what we are trying to achieve. And finally, they rush to discount when I raise my obligatory objection to the pricing. Somehow, it seems that if we are paying for the product, we magically improve productivity.

X-functional 108

X-functional Pitch Price Customers 108

Partners in Excellence

DECEMBER 15, 2023

We often gauge the quality of our conversations by the responses we get in those conversations. How do we provoke this level of engagement? How do we engage people in ways that encourage deeper questions? Do the questions we ask provoke great questions from others? Conversations shut down, there is no engagement.

Construction 121

Construction Pipeline Gaming Conversion 121

Partners in Excellence

JANUARY 20, 2022

It didn’t make sense to me, so we dug into the issues a little. I can’t recap the conversation, but here are some of the issues we discussed: Pricing is never established by sales It’s usually established by some combination of product management, finance, and sometimes strategy. But sales never establishes pricing!

Price 103

Price Finance Negotiate Sales 103

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click. Tailor your ads for these specific groups, directly addressing your ideal clients’ needs and desires while subtly deterring others.

CTR 128

CTR Real Estate Legal Clients 128

SaaStr

OCTOBER 12, 2023

In Today’s Episode We Discuss “Are IPO’s Back”: 1. The Great Reset: Valuations Need to Change: Why should companies be actively resetting their valuations? What will happen between VCs and LPs when there is no incentive for VCs to reset their portfolio valuations when they need to go out and raise from those same LPs?

Growth 92

Growth Price Technology Technology 92

Search Engine Land

APRIL 10, 2024

Moving forward, you will need to use the structured title [structured_title] attribute and the structured description [structured_description] attribute when using AI-generated titles and descriptions in your product data. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 134

Product Government Finance Price 134

Salesforce

JULY 15, 2022

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. Prime Day provides a much-needed boost to the retail industry, with its halo effect increasing sales for even sites other than Amazon. A rising tide lifts all ships. But times are changing.

Retail 98

Retail Territory Price Angle 98

Martech

OCTOBER 9, 2023

In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. Rather, your goal should be to help customers make decisions that will allow them to solve a problem, satisfy a need, or achieve a goal. This is a must.

A/B testing 138

A/B testing Retail Campaign Price 138

SaaStr

MARCH 27, 2021

There can be nothing more frustrating in the middle-early days than when sales closes some great deal for say $125,000 a year … but you “knew” they could have gotten $200,000 if they just held the line on discounting. We could have done a lot with that $75k. They know the cadence and rough boundaries of discounting.

Commission 120

Commission Price Quota Negotiate 120

Martech

MAY 6, 2024

It enables you to tailor your marketing and sales strategies to specific customer segments, providing personalized experiences and targeted offers that are more likely to resonate with their needs and preferences. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Please use simple language.

Cross-sell 118

Cross-sell Customers Referrals Lead generation 118

Martech

SEPTEMBER 26, 2022

Inflation is top of mind for consumers as we head towards the holidays, but that’s not the only source of anxiety. Also, many consumers (75%) are expecting to see fewer, or the same, discounts as last year. Highlight not just price and value, but also free or discounted shipping. Why we care. Get MarTech!

Promote 121

Promote Price Growth B2C 121

Salesforce

JANUARY 17, 2024

At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” Only 43% of customers say their insurer anticipates their needs, a disappointing statistic considering evolving expectations. Let’s look at this through the lens of a typical customer. Let’s begin.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Hubspot

DECEMBER 7, 2023

Anticipation of discounts: Buyers know that salespeople are more likely to discount the later it gets, so they wait in anticipation of discounts. Work backward from these numbers to determine the number of demos, discovery calls, and connects you’ll need to make by month, week, and day. Set a goal.

Quota 84

Quota Strategize B2C Transportation 84

Martech

JULY 6, 2023

Why we care. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. Dig deeper: Why we care about loyalty marketing Hybrid shopping. As a result, it’s a great snapshot of ecommerce trends.

Retail 110

Retail Promote Price Gaming 110

Martech

NOVEMBER 29, 2022

Dig deeper: Marketers need to be ‘always-on’ for holiday shopping. Discounts also likely helped. Salesforce reported the average discount was 30%, 7% higher than last year. Why we care. billion — 2.3% increase from 2021 Salesforce $15 billion — 12% increase from 2021. Total online U.S. Why the different numbers.

Retail 113

Retail Sales Price Process 113