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When Our Business Models Break……

Partners in Excellence

Our business models are breaking, they are no longer working the way they used to work……” These folks may not recognize it, up front, but eventually we get to this discovery. However much we tune our prospecting, refine our sequences, focus our targets, the reality is stark.

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The advertising industry “has stalled” as it faces a cookieless future

Martech

Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. As a platform, we should take all the complexity that there is and take it away from our customers. It’s expensive, too.

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Alicia Arnold: Spotlight on the expert

Martech

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. And really all the pieces of a business come together to serve the customer better.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. When should account based selling models be used? How can your organization embrace account based selling models? What is account based selling?

Sell 246
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How one tech company is doing marketing without cookies

Martech

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Google Analytics.

Education 127
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Does HTML structure matter for SEO?

Search Engine Land

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. When Illyes was talking about HTML structure, he was likely referring to some of the things SEOs like to obsess about: The number of H1 tags on a page.