Why Do 95% Of Customers Buy The Last Day Of The Quarter?
Partners in Excellence
OCTOBER 16, 2019
If I’m to believe the pipelines I spend lots of time reviewing, there is an odd phenomenon, at least 95% of customers make their purchase decisions and issue POs on the last day of the quarter. So even though they may have decided, it’s in their best interest to wait until the end of the quarter.
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