SaaStr

APRIL 12, 2024

If you work on anything related to Artificial Intelligence , you know we’re in the age of language models. You might be familiar with some of the common language model issues. Attribution — knowing why these language models are saying what they’re saying. So, how do we give that data to the language model?

Product 103

Product Start-ups Technology Technology 103

Search Engine Land

MAY 20, 2024

OpenAI didn’t launch its much-rumored ChatGPT Search product last week. ChatGPT (the free 4o version) now tells you the sites it is searching to provide its AI-generated answers and crawls and summarizes webpages. When you ask a question that requires current information, ChatGPT will tell you it is “Searching the web.”

Launch 99

Launch Product Engineering 99

SaaStr

MAY 27, 2024

So job tenures do seem to be shorter than ever, from the SDR level all the way to CRO and CMO. Layoffs are part of it, for sure — but so is voluntary attrition. Why do folks leave?” So as part of a learning experience, I’ve asked dozens of executives who left roles … What Happened?

Start-ups 67

Start-ups Up-sell Closing Sell 67

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Process 119

Process Objectives and Key Results Angle Follow-up 119

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. You might be sitting there thinking: ”well, yeah.

Niche 137

Niche Intrinsic Campaign B2B 137

Search Engine Land

MAY 6, 2024

It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so many who knew and loved him. He invested so much time in helping others hone public speaking chops, as well as how we interact with people.

X-functional 118

X-functional Sports Represent Start-ups 118

Partners in Excellence

APRIL 11, 2024

Very few people care enough to say, “Dave, you can do so much better… ” Jill and I share a common dream, how to make a difference—in the people/companies we work with, in our communities, and in society. Why I Love Sales Sales was never a career option I aspired to.

Sell 121

Sell Manufacturing Up-sell Consult 121

Search Engine Land

SEPTEMBER 18, 2023

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Why we care. What are Audience Ads? ” Deep dive.

Engineering 136

Engineering Launch Campaign Conversion 136

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 144

Price Meeting Quota Engineering 144

Search Engine Land

NOVEMBER 13, 2023

.” Danny Sullivan after this story was published replied on X saying, “I was talking about various things people have raised where they want to see our results improve, or where they think “sure, you fixed this but what about….” And if you ARE affected, you have work to do. Why we care.

Engineering 139

Engineering 139

Martech

OCTOBER 6, 2023

A lot of the effort for those advertisers is the menial reformatting of videos to fit the right aspect ratio and stuff; so I can certainly see how that would be helpful for smaller organizations,” Frank said. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? .

Launch 139

Launch Conversion Process Customers 139

Martech

APRIL 11, 2024

Here’s why. Higher-ups want us to do more with less (efficiency). But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Much of the excitement about AI centers on the promise of increased productivity. The rise of cloud-based software. The rise of marketing automation.

B2B 132

B2B Manufacturing Technology Technology 132

Partners in Excellence

NOVEMBER 3, 2023

One of my favorite things to do on Friday mornings is to listen to Matt Heinz and Brent Adamson’s “Coffee with Brent/Matt.” ” If you aren’t watching it, you should. Why would they care? Why would they care? What objectives would they have in doing it?

Technology 122

Technology Technology Conversion Clients 122

Partners in Excellence

FEBRUARY 21, 2024

For example, are Performance Management, Enablement, Technology/Tools or Coaching something we do to our people, for them, or with them. For example, is Value something we do to them, for them or with them? Is our discovery something we are doing to them for our learning, or something we are doing with them, where each person learns.

Technology 101

Technology Technology Customers Process 101

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. So be it. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. What did you expect?

Pipeline 107

Pipeline Growth Campaign Prospecting 107

SaaStr

APRIL 16, 2024

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? First, be honest about why. You can blame it on macro issues if you want, but if growth has radically decelerated, it’s likely because you are less competitive than you were before. The #1 source of new customers?

Referrals 107

Referrals Growth Promote B2B 107

Search Engine Land

DECEMBER 18, 2023

This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. By procedurally working through these four SEO pillars, you can improve your visibility, traffic and engagement from organic search.

UX 135

UX Click Through Rate Engineering Service 135

SaaStr

JANUARY 8, 2024

But it isn’t, so I’m going to try to help by being brutally direct: No VC on Planet Earth Wants to Invest in a Startup with Mediocre Growth None. I get it, I hear you. So have most of us. But listen, to save you energy and some breath: literally no VC wants to fund anyone with mediocre growth.

Growth 129

Growth Trust Meeting Customers 129

Partners in Excellence

APRIL 18, 2024

The CRO and much of the top management staff would be gone, actually, that would have happened as win rates dipped below 30%. Task forces would be in frenzied action trying to figure out why this was happening and what need be done to change that win rate, getting it up to more acceptable levels in the shortest time possible.

SQL 123

SQL Quota Presentation Prospecting 123

Martech

DECEMBER 18, 2023

But be careful what you ask for. You will have countless obstacles to overcome. Why are we doing this data program? You need to demonstrate why integrating data is valuable. Dig deeper: Theresa Kushner: Spotlight on the expert So, how do you know you’re being successful?

Government 144

Government Campaign Strategize Customers 144

Partners in Excellence

JANUARY 12, 2024

I want to accomplish a lot, but I want to do it with minimal effort. As I look at selling, today, it requires far too much effort—far more than I’m willing to do. After all, we have to send 1000s of emails a day, we have to make 100s of calls, we have to spend hours doing outreach in LinkedIn and other channels.

Sell 121

Sell Commission Up-sell Quota 121

SaaStr

MARCH 26, 2024

On Wednesday, March 27th, SaaStr is hosting AI Day, you can sign up for free at this link. Q: What Are You Most Excited About with AI? At SaaStr, we do tons of video, maybe 500 hours a year or more. At SaaStr, we do tons of video, maybe 500 hours a year or more. Are they as good as what an agency can do?

Price 98

Price X-functional Growth B2B 98

Partners in Excellence

JANUARY 29, 2024

We think you can be doing better……” Intrigued, it was an important issue (it always is for small businesses), I responded, “What causes you to say we face that issue and can do better?” I’d love to learn more about what causes you to say this? Can I schedule a demo?

Start-ups 81

Start-ups Conversion Pitch Prospecting 81

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Does this company actually care about me?’ How to get it right Be very deliberate about where you deploy AI and how you do it.

Trust 120

Trust Customers Healthcare Service 120

Martech

FEBRUARY 5, 2024

We don’t get much helpful info from them and readers generally ignore them. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments. Why am I asking? How could we do a better job with these familiar emails?

Profit margin 130

Profit margin Contact Campaign Service 130

Search Engine Land

NOVEMBER 24, 2023

It is a tool within the legacy version of Google Search Console that lets you communicate to Google crawl your site less than it currently does. Google has historically recommended against limiting the crawl rate unless you are seeing server load problems that are definitely caused by Googlebot hitting your server too hard.

Engineering 139

Engineering 139

SaaStr

DECEMBER 23, 2023

Dear SaaStr: What Advice Do You Have For a First-Time VC? My advice is hard learned, and pretty contrary to what you’ll be told. Don’t Start Slowly — If You Have Great Deal Flow. The advice you’ll often be given is start slowly. If you are truly new to the industry that’s great advice.

Start-ups 115

Start-ups Pitch Closing Conversion 115

Search Engine Land

SEPTEMBER 26, 2023

The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google. ” “All you have in life is your word.” ” Stop calling it an auction “We all knew this was going on, but you want to give people the benefit of the doubt.”

Trust 137

Trust Price Retail Engineering 137

Search Engine Land

MAY 13, 2024

There’s been much talk about core updates , helpful content , reputation abuse , etc. Whenever a new change happens, I first try to understand what the search engines are doing and why they’re trying to accomplish it. If you aren’t thinking about user needs, personas and intent, you’re already failing. See terms.

Engineering 139

Engineering Legal Start-ups Trust 139

Partners in Excellence

MARCH 22, 2024

Preface: For those of you who are fortunate enough to know Maddy Goldberg , you might be asking yourself, “I didn’t think Maddy was a sales person… ” In reality, everyone sells! She always demonstrates her caring in every interaction. She has an ability to listen deeply. Listen first, talk last.

Sell 73

Sell Entertainment Pitch Trust 73

SaaStr

FEBRUARY 19, 2024

So the other day I did a 20VC with Harry Stebbings, and one of the topics that came up was the Hopin founder ‘s $100m+ secondary that the CEO took out of the company. But why ? They took a huge bet on you. If you build something truly great and important in SaaS, you should make $100m+, or more.

Trust 94

Trust Up-sell Closing Sell 94

SaaStr

APRIL 26, 2024

Mike and Rudina do a great job of explaining the complex AI terminology for everyday non-technical founders and leaders to understand and apply to their businesses. Why is Klaviyo noteworthy? Ambient AI automates the mundane, low productivity, and repeatable tasks to free you and your team up to be more valuable.

Product 87

Product E-commerce Cross-sell Engineering 87

Partners in Excellence

DECEMBER 26, 2023

And regardless what we do, we never will. I became a master of cut and paste, so I could get a lot more done in a shorter period. And we can automate sequencing to resend those emails a couple of days later with the sentence, “In case you missed this……” During this time, response rates have plummeted.

Follow-up 138

Follow-up Prospecting Conversion Technology 138

Search Engine Land

SEPTEMBER 25, 2023

Why we care. Illyes said as much. ” Although it very much sounded like an edge case, he mentioned one case in which a website had zero links (internal or external) but had such fantastic content that it was ranking number one consistently. So I think over time, backlinks will become a little less important.”

Represent 136

Represent Engineering Technology Technology 136

Search Engine Land

MAY 3, 2024

But there is a real difference between working because you have to and working because you enjoy your work. I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said. I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said. It seems crazy to me.”

Contract 102

Contract Start-ups Drivers/motivators Meeting 102

SaaStr

JANUARY 23, 2024

Generally, it gets easier to grow at a “good”/modest rate at you scale, but harder to grow at an outsize rate. Once you cross $5m-$10m in ARR, then usually: You have a brand. At least, you have a mini-brand in your niche. It’s much cheaper to renew a customer than to acquire one. It’s much more predictable.

Niche 82

Niche Growth Start-ups Engineering 82

Search Engine Land

OCTOBER 17, 2023

Why we care. If you’re using these models in Google Ads, it will affect you. As Greg Finn , director of marketing for Cypress North, told Search Engine Land : “In the past, you could use linear and give each touch the same credit. You will no longer be able to do so. Why the change.

Engineering 130

Engineering Conversion Process 130