SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 93

Growth Launch Territory Legal 93

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Magazine Best Workplaces of 2020 , Inc. ’s

Appointment 38

Appointment Sales Launch Prospecting 38

Martech

MARCH 14, 2023

SAP floated the platform in 2020 but retained a majority share. “SAP intends to remain a close go-to-market and technology partner, servicing joint customers and continuing to contribute to Qualtrics’ success,” said SAP CEO Christian Klein in a release. Qualtrics describes itself as an online survey tool.

Launch 86

Launch Technology Technology Service 86

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. All aboard!

GTM 91

GTM Growth Campaign B2B 91

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Investors took advantage of that arbitrage and looked pretty smart. There’s more opportunity than ever today.

GTM 89

GTM Launch Growth Networking 89

Sales Hacker

FEBRUARY 9, 2024

Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. View the launch live demo on demand. Jaleh Resaei – Mutiny.

GTM 67

GTM Real Estate Launch B2B 67

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Harry Stebbings: Welcome to the very first SaaStr podcast of 2020. This episode is sponsored by Brex.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. NEWTON, MA – SEPTEMBER 9, 2020. Entry Point topics are user-defined within the platform and fully customized based on your go-to-market strategy and historical sales wins. TechTarget, Inc.

Technology 39

Technology Technology Launch Prospecting 39

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. In a 2020 survey, 22% purchased software through a cloud marketplace versus 60% in 2021.

Go To Market 75

Go To Market Follow-up Trust Up-sell 75

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020. The Big Picture.

Territory 105

Territory Sales Technology Technology 105

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

Product 110

Product GTM Construction Launch 110

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

MAY 8, 2020

Harry Stebbings: In terms of optimizing the onboarding, often for enterprise it can be a launch part, coaching, professional services, very much in-person, high touch, where the team really comes in and spends time on site. And the hardest thing, Bob said, is for founders to let go of their founding idea. I always love to see that.

Cross-sell 72

Cross-sell Contract Start-ups Up-sell 72

SaaStr

FEBRUARY 7, 2020

Karen Page: I think part of it is understanding the formulaic approach to go to market. That might be a good time to continue to AB test your go to market approaches. It’s going to require everyone to be committed to making it successful. What’s working for you? Where are your customers coming from?

Strategize 71

Strategize Pitch Growth Networking 71

InsightSquared

JUNE 28, 2019

Over the course of 3 days from June 12 to June 14, Ramp 2019 brought together more than 400 sales, marketing and business operations practitioners to learn from the world’s most recognized go-to-market professionals. In the meantime, make sure you sign up to receive the latest Ramp 2020 updates.

GTM 54

GTM Launch Go To Market Meeting 54

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. And we’re just one example of many companies out there that are doing something totally different in their go-to-market motion. What we learned came as a big surprise.

Education 89

Education Pipeline Follow-up Clients 89

Highspot

FEBRUARY 11, 2020

Today, building true-blue customer love has become an essential part of any go-to-market strategy. Too often, transformative products launch, gain momentum, and fizzle out. Is sales enablement on your list of 2020 investments? Best of all, these insights are straight from the people who know best — real-world users.

Product 72

Product Technology Technology User Experience 72

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. com and in 2020 was shortlisted at #26 in Forbes’ ‘World’s Most Influential CMOs.’ So I think it really depends. ” Want more?

Territory 64

Territory Launch Up-sell Meeting 64

Outreach

NOVEMBER 18, 2020

That was a challenge for a global financial services company when it launched an initiative to improve the customer experience at its call centers, Gallup reported. Think Past Launch. One of the biggest mistakes of change management is only planning a strategy up until launch. Show Permanency of the Change.

Launch 52

Launch B2B Management Consulting Consult 52

Miller Heiman Group

MAY 13, 2019

CSO Insights Chief Research Officer Seleste Lunsford shared what’s driving the strongest sales results in today’s global markets in a preview of the 2019 World Class Sales Practices Study, which officially launches in June. The report finds that what sales managers do today was the responsibility of sales directors two years ago.

Technology 82

Technology Technology Pipeline Strategize 82

Sales Hacker

MARCH 2, 2021

Lessons Michelle learned in 2020 [20:37]. Outreach has been a longtime sponsor of this podcast and they just launched a new way to learn. Lessons Michelle learned in 2020 [20:37]. There were a lot of small and medium-sized businesses that realized they needed to pivot to more digital-first go-to-market strategies.

Referrals 59

Referrals Contract Cross-sell Sales 59

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

MARCH 15, 2022

He launched a division specializing in technical sales and sales engineering. In 2020, he was appointed CEO. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. Asad, welcome.

GTM 94

GTM Technical Sales Quota Growth 94

Cience

OCTOBER 6, 2020

As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. In this instance, Company X may define their target audience as Marketing Managers, Rev Ops, Email Marketing titles, and a separate cadence for C-suite audiences, including CMOs and CEOs.

B2B 105

B2B Lead generation Contact CRM 105

SBI

FEBRUARY 25, 2020

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Your company: is launching a new product/service offering.

Customers 49

Customers Strategize Cross-sell B2B 49

SaaStr

OCTOBER 3, 2019

Join us at SaaStr Annual 2020. Doug Pepper | Marketing Director @Shasta Ventures. And I think we all think of companies like Facebook and Uber and others, and imagine that it must’ve been easy once they launched. So we launched with that, got about a hundred customers … I don’t think we got quite a million ARR.

Up-sell 59

Up-sell Launch Go To Market Start-ups 59

SaaStr

JULY 11, 2019

Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? It’s the easiest … not easiest, but the fastest go-to-market and cheapest go-to-market a startup can get.

Launch 103

Launch Technology Technology Up-sell 103

SaaStr

MAY 27, 2020

Maybe you want to launch a business. We woke up February 2020 with a shock to the system and no idea what it would mean for our business. If you look at this graph, it simply plots out how many people filed in the weeks before 2016, 2017, 2018, 2019, 2020. Whereas the oil markets are down 66%. It all begins with an idea.

Finance 79

Finance Government Price Contract 79

SaaStr

APRIL 2, 2019

Join us for SaaStr Annual 2020. Now over the next couple of days, you’re going to hear some great talks about the founding story, and about that initial business success. I’m going to share with you successes and failures and my top lessons learned. Let’s talk a bit about go to market and how you sell that.

Growth 77

Growth Appointment Launch Product 77

SaaStr

JUNE 4, 2019

Join us at SaaStr Annual 2020. It’s pretty chronic actually in the value where we’re all excited about product development and it’s only in the dying days before launch that we’re like, “Oh s**t. Expect real-world examples from businesses that are listening and acting on a daily basis.

Customers 67

Customers Price Launch Growth 67

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. This Schwab product, they launched it and a month later they had $10 billion in assets under management. That allows us to have a very different go to market strategy. So, all of our user acquisition is focused on someone hits our docs, our docs or our marketing page. Ari Levy | Sr.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

MARCH 19, 2019

Join us for SaaStr Annual 2020. Ceci Stallsmith – Director of Platform Marketing @ Slack. Then on the go to market side just over 40% of new ARR comes indirectly around the world through partners. I’m happy to talk about both of those as we go through this session. I run platform marketing at Slack.

Engineering 49

Engineering Launch Contract Start-ups 49

SaaStr

JANUARY 3, 2020

296: The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.

Contract 10

Contract Price Commission Conversion 10

SBI

JANUARY 31, 2020

The information we get through TechTarget’s Email Alerts will enable our sales teams to focus on specific opportunities and customers who are currently in-market for NWN’s solution-as-a-service portfolio, allowing them to deliver better solutions, faster, while transforming the customer experience. Industry News. Sales Enablement.

Territory 29

Territory Engineering Strategize Technology 29

SaaStr

MARCH 31, 2020

Join us at SaaStr Annual 2020. I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. My focus is SaaS and my job is to create a defensible go-to market moat, right? Because that person failed at doing that job, which is launching product successfully.

Growth 52

Growth Engineering Launch Commission 52

SaaStr

JUNE 12, 2020

This interview was recorded in February 2020. But we launched this product called SaaStr University just a couple of days ago to take all of our 6,000 articles and blog posts and organize it for the next generation, and we already have almost 4,000 founders on it. What are you doing to empower that long tail in 2020?

Start-ups 72

Start-ups Engineering Product Follow-up 72