Search Engine Land

DECEMBER 9, 2022

The company dropped its marketing spend from April 2020 through November 2020, when it reappeared with a strong social media presence. Their market share in the space is nearly 20%, according to Second Measure. What external forces are impacting your business? Airbnb had already reached its tipping point.

Engineering 86

Engineering Strategize Trust Market share 86

Search Engine Land

JANUARY 2, 2023

2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. . 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns.

Engineering 86

Engineering Promote Campaign Represent 86

Search Engine Land

NOVEMBER 18, 2022

If you have a more established set of accounts, go back at least to your 2020 data to analyze: How you reallocated budget then. This will give you a good strategic starting point for product or service campaigns that remain relevant to your business. Get the daily newsletter search marketers rely on.

CTR 114

CTR Campaign CRM B2B 114

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Consumer purchase behaviors shifting.

E-commerce 111

E-commerce Retail Strategic planning Start-ups 111

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”.

Gaming 98

Gaming Cross-sell Sales Finance 98

Miller Heiman Group

MARCH 16, 2020

We believe that 2020 is likely to be a year of two halves: the first half will be spent dealing with safety, containment, continuity and contingency planning. Although the two halves of 2020 will look very different, it is impossible to do well in any cycle without thinking about and planning for the next one.

Market share 65

Market share Represent Drivers/motivators Consult 65

ConversionXL

JANUARY 18, 2022

Brand vs product marketing: Friends or foe? Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

Search Engine Land

JANUARY 16, 2023

2020: DuckDuckGo, anyone? Google’s Video Sites Gain Market Share. share of all videos viewed), 2.9 Google.org To Announce Five Strategic Initiatives Today. 2020: Google desktop favicon search results study by Richard Falconer. 2013: 4 Trends That May Surprise Online Marketers In 2013 by Matt Lawson.

Engineering 81

Engineering Drivers/motivators Retail Start-ups 81

Miller Heiman Group

MARCH 22, 2019

In our latest white paper, The New Industrial Revolution: Future-Proofing European Manufacturing Sales in the 21st Century we share insights into how manufacturing sales teams can navigate these dramatic transformations and turn themselves into the modern sales organizations that this industry needs. Understand The Team You’re Selling To.

Manufacturing 54

Manufacturing Up-sell Technology Technology 54

Search Engine Land

JANUARY 25, 2023

In 2020 the number of gamers worldwide reached about 3.6 While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated. You can also reach very specific audiences by advertising on certain game titles.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. This episode is sponsored by Linode. That was February 5th, 2019. It is staggering.

Non-Profits 90

Non-Profits Strategize Trust Go To Market 90

Lead Fuze

MARCH 1, 2022

Businesses have realized that they can put together marketing, customer success, and sales into one seamless revenue machine. They can identify strategic ways for organizations to move into successful futures. It is a more general term that includes market share, growing talent, and brand relevance. Answer: 2020 happened.

Finance 52

Finance Gaming Growth Pipeline 52

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. Sold five clinics our very first month and here we are today with close to 40% market share.

Closing 72

Closing Customers Niche Sports 72

Cience

JANUARY 10, 2020

In the past two years, our mobile traffic has doubled and we have had to make strategic decisions to better serve mobile customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

In the past two years, our mobile traffic has doubled and we have had to make strategic decisions to better serve mobile customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B.

B2B 52

B2B B2C Retail Clients 52

Sales Hacker

JANUARY 12, 2021

As I think about it from the strategy level that a CRO needs to start doing in today’s world, it’s so critical to be able to talk about, “Okay, how are we going to go out and gain market share? How are we going to go out and increase our wallet share in our existing customer base?”

Product 65

Product X-functional Retail Technology 65

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. The New Strategic Selling. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies. Growth requires taking market share from your competitors, while they try to do the same to you. Sales Models and Fundamentals.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed. Growth of Experiential Marketing.

Technology 92

Technology Technology Campaign Service 92

ConversionXL

JANUARY 8, 2021

The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. We need to live in the conscious presence of the frontal lobe, the part of the mind that doesn’t fear that the other guy will steal our slice of the market share pie, but envisions ways to bake a bigger pie.

Non-Profits 134

Non-Profits Product Drivers/motivators Strategize 134

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 119

Negotiate Launch Electricity Networking 119

SaaStr

OCTOBER 24, 2019

Join us at SaaStr Annual 2020. Because, market share is really number one metric. And I also think if you start in a really, really huge markets, which you learn a lot, you’re also just going to remember it’s going to take a long time before you have a big share of that market.

Launch 49

Launch Growth Networking B2B 49

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.

Strategize 130

Strategize Trust Advertising/ Marketing Represent 130

Martech

APRIL 9, 2025

Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. It will require all your strategic management capabilities.

Retail 97

Retail Gaming Start-ups Strategize 97

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90