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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. At the start of September, the company announced a big price increase for team subscriptions. It’s completely disrupted my business,” Hornstein said.

Price 114
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Tiered pricing models emerge to address these differences.

Price 108
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Email deliverability: What you need to know

Martech

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I in 2023 compared to 2020. How big is the spam problem?

Price 124
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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

In 2020, we transitioned from a physical selling universe to a virtual selling universe. 8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. You get a base number of minutes for a particular price. Now, it’s about 120%.

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2020 in Retrospective

Heinz Marketing

This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. I am sure those who purchased Zoom Stock back in 2019 are very thankful for 2020 and enjoying the over 600% increase in its stock price! Businesses are trying to connect on a personal level.

Territory 141
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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

Price 120
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The Top 10 SaaStr Posts of 2020

SaaStr

Ok the Best But Craziest Year Ever for SaaS isn’t quite over, but as it drives to a conclusion, we thought it would be worth looking back at top posts you may have missed in 2020. Let’s take a look at the Top 10 of 2020: 1. Additional Health & Safety Rules for 2020 SaaStr Annual. Slack was acquired for $28b.

Price 134