Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

GTM

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In 2021, capital was abundant, valuations were soaring, and venture moved fast. Valuations are climbing at the seed stage, but follow-on conversion is dropping. The bar is higher, but so are the stakes “This isn’t 2021.

GTM

Highspot

FEBRUARY 9, 2021

Years ago as the VP of Product Marketing at Apptio, I discovered sales enablement is the solution to this challenge of aligning and enabling go-to-market teams to make every customer conversation count. Although I’m new to Highspot, I’m not new to the enablement space. Success Starts with Alignment.

Go To Market

Highspot

NOVEMBER 25, 2020

??Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. What are the best 2021 sales kickoff themes??. What Are the Best 2021 Sales Kickoff Themes? Breakthrough.

Education

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market

Sales Hacker

JANUARY 21, 2021

With so many businesses remaining remote well into 2021, LinkedIn Sales Navigator can be an incredibly powerful tool for anyone looking to master the art of social selling. These insights help revenue organizations make smarter, more informed decisions regarding their go-to-market sales strategy, sales forecasting, and more.

Territory

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Conversational intelligence software. Lead conversion rate. What is sales enablement? How to replicate the success of “A” players.

GTM

ClickFunnels

AUGUST 8, 2021

A wide variety of proven page templates have been optimized for conversions. Native email marketing functionality with Platinum and TwoCommaClubX plans. Read our full review of Convertri: Convertri Review For 2021 – All You Need To Know About Convertri. #3 Drag-and-drop page editor. Full Review. 3 GetResponse. 4 Landingi.

Lead generation

SaaStr

JULY 27, 2022

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs.

Go To Market

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 49:30) One thing that is working for Leandra in go-to-market right now.

GTM

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. Marketo changed marketing 10 years ago. SEATTLE, Feb.

Growth

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. ” (Predictions 2021: B2B Sales, Forrester Research, Inc., ” (Predictions 2021: B2B Sales, Forrester Research, Inc., SEATTLE, Jan. According to Gartner, Inc., Buckley, T.

Growth

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. This single, unified platform helps revenue teams to prospect more efficiently, win more deals, improve results, and leverage AI-driven intelligence to streamline their go-to-market.

Campaign

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. In 2021, if you had a good idea and raised funds, you’d blink and 5 competitors would appear from thin air. That’s not the case today.

GTM

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io.

GTM

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Let’s take a look at what you helped us achieve in 2021. In 2021, Outreach…. Hosted Unleash 2021 Virtual Summit Series. The Highlights.

CRM

SaaStr

NOVEMBER 3, 2023

Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. That means they still have 85% of the market left to tackle. Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. and across the globe. In the U.S.

Growth

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM

Salesforce

AUGUST 12, 2021

She also has a channel for sales leadership that covers high-level strategy discussions, and specific channels for every activation, asset, and targeted account-based marketing (ABM) program. “These allow people to participate in the conversations that are most relevant to them and ensures we’re always on the same page,” she said.

Campaign

SaaStr

DECEMBER 1, 2021

During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date.

Repeat business

SaaStr

OCTOBER 20, 2023

In 2021, they trained GPT3 on Github repositories, produced a model that could code, and released embedding that allowed people to vectorize language and search across it to perform recommendations. Aliisa joined OpenAI in 2021 after leaving WalkMe after 3.5 years, going public, and even ringing the bell at NASDAQ.

Growth

Heinz Marketing

SEPTEMBER 20, 2021

Check out Sendoso, you can go to sendoso.com. Go to sendoso.com/connected actually and check out their connected event coming up on October 13th, 2021. So, the G in GRIT stands for go-to-market, go-to-market strategy, which again, I think is really key and it’s missing in a lot of companies right now.

Pipeline

Heinz Marketing

OCTOBER 5, 2020

And the more quickly you can connect with a prospect and carry that conversation forward, what we’ve seen is what you would expect– the warmer the contact, the more relationship you have, the more impactful it is. And the more quickly you can connect with a prospect and carry that conversation forward. This and a lot more!

Pipeline

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is a topic we have countless conversations with founders about – let’s get into it.

GTM

SaaStr

FEBRUARY 2, 2022

There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. While I initially found myself fiercely defending PLG (self-service, bottom-up, viral growth models), my beloved metrics (costs for signup, traffic conversion rate, etc.) 2021’s Lesson from Calendly.

Growth

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Conversation intelligence vendors were putting out a ton of “Labs” content at the time, so I spent a year running the most popular one — Gong Labs — on our discovery and sales calls.

Education

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline

SBI

JULY 14, 2021

ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. VANCOUVER, WASHINGTON – JULY 13, 2021. More than 20,000 global revenue teams trust ZoomInfo to power their go-to-market motions and drive efficient results.

Conversion

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Candid, off-the-record conversations — no recordings here.

GTM

InsightSquared

MARCH 23, 2021

There’s a lot to be excited about in our Q1 Product Updates, including: Activity-by-Day, Extended Reporting for Custom Content Types, Goals for Everything, 120 Best Practice Dashboards and Expanded Conversational Intelligence. . New Integration Alerts – InsightSquared Conversational Intelligence. . Let’s dive in. .

Product

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

According to a recent report by Hubspot , 34% of B2B marketers say generating more leads is their top priority for 2021, while only 14% are concerned with closing more deals. Your sales strategy and marketing efforts will fall flat if you don’t have a good product or service. Predictability. What do you offer?

Customers

Sales Hacker

MARCH 30, 2021

Sam Jacobs: I’d be remiss not to tell you about Unleash 2021 on May 11th – 13th. We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies.

Sell

Sales Hacker

OCTOBER 16, 2020

Here are a few simple tactics to use when trying to bring down a prospect’s guard: Making the conversation about the prospect. It is very common for salespeople to forget the point of a conversation. Instead, ask simple questions like, “How’s your day going? ” I uncovered that the CEO is focused on profitability in 2021.

Prospecting

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” That doesn’t mean abandoning the mid-market or small businesses. In other words, its market is consumers, not businesses. “My On the one hand, he explained, it was essential to offer customers what they want and need.

Government

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” ” That doesn’t mean abandoning the mid-market or small businesses. ” In other words, its market is consumers, not businesses. On the one hand, he explained, it was essential to offer customers what they want and need.

Government

Sales Hacker

MARCH 23, 2021

onoutreach to see what they have going on. Before jumping into today’s discussion, I’d be remiss not to tell you about Unleash 2021. Now for some other great sales ideas in my conversation with Paul Fifield. Sam Jacobs : I really enjoyed that conversation with Paul Fifield. Head to outreach.io/onoutreach

Finance