Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. 2021-2022 Keyword match types Keyword match types seem to be the gift that keeps on giving, or in Google’s case, taking away.

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

MAY 14, 2024

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs).

CTR 110

CTR Campaign Legal Launch 110

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. 2022 Oscars 5G portal. It was a great question. Technology used. Head-set VR, 3D virtual content, holograms.

Campaign 117

Campaign Gaming Education Technology 117

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. The post CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers appeared first on CXL.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

Engineering 127

Engineering Campaign Click Through Rate Launch 127

Search Engine Land

SEPTEMBER 29, 2023

Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. Having a well-built paid search strategy is critical for most growing businesses but can be a fantastic way to boost sales during key times of the year with promotions.

Promote 106

Promote Campaign Sales Start-ups 106

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

E-commerce 96

E-commerce Launch Campaign Retail 96

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 124

Retail X-functional Launch Non-Profits 124

ClickFunnels

AUGUST 21, 2022

Table of Contents: #1 Feature Your Lead Magnet Landing Page in Your Instagram Bio #2 Promote Your Lead Magnet on Your Instagram Profile #3 Partner With Instagram Influencers! Here’s a squeeze page that we are using to promote our “The Funnel Hacker’s Cookbook” lead magnet: Get “The Funnel Hacker’s Cookbook” for FREE!

Niche 148

Niche Promote Follow-up Up-sell 148

Search Engine Land

AUGUST 3, 2023

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. When new ad products are launched, particularly by industry giants like Google, brands should make sure they are paying close attention and not be so quick to dismiss the possible potential. Why we care. Drop in ad spend.

Product 98

Product Promote Engineering Campaign 98

Martech

OCTOBER 3, 2023

And sure enough, when Russia’s invasion of Ukraine happened [in 2022], the number one way that people ages 15 to 28 got their information about the war was on TikTok. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine. million views. “We

Customers 119

Customers Cold Call Territory Launch 119

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 124

A/B testing Engineering Launch Drivers/motivators 124

Search Engine Land

MARCH 3, 2023

She announced her departure in June 2022 and officially transitioned out of her COO role by August. Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.”

Launch 96

Launch Engineering Campaign Entertainment 96

Search Engine Land

JANUARY 31, 2023

Advertisers now have more resources to scale their campaigns faster than ever. Meta continues to dominate machine learning, launching new automated campaign types proven incredibly efficient. Advertisers have more options to control certain elements in campaigns. Keep your eye on these for 2023.

Campaign 90

Campaign Promote B2C Launch 90

Martech

OCTOBER 3, 2023

And sure enough, when Russia’s invasion of Ukraine happened [in 2022], the number one way that people ages 15 to 28 got their information about the war was on TikTok. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine. million views. “We

Meeting 108

Meeting Customers Cold Call Territory 108

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. ad campaigns and creator marketing activations. But data suggests marketers invested more in video content creation in 2022. Creative freedom also comes with measuring campaign performance and tracking ROI.

B2B 118

B2B Launch Campaign Entertainment 118

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Search Engine Land

OCTOBER 7, 2022

The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorised for debt adjusting and debt counselling in order to show debt services advertisements starting from 6 December 2022. The financial services verification policy. Dig deeper. Why we care.

Service 90

Service Launch Promote Campaign 90

Martech

AUGUST 8, 2023

As of June, the first season (four episodes that ran in 2022) has been viewed nearly 280 million times. The campaign was created in partnership with creative agency MullenLowe and London’s The Line animation studio. The campaign was created in partnership with creative agency MullenLowe and London’s The Line animation studio.

Campaign 94

Campaign Launch Strategize Promote 94

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Also on this day Google’s Pirate Update can cause 89% drop in search traffic for offending sites 2022: A document Google sent to the U.S. “Beyond social networks, virtual worlds.”

Launch 93

Launch Engineering Retail UX 93

Martech

MARCH 7, 2022

Marketers looking to plan their next ad, message or campaign traditionally have relied on hindsight, or legacy, research. As the effectiveness of agile, iterative, foresight research for marketing became crystal clear, so did the tangible results of our campaigns. “We The new blue website launched on February 14, 2022.

Customers 93

Customers Launch A/B testing Campaign 93

Search Engine Land

MARCH 23, 2023

Also on this day Google Maps blocked 100 million abusive business profile edits in 2021 2022: Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Engineering 86

Engineering Promote Angle Healthcare 86

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

Engineering 84

Engineering Campaign Click Through Rate Launch 84

Search Engine Land

JANUARY 27, 2023

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. iPhone Users, The AdWords App For iOS Has Arrived 2016: You could check AdWords campaign performance, change bids and adjust budgets from your phone.

Government 119

Government Launch Real Estate Negotiate 119

Search Engine Land

MAY 9, 2023

Thinking about trying YouTube Ads in 2022? There are also text ads that appear above a YouTube search results page, which come from Search campaigns that have opted into Search Partners targeting, as well as Discovery and Performance Max campaigns. And with Shorts , there’s an endless scrolling component like TikTok.

Entertainment 94

Entertainment Campaign Promote Clients 94

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. from accessing YouTube.

Negotiate 128

Negotiate Launch Electricity Networking 128

Heinz Marketing

FEBRUARY 20, 2023

In 2022, healthcare digital ad spending increased by 14.3% , reaching $15.84 Measure and optimize your campaigns Measuring and optimizing your campaigns is crucial to ensure you are getting the most out of your ad spend. That figure is projected to increase by12.3% in 2023 to reach $17.79

Healthcare 91

Healthcare Campaign Conversion Service 91

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. However, she will gain even more exposure through the Denny’s promotion. Image: Denny’s.

Sports 103

Sports Customers Gaming Launch 103

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Retail 92

Retail Engineering Click Through Rate Contact 92

Search Engine Land

JANUARY 4, 2023

2022: The problem started in Google Search Console’s user interface in November 2021, when “Full Users” saw their status as “Delegated Owners” within the settings ownership verification section. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings.

E-commerce 106

E-commerce Government Referrals Engineering 106

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 74

A/B testing Engineering Launch Drivers/motivators 74

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Google Promotes Boost To All Of U.S., Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch. My Life With Google Voice Number Porting, Six Months In 2011: The experience was largely good.

A/B testing 126

A/B testing Engineering Price Territory 126

Search Engine Land

MARCH 6, 2023

Also on this day Google Broad Core Algorithm Updates: Everything you need to know 2022: What is a broad core algorithm update? Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

CTR 88

CTR E-commerce Territory Networking 88

Search Engine Land

FEBRUARY 15, 2023

Also on this day Google releases Data Studio Dashboard for Web Stories 2022: Google created a Data Studio sample template that provided an overview of how your Google Web Stories are performing. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor.

Engineering 88

Engineering Teamwork Campaign Gaming 88

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Goodbye, Yahoo Picks.

Engineering 94

Engineering Campaign Promote Represent 94

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?)

Engineering 96

Engineering Campaign Launch Represent 96

Search Engine Land

JANUARY 17, 2023

2022: These changes, if done properly, can take several months for Google to fully process. Yoast SEO launches on Shopify. 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2022: I joined the team as Senior Editor. 3rd Annual Yahoo Searchlight Awards.

Engineering 110

Engineering Promote Campaign Meeting 110