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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2022–Nov. 1, 2022–Dec. 2024 YTD (Jan.

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Search ad costs rise, conversion rates decline again in 2024

Search Engine Land

Paid search advertising conversion rates have decreased across nearly all industries year over year. The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Conversion rate: 6.96%. CTR: 6.42%. Feeling déjà vu? Why we care.

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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

Paid search advertising conversion rates have decreased across nearly all industries year over year. It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Conversion rate: 7.04%. CTR: 6.11%. Why we care. Furniture: $108.85

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Google Ads updates in 2022: The good, the bad, the jury’s still out

Search Engine Land

In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August 2021 and took effect in July 2022. Lowering the barrier of entry seemed to be a big theme for Google in 2022.).

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Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

Search Engine Land

Tip: Think about the relationship between impressions and CTR. When impressions increase (a good thing), CTR may decrease. If you compare January 2023 to December 2022, the results can be an improvement in traffic and performance. You can then click on either Model comparison or Conversion paths.

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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Example : “Conversion rate increased 10%, which indicates that our landing page resonates better with our audience after updating the content two weeks ago.”

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

However, in January 2022, two years after designing their first electric bike, the site received only 37,000 sessions (Semrush) and no significant keywords ranked in the top three. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2). Get the daily newsletter search marketers rely on.

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