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Chase launches media network

Martech

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform. Get MarTech!

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Chase launches first bank-led media network

Search Engine Land

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Chase Media Solutions was announced April 3.

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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

Search Engine Land

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. So it’s no surprise that digital marketing ranks in the top 3 hottest skills Americans are learning in 2022. Google dominates that spend, holding over 56% of ad revenue. Cookies will remain active on Chrome until 2024.

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Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

Search Engine Land

Google blocked or removed over 1 billion advertisements for violating its policy against abusing the ad network, which includes promoting malware. Google took broader site-level enforcement action on more than 395,000 publisher sites, up markedly from 2022. Google blocked or restricted ads from serving on more than 2.1

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. Add to that breakfast tacos, a lot of beer, and three parties. These are the highlights of each one.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. 2021-2022 Keyword match types Keyword match types seem to be the gift that keeps on giving, or in Google’s case, taking away. Automated vehicle ads were launched. It began testing in March 2022.

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How to identify and rank for ‘hidden gems’ in SEO

Search Engine Land

Consider: Discussions and forums Launched in September 2022, this feature was an early statement from Google that it’s focusing on first-hand accounts and perspectives. When it was launched, it was a search feature (like a featured snippet) intended to promote external content.

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