Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 125

Retail X-functional Launch Non-Profits 125

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Entertainment 118

Entertainment B2B Education Campaign 118

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

A/B testing 98

A/B testing X-functional Campaign Contact 98

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Retail 98

Retail Appointment Price Strategize 98

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Strategize 107

Strategize Campaign Technology Technology 107

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 52

Service Strategize Clients Technology 52

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 52

Service Strategize Clients Technology 52

Martech

DECEMBER 19, 2022

Kerry Cunningham, director of research at revenue technology leader 6Sense, shares: “Most buyers are researching your solution and don’t know your company or solution exists. ” Dig deeper: Using intent as a unit of B2B campaign measurement. Where can intent play the biggest role in the immediate future? In your inbox.

GTM 120

GTM B2B Strategic planning Drivers/motivators 120

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. billion in 2023. Ad campaigns continue to be a must for success on Amazon. With new features and capabilities comes the ability to gain more granular insights into campaign performance allowing for better resource allocation of your advertising spend.

Profit margin 126

Profit margin Promote Campaign Price 126

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects. For PPC marketers, ChatGPT also unlocked game-changing potential.

Objectives and Key Results 116

Objectives and Key Results Campaign Launch Strategize 116

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. The demand for advanced marketing technologies has surged as businesses pivot their operations online. Martech tools can ensure businesses remain compliant while executing effective marketing campaigns.

Customers 98

Customers Strategize Technology Technology 98

Martech

FEBRUARY 15, 2023

Advancements in modern marketing technology make it possible to centrally access this information and use it in marketing automation campaigns. You know you’ve collected it compliantly and can now use it to strategize and scale winning customer journeys with your brand.

Campaign 120

Campaign Strategize Technology Technology 120

Veloxy

NOVEMBER 15, 2022

Here’s everything you need to know for today, 2023, and into the future! Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. Crucially, it ensures that strategic and target accounts gain the personalized touch that 56% of marketers feel is key to the success of this method.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. You can use location data and traffic patterns to identify these strategic locations.

E-commerce 120

E-commerce Sports Campaign Entertainment 120

Martech

DECEMBER 26, 2023

The minute this technology is more refined and helpful, every customer will be looking for AI chat support as it will provide instantaneous responses to questions 24/7 in any language,” Savage said. “AI The technology can be used to power transcription and make video more successful. Get MarTech! In your inbox.

Customers 145

Customers Retail GTM Trust 145

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.

Technology 106

Technology Technology Niche Conversion 106

Lead Fuze

AUGUST 29, 2023

million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. How to generate real estate leads 2023? Approximately 5.64

Real Estate 52

Real Estate Strategic partnership Niche Referrals 52

Lead Fuze

OCTOBER 20, 2023

This leads to a deeper understanding about what works best for your business model; whether it’s focusing on acquiring new customers or expanding relationships with existing ones – thereby guiding strategic decisions effectively. Revolutionize your sales game in 2023. Supercharge your sales game in 2023.

CRM 52

CRM Objectives and Key Results Gaming Lead generation 52

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. About half of content marketers are already using in-person events in their campaigns.

Campaign 128

Campaign Relationship building Pipeline Strategize 128

Martech

JANUARY 3, 2022

Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. To avoid these potential lawsuits and trust issues, brands should prioritize partnering with legal teams before enacting any form of data collection across their campaigns. What the tools do. Why it’s hot now. Why we care.

Trust 140

Trust Legal Healthcare Campaign 140

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. Here’s what those email campaigns would look like.”

Cross-sell 101

Cross-sell Education Price Campaign 101

Martech

AUGUST 14, 2023

Fragmentation and focus: The unstoppable wave of marketing specialization Like many other sectors, marketing has seen a marked increase in specialization, driven largely by rapid technological advancements. Specialists face several challenges when collaborating, according to a 2021 study by Woo, Pierce and Treem.

Construction 98

Construction Promote Technology Technology 98

Heinz Marketing

OCTOBER 28, 2022

Harness the power of technology to keep your creative edge and competitive advantage. Understanding experiential strengths will be crucial in creating a great campaign that can connect to your target audience. Missing industry advances, award-winning service, proprietary technology, etc.). Everyone has creativity inside them.

B2B 114

B2B B2C Networking Campaign 114

Highspot

MARCH 13, 2024

Top Strategic Ways Your Sales Team Can Use AI Practical Tips for Integrating AI into Sales Processes Challenges That AI in Sales Face The Future of AI in Sales What is Artificial Intelligence? Artificial intelligence is a technology that simulates human intelligence to perform tasks. What is Artificial Intelligence?

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). 7 trends that will influence your strategic roadmap in 2024 These are the top seven trends we will notice in 2024.

Real Estate 127

Real Estate UX Customer Relationship Management Relationship Management 127

Search Engine Land

JANUARY 25, 2023

This is the first article in our new series on why video games as a huge opportunity for advertisers in 2023. Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign.

Gaming 89

Gaming Campaign Drivers/motivators Represent 89

G2

NOVEMBER 20, 2023

Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. To amp up a brand, many manufacturers and dealers have started to capitalize on modern technology like automotive marketing software. In 2023, the US car manufacturing market was worth $104.1

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

Angle 76

Angle Healthcare Technology Technology 76

Lead Fuze

MAY 27, 2023

In this blog post, we will evaluate the profitability of digital agencies by looking at various elements such as average revenue, economic contribution, service-based income and technology utilization for catering to different business sizes. By 2023, over 571 billion U.S billion to their respective economies. And guess what?

Profit margin 40

Profit margin Technology Technology Clients 40

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. age, location) and the technology they use (e.g., How can you turn critical data from these integrations with GA4 into strategic insights to optimize your digital marketing strategy? browser version, app version).

B2C 114

B2C Sports Referrals Non-Profits 114

Search Engine Land

MARCH 23, 2023

With GA4, businesses can access valuable insights to help them make informed and strategic decisions for their operations. Additionally, marketers can tap into behavioral modeling, conversion modeling and data-driven attribution to get a complete and accurate view of their campaign performance, even as cookies go away.

Campaign 95

Campaign Engineering Conversion Strategize 95

Search Engine Land

MAY 18, 2023

To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference. Yet, not many people understand the technology behind it, said Penn. and GPT-4 large language models (LLMs).

Engineering 90

Engineering Technology Technology Strategize 90

Martech

JUNE 8, 2023

Note that the release of the individual capabilities will be staggered, mostly planned for Q3 2023 or early 2024. “Moving from more singular campaigns to more expressive journeys that are more responsive. This I think will help solve that.” ” Are you getting the most from your stack?

Strategize 103

Strategize Customers Launch Campaign 103

Martech

SEPTEMBER 16, 2022

The Content Marketing Institute’s (CMI) official definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” billion by 2023.

E-commerce 136

E-commerce Cross-sell Drivers/motivators Prospecting 136

Lead Fuze

OCTOBER 11, 2023

Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. million in 2023 and is expected to reach a staggering $14,180.6 Ever felt like you’re running on a marketing treadmill, juggling endless tasks? million by 2030.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Lead Fuze

JUNE 22, 2023

From boosting brand awareness through multichannel marketing to enhancing customer experience and fostering brand loyalty with targeted campaigns – these are just some aspects we will delve into in this post. They’ll be your marketing superheroes, saving the day one campaign at a time.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Teamwork Lead generation 52