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How to Win Deals By Improving Your Contacts' B2B Sales Experience

Iannarino

B2B buyers have raised their standards. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience.

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Why buyer groups matter in B2B demand gen and how to target them

Martech

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Notably, over 70% of these interactions occur before any member of the buyer group contacts the sellers. Are these contacts in your CRM system? Does your CRM system capture key contacts on opportunities?

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Email deliverability: What you need to know

Martech

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. Use a contact verification solution on your existing list and be sure new addresses are verified as they are added. The average bounce rate was 1.98%.

Price 124
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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. Google Gemini’s Contact-to-Product module file. Are agents just re-packaged versions of automation?

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.

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AI agents: 2025 predictions

Martech

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco.

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Survey: User satisfaction with Google grows in 2024

Search Engine Land

Its ACSI score increased to 81, up from 80 in 2023. ” Results are based on 8,940 completed surveys by customers chosen at random, contacted via email, between July 2023 and June 2024. this survey indicates that the perception of Google hasn’t changed among the masses. Google user satisfaction increase.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT and get a practical roadmap for effectively leveraging intent data once you receive it.