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20 Solar Sales Tips to Win More Business in 2023

Veloxy

Team up with an electrician to offer a package deal on solar panel installation and electrical work. An example of a sales rep using humor could be a solar panel sales rep saying, “ Are you tired of seeing your electricity bill go up every year? Don’t overdo it or rely too heavily on humor as a sales tactic.

Referrals 246
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Urban digital transformation: Insights for marketers from global smart cities

Martech

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. This project aims to save $100 million in electricity costs in its first 10 years. Austin has also claimed the title of the fastest-growing city for top tech talent by percentage.

Territory 117
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Time to Refocus in 2023

Adaptive Business Services

I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services. The post Time to Refocus in 2023 appeared first on Adaptive Business Services. Boise, which has helped to feed me for the past 15 years, has been passed on to its new owner.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

See the following examples (both screenshots were taken just two weeks apart): SERP with SGE feature for “dresses” from the end of August 2023 SERP with SGE feature for “dresses” from mid of September 2023 If your site wasn't part of the first overview, it wouldn't be half as bad as in the second overview, which is more than twice as big.

CTR 132
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022? With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention. In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024.

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The war on DEI is hitting marketing and hurting business

Martech

I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion. And after making progress in 2022, the decline in 2023 is very disappointing.

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3 Steps You Can Take for Sustainable IT

Salesforce

Find out now IT’s role in greenhouse gas emissions Climate scientists recently confirmed that July 2023 was the hottest month recorded in human history. Data centers: Data centers need electricity to run and both electricity and water to stay cool.