Martech

JULY 17, 2025

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. But that logic is falling apart. . “Where does it stop?” ” Slippery slope to capitalizing everything.

GTM

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM

SaaStr

JULY 6, 2025

Revenue Arbitrage Here’s a hidden growth lever: 85% of monthly active users are outside the US, but only 53% of revenue comes from international markets. This massive geographic monetization gap suggests significant pricing optimization and go-to-market expansion opportunities.

Represent

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022?

Electricity

SaaStr

JUNE 9, 2025

The AI Pivot That Changed Everything HubSpot had spent four months meticulously planning your 2023 roadmap. Then ChatGPT happens in November 2022, and by January 2023, you make a decision that would reshape your entire company. Every feature mapped out, every sprint planned, every resource allocated. The result?

B2B

Sales Hacker

MAY 13, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. Pain because people invested into a sales environment that didn’t materialize in 2023. And what we saw was just a lot of.

GTM

SaaStr

JUNE 20, 2025

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 Palantir was ready.

Government

SaaStr

MARCH 18, 2025

Colin oversaw Wiz’s unprecedented growth from $0 to $100M ARR in just two years, helping the company achieve a $10 billion valuation and “decacorn” status by 2023. He now serves as President of Sublime Security.

GTM

SaaStr

JUNE 23, 2025

Claude, GPT-4, and the foundation model explosion happened through 2023. The companies succeeding are the ones where AI engineering sits at the leadership table, where AI considerations drive product roadmap decisions, where AI capabilities influence go-to-market strategy. ChatGPT launched in November 2022.

Product

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. For new categories, thorough market research is essential.

Growth

SaaStr

APRIL 8, 2025

Why Enterprises Are Hesitating Despite the FOMO driving interest, enterprises are gun-shy about major AI investments for several key reasons: Unknown risks around data and compliance Complexity of implementation High costs of data infrastructure Talent gaps in AI/ML What This Means for AI Founders The Infrastructure Trap 2023 was the year of demos.

X-functional

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

B2B

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.

GTM

Martech

JUNE 4, 2025

They build lean, focused stacks that reinforce their go-to-market (GTM) model and customer expectations. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. What really stood out were the habits of outperformers, i.e., companies in the top 30% based on revenue per employee. That is their focus.

Manufacturing

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM

Sales Hacker

MARCH 1, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis. Annual Growth Rate: >100% YoY (varies by stage)momentum matters, but efficiency is just as crucial.

GTM

Sales Hacker

FEBRUARY 25, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Lots to cover.

GTM

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. For cohorts in late 2022 and 2023, only ~6–9% of companies raised a Series A within a year. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more.

GTM

Heinz Marketing

OCTOBER 1, 2022

By attending, you will gain access to more than 50 sessions where you can discover real-world, practical insights to help you hone your skill set and make plans for 2023. The post Top 5 Reasons Why I’m Going to Marketing Prof’s B2B Forum appeared first on Heinz Marketing. Hope to see you in Boston!

Go To Market

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

GTM

Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

GTM

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The post Go-to-market tactics that won’t work in a post-pandemic world appeared first on MarTech. ” Brands were working on transformative GTM efforts pre-pandemic.

Go To Market

SaaStr

DECEMBER 24, 2023

Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS with SaaStr CEO Jason Lemkin #6. Go to Market Strategies That Led To Divvy’s $2.5B CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah #10. Exit with Divvy’s Former CRO, Sterling Snow #7.Scaling

Pitch

Sales Hacker

MARCH 31, 2023

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. All generative AI tools for sales (April 2023) And here’s what we’ve got!

Sales

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market

Martech

JULY 24, 2025

In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. Traditional marketing consultants explicitly disclaim responsibility for business outcomes while charging premium rates for strategic advice. Fuel up with free marketing insights. For CMOs, that means personal accountability for GTM vendor decisions.

Legal

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. The post How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton appeared first on SaaStr. Let’s look at a loose timeline of Owner’s journey.

Go To Market

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. The post The state of intent data in 2023 and beyond appeared first on MarTech. ” Get MarTech!

GTM

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Asher Mathew , VP Go-To-Market at Demandbase , shared a similar experience and has found himself pressing more into total reward conversations with reps, as well. Related: New to sales compensation planning? Check it out !

Commission

Sales Hacker

AUGUST 3, 2023

Listen Watch The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday, discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 52: *Special Edition* Monthly Jam Session (August 2023) appeared first on Sales Hacker.

GTM

SaaStr

JUNE 1, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to Carta, Make, Outreach, SAP, and Worldline for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Pipeline

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Mercury offers banking* for startups — at any size or stage.

Contract

SaaStr

AUGUST 3, 2023

link] 2023 Sep 6-8 tracking to: 53% women speakers 61% less represented speakers 80% new voices 26% CEOs 23% CROs and CMOs 27% Top VCs 104 Workshops already scheduled, spooling up! Mark Roberge, GP at Stage2 Capital and ex-CRO at HubSpot: Who Will Win the Go-to-Market AI Race — Startups or Incumbents?” Will be great!

Represent

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! Who Will Win the Go-to-Market AI Race — Startups or Incumbents? A deep dive with the best of the best here on what has changed, and what playbook to run in 2023/ 2024. #7. So we’re getting closer!! Join 12,500+ of the Best in SaaS and Cloud! Come learn the secrets!!

GTM

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023.

GTM

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth