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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. The post How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton appeared first on SaaStr. Let’s look at a loose timeline of Owner’s journey.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

GTM 101
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Top 5 Reasons Why I’m Going to Marketing Prof’s B2B Forum

Heinz Marketing

By attending, you will gain access to more than 50 sessions where you can discover real-world, practical insights to help you hone your skill set and make plans for 2023. The post Top 5 Reasons Why I’m Going to Marketing Prof’s B2B Forum appeared first on Heinz Marketing. Hope to see you in Boston!

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The Top 10 SaaStr Sessions of 2023! Loom, YCombinator, Craft Ventures, Rippling, UiPath and More

SaaStr

Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS with SaaStr CEO Jason Lemkin #6. Go to Market Strategies That Led To Divvy’s $2.5B CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah #10. Exit with Divvy’s Former CRO, Sterling Snow #7.Scaling

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The Generative AI Landscape for Sales (April 2023)

Sales Hacker

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. All generative AI tools for sales (April 2023) And here’s what we’ve got!

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