SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. They needed to get their hands on early churn.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Check out my article, How to Build Sales Compensation Plans that Increase Retention and Productivity. Typically, companies want to pay the least amount for the most production. Related: New to sales compensation planning? We know this.

Commission 122

Commission Finance Quota Sales 122

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. ” Intent as marketing’s essential ingredient in GTM strategy. ” Get MarTech! Processing.

GTM 123

GTM B2B Drivers/motivators Strategic planning 123

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. The challenge comes down to knowing when and how much.

Product 123

Product GTM Sales CRM 123

SaaStr

JUNE 23, 2025

June 30, 2025: The date where if your team hasn’t rolled out a truly great AI into production yet … and seen a boost from it … It’s time to reboot the team. Claude, GPT-4, and the foundation model explosion happened through 2023. Great AI in production looks like: Superhuman-level assistance that users can’t live without.

Product 67

Product Engineering Launch Growth 67

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Mercury offers banking* for startups — at any size or stage.

Contract 97

Contract Engineering Trust Technique 97

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! From $5M to $100M: Founder Secrets to Scaling a Multi-Product Startup with Lattice’s CEO Jack Altman, co-founder and CEO of Lattice shares the secrets to scaling doing multi-product. Who Will Win the Go-to-Market AI Race — Startups or Incumbents?

GTM 98

GTM Growth Go To Market Conversion 98

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 109

Growth E-commerce Profit margin Strategize 109

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023.

GTM 98

GTM Growth Referrals Quota 98

SaaStr

AUGUST 3, 2023

link] 2023 Sep 6-8 tracking to: 53% women speakers 61% less represented speakers 80% new voices 26% CEOs 23% CROs and CMOs 27% Top VCs 104 Workshops already scheduled, spooling up! Mark Roberge, GP at Stage2 Capital and ex-CRO at HubSpot: Who Will Win the Go-to-Market AI Race — Startups or Incumbents?” Will be great!

Represent 96

Represent Growth Go To Market Product 96

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

B2B 116

B2B Product Launch Campaign 116

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? By “whiteboarding’ the full demand generation production line and identifying weak spots, you create visibility and accountability for every step of the process.

B2B 87

B2B GTM Cross-sell Trust 87

SaaStr

JUNE 20, 2025

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 Palantir was ready.

Government 115

Government Legal Engineering Growth 115

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. to 2 years). to 3 years.

GTM 122

GTM Sales Growth Represent 122

Highspot

JULY 2, 2025

In today’s high-stakes go-to-market (GTM) environment, success isn’t defined by having the best product or service. The go-to-market strategies look great in planning decks. But adding another tool won’t fix your go-to-market motion, if there’s no clear definition of success, or alignment on how to get there.

GTM 52

GTM Cross-sell Pitch Go To Market 52

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Almost everyone has.

Electricity 95

Electricity Growth Strategize Launch 95

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Another exciting trend is that more products are being bought than ever before. Companies are witnessing slight pricing pressure, with the average spend per product dipping slightly. . Go-to-market Partners released a report using G2 data.

Go To Market 98

Go To Market Follow-up Up-sell Trust 98

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. Describing your product as AI-powered is like saying its internet-connected in 2005. Its expected, not a value add.

GTM 86

GTM Launch Represent Growth 86

Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62

Sales Hacker

JULY 1, 2025

Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine.

GTM 77

GTM Growth Sell X-functional 77

SaaStr

JULY 23, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Cold Hard Truths About SaaS in 2023 with Jason Lemkin The Cold Hard Truths About SaaS in 2023 with Jason Lemkin Part 2 Want To Steal a Customer from the Competition? You Gotta Do The Work Customer Success: Do They Need to Be Product Experts?

Go To Market 98

Go To Market Customers Product Sales 98

Sales Hacker

JANUARY 22, 2024

He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. What You Will Learn: A recap of GTMfund’s in 2023, reflected upon by both Max and Scott. 07:34) The future of offshoring. (09:34)

GTM 106

GTM Pipeline CRM B2B 106

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. A chief data officer at a top-five global bank recently shared they have 150 generative AI projects in the lab but zero in production. The winning approach: Start with employee-facing tools that deliver measurable productivity gains.

Growth 71

Growth Government Customers Healthcare 71

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 85

SQL GTM Pipeline Technology 85

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Help your team close more deals.

GTM 114

GTM Sales Pipeline Growth 114

SaaStr

JUNE 6, 2025

They’re 12-18 months ahead of Western markets in adoption curves 9. Same technology, completely different go-to-market approaches When buyers do engage, they’re much more qualified but need faster, more technical conversations Bottom Line : The SaaS buying journey has been completely rewired by AI.

Territory 56

Territory Pitch Price Finance 56

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers. As we look to 2023, median topline growth is expected to be roughly in line with 2022 growth.

GTM 70

GTM Growth Profit margin Contract 70

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. For cohorts in late 2022 and 2023, only ~6–9% of companies raised a Series A within a year. AI starts in a radically different place: the $10T global services market. The real crucible is graduating to Series A.

GTM 89

GTM Drivers/motivators Growth Go To Market 89

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Launch 110

Launch Pitch Technology Technology 110

Martech

JUNE 3, 2024

Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. However, vertical SaaS spent only 22% of its revenue on sales and marketing, compared to horizontal SaaS, which spent 41%. Ideally, your competition is weak in this category.

Growth 134

Growth Pharmaceutical B2C Construction 134

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow.

GTM 118

GTM Niche CRM Account management 118

Heinz Marketing

NOVEMBER 21, 2023

Advantages of AI for Time Management and Cognitive Load: AI offers a significant advantage in terms of productivity and time management. Not only does it increase productivity, but it also reduces cognitive load, alleviating mental exhaustion from various tasks.

B2B 121

B2B Strategize Clients Consult 121

SaaStr

MAY 25, 2023

No one is going to want to buy your pre-revenue SaaS start-up, unless you have a truly epic, proven team. What people care about is an MSP (Minimum Sellable Product) … which you don’t really prove until Initial Traction, or $1-$1.5m Anyhow can build an MVP. Every Big Tech company has a budget for sub-$100m acquisitions.

Sell 144

Sell Price Up-sell Start-ups 144

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline Contact 96

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. This single, unified platform helps revenue teams to prospect more efficiently, win more deals, improve results, and leverage AI-driven intelligence to streamline their go-to-market.

Campaign 106

Campaign Price B2B Represent 106

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. COVID-19 has only sped up this marketing transformation.

Customers 124

Customers Cross-sell Gaming Up-sell 124