Salesforce

AUGUST 18, 2023

5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! Improve Visibility and Trust for AI Initiatives : AI technologies like chatbots and ChatGPT are increasingly being adopted. We can’t wait to see you in person for Dreamforce 2023!

Government 98

Government Trust CRM Follow-up 98

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. We can expect to see a proliferation of technologies that enable brands to more efficiently connect with their audiences who are tuned in to live spaces,” said Oz Etzioni, CEO and founder of creative optimization company Clinch.

Sports 118

Sports Cross-sell Price Entertainment 118

Martech

OCTOBER 3, 2023

See the updated programs: Marketo Engage Reference Library A convenient blueprint for reviews and approvals in Marketo + Workfront Enterprise teams that use Adobe Workfront to prioritize, assign, and complete projects can easily launch streamlined processes for Reviews and Approvals of Marketo Engage assets. Get MarTech! In your inbox.

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UX Territory Conversion Meeting 118

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. Get MarTech!

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Launch Technology Technology Clients 92

Salesforce

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

Government 98

Government CRM Launch Start-ups 98

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

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Entertainment B2B Education Campaign 117

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. There’s so much we don’t know about what will happen in the next 12 months.

Retail 111

Retail Campaign Clients Technology 111

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Take the 2023 MarTech Replacement Survey Get MarTech! The post AI and marketing technology: This week’s releases appeared first on MarTech. Are you getting the most from your stack?

Technology 70

Technology Technology Launch Meeting 70

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

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Launch Entertainment Networking Technology 96

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Launched in 2019, Mercury is trusted by more than 100,000 startups. Mercury is a financial technology company, not a bank. appeared first on SaaStr.

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Contract Engineering Trust Technique 75

Search Engine Land

MARCH 22, 2024

In May 2023, Google opened up a Search Labs section for searchers to opt in to see and use the Google SGE results, that contained AI overviews. Google will be testing a few different variations – so what searchers may see in the experiments may not launch broadly to all users in this test. Now some users in the U.S.

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Launch Engineering Technology Technology 145

Martech

JANUARY 10, 2023

“I think we’re going to see marketing organizations get much more practical and realistic about the value of these technologies. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. We expect to see a surplus of non-gaming brands following in their wake.”. Get MarTech!

Gaming 104

Gaming Retail Technology Technology 104

Martech

NOVEMBER 30, 2022

Teams can now build and launch enablement programs that drive to the most important KPIs for your business. Next time, I’ll dive into the latest service, marketing, and loyalty programs features included in the Winter 2023 release. Additions to sales enablement functionality.

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Territory Manufacturing Finance Price 101

Highspot

APRIL 18, 2023

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

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Launch Customers Government Strategize 52

Highspot

JULY 10, 2023

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

Launch 52

Launch Appointment Engineering User Experience 52

Martech

MAY 13, 2024

The end result was a successful community launch that garnered over 2,000 users in only three months. Many key learnings came out of that project, namely the underscored significance of user communities for technology companies. They are critical to scalable return on investment.

Growth 106

Growth B2B Launch Follow-up 106

Hubspot

JANUARY 27, 2020

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. It's safe to say that I'm a big fan of emerging media, technology, and innovation. Augmented and Virtual Reality.

Technology 101

Technology Technology Gaming Entertainment 101

Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Social VR establishes a core audience Sales of VR and AR hardware dropped 40% in 2023. digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.”

Entertainment 140

Entertainment Sports Niche Retail 140

Search Engine Land

NOVEMBER 17, 2023

Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Search marketers were shocked to learn of Altman being forced out of OpenAI, the company behind the extremely popular generative AI tool ChatGPT, which launched less than a year ago on Nov. Sam Altman is no longer CEO of OpenAI.

Government 117

Government Non-Profits Technology Technology 117

Martech

OCTOBER 17, 2023

Consumers spent $100 billion on mobile apps faster than ever in 2023. This trend is likely to continue as AI technology becomes more sophisticated and affordable. However, it’s important to note that 80% of these downloads came in July, the first month of its launch. AI is here. million, respectively.

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Launch Gaming Growth Technology 122

Martech

MAY 15, 2024

AI Overviews give answers to queries using generative AI technology powered by Google Gemini. AI Overviews were introduced as part of the Search Generative Experience last May 2023. AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. What are AI Overviews?

Click Through Rate 90

Click Through Rate Launch Follow-up Technology 90

Search Engine Land

SEPTEMBER 21, 2023

Bing will do away with its disavow links tool in Bing Webmaster Tools starting in October 2023. “Times have changed, and so has our technology,” Canel wrote. “Times have changed, and so has our technology,” Canel wrote. Why remove it.

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Launch Engineering Technology Technology 127

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. In February 2023, CNET received even more criticism because factually incorrect sentences started to emerge.

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A/B testing Click Through Rate Real Estate Niche 130

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. 2: Data and technology. ” “What are the latest technological advancements in marketing automation? Prompts: “What are the essential steps to implement a new marketing technology?”

Technology 107

Technology Technology Launch Represent 107

Search Engine Land

NOVEMBER 29, 2023

During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising. In this role, he emphasized creating more inspirational experiences through conversational AI and AR/3D technology. Dischler’s leadership.

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Price Engineering Launch User Experience 123

Search Engine Land

OCTOBER 27, 2023

For example, you might want to check out YouTube’s new Spotlight Moments , an AI-driven packaging technology that automatically identifies the most popular, relevant videos, making it even easier for us to own the moment around key events when viewers are most engaged. These videos got a total of 23.2 This year, 25.4 16, 2022, to Oct.

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Follow-up Growth Engineering Technology 119

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. Technology and B2B content already exist in the platform.

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B2B Launch Campaign Entertainment 118

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Currently, sellers spend 52% of their time on creating and delivering value messaging across the sales process, according to Gartner’s Seller Time Spend Assessment of 1,204 sellers in May 2023.

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Launch Pitch Technology Technology 99

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. AI-powered ads 2023. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity.

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Campaign Presentation Technology Technology 100

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 110

User Experience Manufacturing Sports Engineering 110

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Looking back at ChatGPT’s debut ChatGPT launched on Nov. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects.

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Objectives and Key Results Campaign Launch Strategize 116

Search Engine Land

NOVEMBER 20, 2023

ChatGPT has become the go-to generative AI tool for search marketers since it launched Nov. Microsoft’s fate is also very much tied to OpenAI technology. Mira Murati, OpenAI’s chief technology officer, was named the interim CEO on Nov. Another new interim CEO.

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Negotiate Launch Technology Technology 112

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

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Launch Campaign Engineering Account management 109

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 103

User Experience Manufacturing Sports Engineering 103

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. Previously Lindsey was Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world’s largest brewer. In your inbox.

Entertainment 120

Entertainment Sports Gaming Technology 120

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. Rokt technology. Image: Lyft Media.

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Drivers/motivators Real Estate Retail Networking 95

Search Engine Land

APRIL 19, 2023

Google posted in its updates section that starting on April 21, 2023, two days from now, and Google Bard is “adding more variety to drafts.” As a reminder, Bard has provided three drafts since it launched, so the drafts are not new, but Google made the drafts more “distinct” from each other. ” What is new.

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Launch Campaign Engineering Technology 85