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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 126
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How the Google leak confirms the significance of author and publisher entities in SEO

Search Engine Land

Business email address Subscribe Processing. It ensures your content is strategically placed across the right online platforms to reach your target audience. The process is the same. Mentions of “website” were replaced by “website owner” (a.k.a. publisher). There are now 20 mentions of “website owner.” Or they don’t.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. This is live data for June 2023, for informational non-branded keywords. “> “> “> “> “> “> Processing…Please wait. We want to make sure they rank in SGE.

CTR 144
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Modern link building starter guide

Search Engine Land

The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Image created by author in Midjourney, August 2023 What is link building today? During this research process, the creator saves and links to content. I started building links in 2010.

Niche 140
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Effective Methods: How to Get Real Estate Leads

Lead Fuze

million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. How to generate real estate leads 2023? Approximately 5.64

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How to map your selling process to the way your B2B customers buy: A case study

Martech

RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. Especially interesting was their early recognition that lead quality is far more important than quantity in a niche field like industrial pumps. Get MarTech!

B2B 75
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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Sales Pop!

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. This streamlines the buying process and makes it easier for customers to buy your products from the platforms they already love. Sure, some of these ideas are nothing new.

Niche 52