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Impact of the Google September 2023 helpful content was big for the SEO industry

Search Engine Land

Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. The seoClarity team sent me the top winners and losers by niche/industry from this helpful content update. seoClarity.

Niche 141
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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Sales Pop!

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Influencer Collaborations Partner with influencers in your niche to reach new audiences and generate buzz around your products. Sure, some of these ideas are nothing new. Tell a story. Use clear visuals.

Niche 130
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What is generative engine optimization (GEO)?

Search Engine Land

Traditional SEO techniques often lay the essential groundwork for GEO, and when combined, they can create a powerful digital marketing strategy that maximizes your online presence. Incorporating technical terms: Showcasing expertise in niche queries. Fluency otimization: Ensuring smooth and error-free text.

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Modern link building starter guide

Search Engine Land

Image created by author in Midjourney, August 2023 What is link building today? A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.” Paid links This technique is simply exchanging money to have a link placed on a website.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. We have found such a technique, proved it in a controlled study, and executed it successfully across multiple websites. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks.

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10 ways to build quality backlinks for any website

Search Engine Land

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. The techniques below can be used for almost any situation, with varying degrees of scale depending on many factors. What type of website will get the links?

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

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