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Publishers report ‘negligible’ traffic impact of Google AI Overviews

Search Engine Land

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. .

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

According to the United States Census Bureau , people devoted 20 minutes per week to shopping in 2023, which was down from past years. This gamifies referrals and brings new awareness to important causes for the brand and its members.  This is more relevant today than ever, as we see consumers consolidating their overall spend.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics. Performance tracking: SEO tracks keyword performance, rankings and other organic search metrics to apply to optimization strategies.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. B2B social media marketing is the process of distributing content through channels like LinkedIn, Facebook, Instagram, X, and YouTube to reach buyers and decision makers.

B2B
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Account-based selling in 2025: Everything to know

Highspot

Source: 2023 Demand Gen Report) The advantages of account-based sales It’s no secret account-based sales strategies offer many compelling benefits for sales organizations like yours, particularly those in highly competitive and complex B2B environments. Did you know? ” Translation?

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Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot

Building and maintaining strong relationships with clients isnt just about closing deals its about creating a lasting impression that earns trust, loyalty, and referrals. By prioritizing your CRM strategy as a core responsibility in your business.

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

And what’s happening there is you’re starting to see traffic patterns that show that a lot more of the referral traffic on your web properties and also the indexing or kind of bot traffic coming from those services are all increasing. Pain because people invested into a sales environment that didn’t materialize in 2023.

GTM