Martech

NOVEMBER 1, 2024

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. Pre-defined templates for the creation of outbound marketing messages and access full campaign views from a dedicated landing page.

Campaign 140

Campaign CRM Gaming Service 140

Martech

OCTOBER 1, 2024

The problem statement: A marketing team is limited by its inability to cross-match customer contact profiles (typically user roles and personas in the CRM ) with the specific product modules licensed by the account (stored in the companies ERP). The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

Construction 125

Construction CRM Contact Follow-up 125

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 120

Customers A/B testing B2C Cross-sell 120

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

X-functional 119

X-functional Territory Customer Relationship Management CRM 119

Salesforce

AUGUST 6, 2024

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. It sees 2024 as a “critical buildout” year as businesses make major new investments.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

NOVEMBER 8, 2024

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns.

B2B 130

B2B Objectives and Key Results Cross-sell B2C 130

Martech

OCTOBER 24, 2024

By analyzing customer data, marketers can adjust campaigns to be more relevant and timely. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. GenAI tailors experiences based on customer behavior, increasing conversion rates. Customer-centric approach. Data-driven insights.

Niche 130

Niche Pipeline Growth Prospecting 130

Martech

JULY 26, 2024

Take CRM as an example. CRM plays a very different role across industries. For example, many reports show high failure rates for CRM implementations. When we discuss “company value,” we’re not referring to ROMI or campaign ROI but to the total company value reported in annual reports.

Pharmaceutical 120

Pharmaceutical CRM B2C Technology 120

Martech

JULY 29, 2024

Marketing automation tools: These help automate marketing tasks such as email campaigns, social media posting, and lead nurturing. Customer relationship management (CRM): A CRM system helps manage customer interactions and data throughout the customer lifecycle. Examples include HubSpot and Marketo. Processing.

Objectives and Key Results 124

Objectives and Key Results Customer Relationship Management Technology Technology 124

Martech

JULY 24, 2024

Also, you should aim to eliminate spreadsheets, especially if you have a great CRM. campaign was uploaded to SharpSpring. In this case, we’re going to get Zapier to create a contact in our CRM (SharpSpring) whenever anyone registers for a webinar on the WebinarGeek platform. Finally, decide where you want to store your data.

CRM 124

CRM Contact Start-ups Process 124

Hubspot

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. That's an overwhelming amount, especially considering you need just one CRM tool.

CRM 73

CRM Price Contact Pipeline 73

Martech

JULY 16, 2024

This involves setting specific, measurable, achievable, relevant and time-bound (SMART) goals for every campaign and activity. Tailoring metrics to specific marketing activities ensures that the unique goals of each campaign are accurately measured. MOFU activities are the hardest to develop metrics for.

Finance 128

Finance Non-Profits Click Through Rate Strategize 128

Martech

AUGUST 9, 2024

What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing campaigns and messaging. Processing.

Technology 120

Technology Technology Clients Campaign 120

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. This information can be integrated into your CRM and used to boost lead scores accordingly.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

B2B 134

B2B Government Technology Technology 134

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. From upgrading data permissions to improving your ability to track customer satisfaction with feedback-linked tickets, these updates give you better control over your CRM and actionable insights for smarter decision-making. Compare campaigns with more customization and easy exports.

Objectives and Key Results 70

Objectives and Key Results CRM Campaign Pipeline 70

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. Let’s take a look at the biggest HubSpot updates for November 2024. Learn how to add an email signature in the CRM. Drive conversions with countdown timers in CTAs.

Objectives and Key Results 120

Objectives and Key Results Contact CRM Appointment 120

Martech

OCTOBER 9, 2024

How it helps you This new feature helps you turbocharge your data management by combining more than 40 firmographic, demographic and technographic attributes to keep CRM records accurate and up to date. How it helps you This update makes ROI tracking much easier, eliminating manual workarounds.

Product 126

Product Real Estate CRM Pipeline 126

Martech

AUGUST 7, 2024

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools.

B2B 129

B2B Objectives and Key Results Legal Territory 129

Martech

MAY 7, 2025

There are 2,489 new tools from more than 11,000 candidates, continuing the expansion that followed the genAI shockwave of 2024. 2024 LangChain, AutoGPT AI Agents Acts independently 44.8% Agents act with autonomy, optimizing campaigns or routing leads in real time. While CRM holds firm, MAPs are receding, falling from 30.7%

B2C 83

B2C CRM B2B Engineering 83

Martech

AUGUST 13, 2024

“What you had was this really complex stack where you had to bring data in, log into all these different places to design your campaigns, segment, personalize and send your campaigns. “We have some customers for whom we are their CRM system. We call that problem the ‘activation gap,'” said Blank.

Customers 123

Customers GTM Launch Campaign 123

Heinz Marketing

SEPTEMBER 26, 2024

Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. Wrapping Up We’re not yet done with 2024, but don’t push budget planning to the back burner.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 128

Service E-commerce Strategize Campaign 128

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Launch 117

Launch Technology Technology Campaign 117

Martech

MARCH 21, 2024

D ig deeper: How to keep your marketing automation campaigns from ruining your week Reorder Conversational Flow logic The next update makes managing your Conversational Flows much easier. The post Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow appeared first on MarTech. Get MarTech! In your inbox.

Conversion 112

Conversion Account management CRM Campaign 112

Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

Real Estate 119

Real Estate UX Customer Relationship Management Relationship Management 119

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

Technique 74

Technique SQL GTM Campaign 74

Adaptive Business Services

FEBRUARY 21, 2024

Updates In our last post, Nimble CRM had just released the ability to add delay send and message draft saves in the new compose window. I’ve been told that these features are the first cog in the wheel that will allow Nimble to soon offer message sequencing (drip) campaigns. That’s a lot of drilling:) Are you thinking about a CRM?

CRM 71

CRM Consult Business Services Service 71

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

Strategic partnership 107

Strategic partnership A/B testing Strategize Growth 107

SaaStr

MAY 20, 2025

The HubSpot Journey: From Inbound Marketing to Complete CRM+ Platform HubSpot began with an idea in 2006: to own the inbound marketing space. Each module connects to the same Smart CRM database, creating a seamless ecosystem powered by AI. Let’s look at where both companies stand today: HubSpot ARR : $2.7B

Customers 107

Customers Non-Profits Education Cross-sell 107

Martech

MAY 22, 2025

In this context, we’re talking about an open-source standard introduced by Anthropic in November 2024 that rival Open AI, Google and many others have since adopted. Dig deeper: Is your CRM lying to you? It is the connective tissue between your proprietary knowledge and the generative model.

Government 80

Government Territory CRM Gaming 80

Veloxy

FEBRUARY 1, 2024

CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce. The post Boost Your Team’s Efficiency: Top Sales Productivity Metrics to Track in 2024 appeared first on Veloxy.

Product 130

Product Quota Objectives and Key Results CRM 130

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Salesforce

JANUARY 9, 2025

And customer relationship management (CRM) integration also significantly improves the sales process by centralizing customer data and sales activity. Companies using CRMs typically have improved workflow and communication. Back to top ) Want to take the #1 CRM for a test drive? Take the free tour

Closing 98

Closing Represent Territory Lead generation 98

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? Why Use AI in Business in 2024? If you want an honest answer on why your business should be giving AI a chance in 2024, I can tell you this: Every industry is already using it. Check out my thoughts below: 1. AI makes customers happier.

Service 64

Service Manufacturing Prospecting Campaign 64

Martech

SEPTEMBER 19, 2024

That is, unless you ask Google’s Gemini, which told me 2024 is the first time. It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, leading to more effective and transparent influencer marketing campaigns.

Campaign 67

Campaign Launch Technology Technology 67