Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers.

Retail 124

Retail Niche Objectives and Key Results Technology 124

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization.

Campaign 94

Campaign Niche Territory Construction 94

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B testing 117

A/B testing Strategize Retail Clients 117

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 100

Technology Technology B2C Government 100

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” This following created a short-lived interest that started to decline heavily in 2024. ” It has been seen by over 250,000 people since being released. This is a buying intent.

CTR 111

CTR Referrals Contact Engineering 111

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 52

CRM Objectives and Key Results Contract Strategic planning 52

Martech

JUNE 7, 2024

Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max. Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation. Take our brief 2024 MarTech Replacement Survey Brand Recommendations What it does.

Launch 112

Launch Campaign Education Product 112

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 77

Campaign Assembly Line Launch Government 77

Search Engine Land

JUNE 6, 2024

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. GML 2024 offered a preview of this future.

CTR 104

CTR Click Through Rate Drivers/motivators Technology 104

Martech

JUNE 6, 2024

” One of the problems for all these companies is there is no clear differentiator between their products. The result is AI commodification and barring a technological breakthrough that’s unlikely to change. Lightricks’ LTX Studio AI video production tool has new project creation capabilities.

B2C 93

B2C Campaign Technology Technology 93

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

Angle 76

Angle Healthcare Technology Technology 76

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. It has worked with the U.K. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Objectives and Key Results 103

Objectives and Key Results Campaign Entertainment Legal 103

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies.

CRM 121

CRM Technology Technology Campaign 121

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. These technological advancements streamline execution, delivery, and analysis, allowing agencies to allocate more resources towards strategy development.

Strategize 116

Strategize Campaign Technology Technology 116

Search Engine Land

OCTOBER 12, 2023

The feature will initially launch in Google Ads to make it easier to use enhanced conversions and customer match, but will be expanded to additional ads products over the coming months and years. Prioritizing first-party data is crucial for optimizing and measuring campaign success. Why we care. Launch date. SUBSCRIBE See terms.

Customer Relationship Management 127

Customer Relationship Management Launch Relationship Management CRM 127

Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. Technology is great at automation and efficiency. Here’s why. But let’s not forget principles.

B2B 120

B2B Manufacturing Technology Technology 120

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 116

X-functional Customer Relationship Management CRM Relationship Management 116

Martech

DECEMBER 18, 2023

Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign. How did your integration effort help the last marketing campaign? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Government 140

Government Campaign Strategize Customers 140

Search Engine Land

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. These technological advancements streamline execution, delivery, and analysis, allowing agencies to allocate more resources towards strategy development.

Strategize 116

Strategize Technology Technology Campaign 116

Martech

APRIL 5, 2024

Dig deeper: 2024 Predictions: Retail media networks Early adopters. Pilot partners include Air Canada, Solo Stove, Blue Bottle and Whataburger, all who ran 30-day campaigns through Chase Media Solutions. Two distinct offer constructs drove incremental revenue and awareness for Air Canada amongst Chase’s cardmember base.

Networking 107

Networking Launch Retail Construction 107

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance.

E-commerce 99

E-commerce User Experience Campaign Conversion 99

Martech

APRIL 17, 2024

Fast-forward to 2024. The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. Technology companies continue to invest in their acquisitions and fully utilize them. We are at an inflection point in our industry.

Technology 120

Technology Technology Niche Campaign 120

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

Launch 99

Launch Campaign Engineering Account management 99

Martech

MARCH 12, 2024

Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. How it works. Why we care. In your inbox.

X-functional 91

X-functional Campaign Engineering Product 91

Martech

DECEMBER 12, 2023

This will let you see if a new tool is going to genuinely enhance productivity or just add complexity. Even taking advantage of free tutorials or webinars every month to learn about the latest product updates is a great way to keep the team in the know and using the software to its fullest capacity. Come up with your ideal wish list.

Drivers/motivators 120

Drivers/motivators Technology Technology Campaign 120

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. I am trained with MarTech content. Here’s something somebody asked me!

Objectives and Key Results 91

Objectives and Key Results Lead generation Growth Campaign 91

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 114

User Experience Manufacturing Sports Engineering 114

Search Engine Land

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing.

Government 115

Government Campaign Follow-up Conversion 115

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Time Required: 6 hours split into two live sessions over two days.

Campaign 128

Campaign Technology Technology Commission 128

Martech

JANUARY 17, 2024

This makes a lot of sense, given that these technologies are enhanced by the utilization of vast amounts of data, and CDPs serve as the center for that type of data within the enterprise. Features to look for The availability and sophistication of these features can vary significantly based on the CDP vendor and the specific product offering.

Customers 90

Customers Campaign Process Technology 90

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 94

User Experience Manufacturing Sports Engineering 94

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. Learn from the past: Translate data into strategy Using the data repository or dashboard described above as a tool, the MOps teams can lead review sessions with cross-functional teams to analyze the performance of last year’s campaigns and tactics. What performed well?

Process 107

Process Campaign Strategize Gaming 107

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024? She entered the query: “What are the challenges for marketing operations in 2024? It had to be different. That would mean taking her team down to the bare bones.

Lead generation 100

Lead generation A/B testing Government Customer Relationship Management 100

Salesforce

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 72

SQL Cross-sell Campaign Trust 72

Martech

MAY 24, 2024

Beyond that, production people say all-image emails are faster to put together and send. Working toward differentiated messaging is a realistic expectation with today’s technology. Having the presence of a suggested product in the transactional email promotional potential is a huge motivation to buy and a revenue source.

Cross-sell 115

Cross-sell Promote Represent Technology 115

Martech

JANUARY 10, 2024

Q: Were marketing and technology interests of yours at that time? GE Healthcare was an extremely high-technology product — all the marketers had an extremely technical background. Q: What aspects of product development carried over to the customer? A: Retrospectively. And my vehicle for communicating that was marketing.

Electrical Engineering 98

Electrical Engineering Healthcare Electricity Technology 98

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. billion in lost ad revenue.

Retail 128

Retail X-functional Launch Non-Profits 128