Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis? When marketing helps close eight-figure contracts, budget conversations become much easier.

Pipeline 126

Pipeline Contract Campaign Growth 126

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Venture Capital is Back. But so what?

Legal 93

Legal Contract B2B Growth 93

Veloxy

DECEMBER 28, 2023

Inside sales focuses on volume, targeting SMB and mid-market buyers with products that are typically more cost-effective and require less consideration from customers, while outside sales emphasizes securing high-value, high-quality accounts and targeting major customers with a higher average contract value. The post What is Outside Sales?

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Search Engine Land

JULY 16, 2024

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. In the U.S., this number is 360.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

SaaStr

DECEMBER 14, 2023

Five perhaps somewhat obvious predictions for 2024: 1. Even if a contraction in buying more SaaS products really was a far bigger issue than interest rates in reality the past 18-24 months. Industry leaders, from Outreach to Gong, to Zoominfo and Box, should see a boost in 2024. Seat contractions and app layoffs are behind us.

Contract 124

Contract Growth Contact B2B 124

Martech

JUNE 26, 2025

Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain. The short-term gain of mass AI-driven prospecting risks long-term brand equity, shrinking your future pipeline and undermining sustainable revenue growth.

GTM 104

GTM Strategize Pipeline Engineering 104

SaaStr

JUNE 20, 2025

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 billion (two $6B rounds in 2024 alone) Sierra (Bret Taylor): $4.5

Government 115

Government Legal Engineering Growth 115

SaaStr

FEBRUARY 28, 2023

While Zoom Enterprise is growing at a healthy clip, churn is over 3% a month for its SMB customers As a result, it’s now predicting 1% growth next year 1% pic.twitter.com/i2k2W9QbVX — Jason Be Kind Lemkin  (@jasonlk) February 27, 2023 So Zoom has just been the craziest story of all time in SaaS.

Growth 109

Growth Contract Engineering Customers 109

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% But when defending our retainer or contract renewal, businesses want to know how their SEO spend will tangibly impact the bottom line. will increase by approximately 10%. prior to 2020. That’s great.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory. But that may not be the case.

Contract 117

Contract Technology Technology Clients 117

SaaStr

JULY 3, 2025

Oracle and SAP—companies many wrote off as legacy dinosaurs—are now posting some of the most impressive growth metrics in the entire enterprise software landscape. Oracle’s cloud infrastructure revenue should increase more than 70% in the 2026 fiscal year, up from growth of 52% in the quarter, according to CEO Safra Catz.

Non-Profits 94

Non-Profits Trust Growth Start-ups 94

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! Snowflake is on a tear again: $4B ARR (just about) 28% revenue growth 44% free-cash flow last quarter (WOW!), 26% for the year 126% NRR It’s not 2021. ” #3.

Contract 70

Contract Price Growth B2B 70

SaaStr

OCTOBER 4, 2023

Is it epic, and will it return to triple-digit growth? They came down to Earth from high flyer growth but are slowly re-accelerating over the last four quarters. Monday saw seat contraction but didn’t miss a beat because only 30% is to tech, and 70% is to normal businesses. No, it’s too mature, but it’s back. It’s not worse.

Non-Profits 113

Non-Profits Growth Up-sell Contract 113

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. over 2024 to between $5.42 annual sales growth of $5.29 trillion in 2024. annual sales growth of $5.29 trillion in 2024. 7%, retail spending growth slowed and the annual cost per U.S.

Retail 117

Retail Government Territory Price 117

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 The AI Breakthrough (September 2024): Everything Changed Then came Replit Agent in September 2024.

X-functional 85

X-functional Growth Price B2B 85

SaaStr

DECEMBER 21, 2023

PST, Jamin Ball, Partner at Altimeter Capital and author of Clouded Judgement , took us through the current state of SaaS and what we should expect in 2024. Median Revenue Multiples and Growth Rate is Down This chart is similar to the previous one but without the 10-year rate. Is Net New ARR Growth Starting to Rebound?

Growth 113

Growth Intrinsic Real Estate Start-ups 113

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 102

Legal Cross-sell Government Engineering 102

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Hiring just in time doesn’t mean waiting until you’ve signed a contract or your team is struggling.

Contract 92

Contract Clients Pitch Growth 92

SaaStr

SEPTEMBER 11, 2024

Note: Rubrik’s ARR and growth numbers remain a bit confusing as it transitions 100% to SaaS-based revenue). Our outstanding second quarter results show fast growth at scale and business momentum, highlighting the demand by our customers for complete cyber resilience. Rubrik’s isn’t. 32% of Revenue From Outside U.S.

Contract 122

Contract Growth Pitch Trust 122

Hubspot

NOVEMBER 22, 2024

According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. HubSpot's 2024 B2B buyer survey finds that 81% of B2B professionals are likelier to buy a B2B product from vendors offering self-service tools. Let's face it: There‘s a lot of spam out there. But don’t be fooled!

Lead generation 50

Lead generation B2B Sales Campaign 50

SaaStr

SEPTEMBER 3, 2023

Let’s make 2024 the Year of Adding Value Again. Let’s make 2024 not another year of ripping off the base. Sometimes, you have to do what it takes to survive in a startup, scale-up, or even public SaaS company. The truth is, customers likely will give you one pass on selfish behavior here. But not a second, and definitely not a third.

Customers 117

Customers Price Contract Growth 117

SaaStr

MARCH 6, 2024

Billion, ARR, so at the edge of still being in growth mode. Seat Contractions Have Brought NRR Down From 120% to 111% While 111% NRR is still quite an engine at this scale, the drop in NRR from seat contractions explains a good chunk of the headwinds Okta has seen. #2. That’s 2024. #3. 5 Interesting Learnings: #1.

Contract 112

Contract Engineering B2B Growth 112

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Growth Engineer at Coast – more details here.

Intrinsic 122

Intrinsic GTM Customers Contract 122

Martech

JUNE 2, 2025

Understanding unit costs for optimization Today’s high costs partially stem from the manual crafting of campaigns, which hinders growth. Marketers are already boosting campaign activity, with an average 30% increase in campaigns in 2024 compared to 2023. Economists call this activity-based costing.

Contract 94

Contract Campaign Price Drivers/motivators 94

SaaStr

MAY 22, 2024

Steady 14% Growth Since 2013 Has Grown Business From $1.3m in Contract Value The power of steady growth #3. About $1m Quotas for 5,000 Sales Reps Gartner is split into two divisions, and interestingly, both have quotas of about $1m per rep. #2. 92% of Revenue is Recurring If you’ve bought Gartner research, you know this.

Cross-sell 117

Cross-sell Quota Contract Price 117

SaaStr

JANUARY 17, 2024

But the bigger ones are the ones driving revenue growth at scale. Driving ACV Up 16% Key To Growth Smartsheet has driven its core customer ACV up from $7,951 in 2023 to $9,225 — that’s +16% in a little more than a year. That’s been critical to them maintaining revenue growth. #5. million in ARR.

Entertainment 122

Entertainment Government Contract Growth 122

SaaStr

JUNE 30, 2024

SaaStr 744: A Tale of 3 Worlds: Where SaaS, Cloud, and AI are in 2024 with SaaStr CEO and Founder Jason Lemkin Key takeaways Market Dynamics and Challenges: The SaaS market is experiencing significant fluctuations, with some companies thriving while others face challenges. Notable examples include Canva growing at 40% with $2.3

Contract 73

Contract Growth Meeting Product 73

SaaStr

APRIL 10, 2024

Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. It wants efficient growth.

Drivers/motivators 120

Drivers/motivators Price Contract Growth 120

PandaDoc

MARCH 6, 2024

We’ll discuss how AI streamlines sales and contracting processes and helps with identifying new strategies. See also How to use contract AI for drafting agreements Pricing : They adhere to a freemium model, but the premium plan (if users request it) is priced at $6.99/month. Check out this video.

Price 97

Price Legal Contract Niche 97

Martech

JUNE 17, 2024

Google was one of the few tech brands that made the Morning Consult’s list of most trusted brands in 2024! Failure to renew leads some customers to be shown the fine print in the contract they signed. Take our brief 2024 MarTech Replacement Survey Growth at all costs leads to decisions that hurt customers.

Trust 120

Trust B2B Non-Profits Government 120

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. Every joint venture is built on a contract that spells out how things work. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. I asked him what changed. His answer?

X-functional 57

X-functional Manufacturing Government Non-Profits 57

SaaStr

MAY 21, 2025

billion Highest ever quarter of US commercial total contract value (“TCV”) at $810 million, up +183% Y/Y Palantir has dramatically evolved beyond its government roots. For context, the Rule of 40 is a benchmark for SaaS companies that adds revenue growth rate and profit margin, with 40% considered healthy.

Profit margin 64

Profit margin Manufacturing Government Drivers/motivators 64

SaaStr

MARCH 13, 2021

While still a minority of all customers, direct sales customers are up from 1,900 a year ago, about the same as overall growth (+47% year-over-year). #3. Mongo expects 98% of its enterprises to be multi-cloud by 2024. Not pushing annual contracts so much helped. 120% may be a great yardstick if you are like Mongo. #4.

Contract 135

Contract Service Start-ups Technology 135

SaaStr

AUGUST 13, 2024

Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money. So, as a founder, you need to build up a thick skin in 2024 and draw out that advice from your mentors. #3: You can’t get growth back by spending more. It doesn’t work.

Growth 122

Growth Quota Niche Finance 122

Search Engine Land

JUNE 26, 2024

If you’re ready to realize the full potential of links for your brand or business, this guide will show you the best link building services to watch in 2024. Its transparent pricing and customized strategies cater to businesses aiming for organic growth. These links actit as votes of confidence telling Google your content is valuable.

Service 73

Service Real Estate Strategic partnership Niche 73

SaaStr

SEPTEMBER 20, 2023

A Pivot From Growth At All Costs To Driving Profitability The Cloud model of recurring revenue, low marginal distribution costs, and strong net dollar retention dynamics is possibly one of the best and most resilient business models ever invented. There’s been a pivot from growth at all costs to driving profitability.

Growth 122

Growth Negotiate Finance Contract 122

PandaDoc

AUGUST 22, 2024

Are you looking to enhance enterprise SaaS sales, scale up a medium-sized business, or boost your startup growth? To ensure that contracts are processed quickly and securely, your team can use real-time collaboration tools and e-signature features. Here are three techniques to ensure the sturdy growth of your SaaS sales team.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52