Search Engine Land

AUGUST 14, 2024

Businesses committed to growth need agencies more than ever before – not only to do the work and get results, but to help them navigate evolving platforms based on their years of experience. Let’s go over what campaign management looks like today using AI and automation. This couldn’t be further from the truth. What keeps them busy.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 102

GTM Drivers/motivators Legal Finance 102

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. 75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. See more top GTM jobs here.

GTM 125

GTM B2C Growth Territory 125

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 135

Growth Pharmaceutical B2C Construction 135

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Identify growth patterns (e.g., What is driving brand search? Random changes.

Electricity 95

Electricity Growth Strategize Launch 95

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 115

GTM Launch Growth Networking 115

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. Product-led growth (PLG) motion applies well to AI-powered products.

Growth 67

Growth Government Customers Healthcare 67

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Key Growth Drivers 1.

Territory 68

Territory Drivers/motivators Quota Pipeline 68

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). Details below – let’s get into it.

GTM 121

GTM Sales Growth Represent 121

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to slides.

GTM 99

GTM E-commerce Real Estate Networking 99

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone. Or Merging. Everything Else?

Pitch 111

Pitch Growth Go To Market Product 111

SaaStr

FEBRUARY 25, 2024

SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   3. Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan 2.

Growth 107

Growth Go To Market Product Customers 107

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! The power of a founder’s personal brand and thought leadership to drive growth, especially in the early stages. 56:17) One thing that is working for Adam in go-to-market right now.

GTM 75

GTM Growth Launch B2B 75

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM “In The Wild”: Marketing with this ecosystem-led approach has been snowballing with momentum.

GTM 117

GTM Growth Campaign B2B 117

SaaStr

DECEMBER 3, 2023

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Who Will Win the Go-To-Market AI Race? What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures 5. Top Podcasts This Week: 1. with Stage 2 Capital Co-founder Mark Roberge 4.

Pitch 107

Pitch Go To Market Sales Growth 107

SaaStr

DECEMBER 10, 2023

It’s Not Just You 15 Ways to Help Your Sales Team in 2024 Carta: Startup Shutdowns Are Up 237% 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge  5.

Pitch 108

Pitch Go To Market Growth Sales 108

SaaStr

MARCH 3, 2024

SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners     4.

Technique 107

Technique Go To Market Price Growth 107

SaaStr

DECEMBER 24, 2023

What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures #4. Go to Market Strategies That Led To Divvy’s $2.5B CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah #10.

Pitch 115

Pitch Education Go To Market Growth 115

SaaStr

NOVEMBER 26, 2023

ARR On Average Per SaaSomomics Pilot: 57% of Venture Startups Will Need to Raise More In 2024 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin         Top Videos This Week: 1.

Pitch 105

Pitch Strategize Growth Go To Market 105

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. On the strategic side, 2024 predictions have been flowing for the past two weeks. Alex Poulos (CMO at Crossbeam): “Efficient growth is reimagined. Happy New Year!

Product 121

Product GTM Sales CRM 121

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 112

GTM Sales Pipeline Growth 112

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. TIP: Infuse AI into your go-to-market efforts to power efficiencies in your organization.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

SaaStr

JULY 18, 2023

Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Is it all about AI?

GTM 98

GTM Growth Go To Market Conversion 98

Highspot

OCTOBER 23, 2024

Businesses everywhere are prioritizing go-to-market initiative investments to drive predictable revenue growth,” said Robert Wahbe, CEO, Highspot. Our unified platform eliminates these silos and drives sustainable growth by enabling you to successfully define, execute, and optimize your go-to-market initiatives.”

GTM 52

GTM Launch Cross-sell Quota 52

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

DECEMBER 20, 2023

The key for them has been stacking the right account loads for the highest potential growth companies with the right account team. The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers.

GTM 122

GTM Growth Start-ups Clients 122

Hubspot

APRIL 1, 2024

Some companies with explosive growth over the past few years. It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Fewer prospects are going to just hit your lead form in 2024. 20 different sales orgs.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Ensure their compensation and career growth reflect their contribution. Brought to you by Apollo.

GTM 113

GTM Pipeline Finance Growth 113

Highspot

AUGUST 27, 2024

27, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024 report.

Customers 52

Customers Go To Market Growth Sell 52

SaaStr

AUGUST 3, 2023

David Sacks, Founder, Craft Ventures + Jason Lemkin: “What SaaStr Will Be Like in 2024” David and Jason do a 1-on-1 deep dive on how 2024 will look for SaaS, from IPOs to Unicorns to Funding to Growth Rates and Efficiency. ” Always a fan favorite, Mark is back! Nick Mehta.

Represent 96

Represent Growth Go To Market Product 96

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 123

Launch Product GTM Technology 123

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 135

GTM Market share Growth Technology 135

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. Did you know?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 106

GTM Strategize Launch Pipeline 106

Martech

JANUARY 22, 2024

It helps you meet your clients’ specific needs in their industry and the current market, enabling you to track performance properly, collect the right first-party data and improve the revenue-generating potential of your campaigns. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies?

Clients 117

Clients Closing Objectives and Key Results SQL 117

SaaStr

NOVEMBER 5, 2023

The 2 Hour Rule The 6 Must-Have Go-To-Market Models Divvy Used to Its $2.5B SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal     3.

GTM 60

GTM Pitch Growth Go To Market 60