Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 114

GTM Sales Pipeline Growth 114

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. UserEvidence – launched ROI Studies.

GTM 109

GTM Strategize Launch Pipeline 109

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. According to Gartner’s 2024 Sales Enablement Leadership Vision , organizations that use just-in-time learning are 3.5 A well-organized partner portal is ideal for hosting all marketing and sales collateral.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io. Well, Operator.ai

GTM 115

GTM Pipeline Finance Growth 115

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 81

GTM Engineering Customers Cross-sell 81

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! 32:32) Hitting rock bottom with a failed product launch and discovering the next opportunity. (53:36) 56:17) One thing that is working for Adam in go-to-market right now.

GTM 77

GTM Growth Launch B2B 77

Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. There are a number of options available if you’re interested in purchasing content syndication leads. Get MarTech! In your inbox. Business email address Subscribe Processing.

B2B 120

B2B Healthcare Commission Campaign 120

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. At Brex, they put up billboards all over San Francisco when launching the product. How do you build out a Sales Development (SDR) function at your SaaS company?

E-commerce 70

E-commerce Networking A/B testing Closing 70

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 67

GTM Engineering Customers Cross-sell 67

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy.

GTM 98

GTM Pipeline Strategize Represent 98

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. We’re the only enablement provider offering a unified approach to eliminate those silos.

GTM 52

GTM Launch Sales Technology 52

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Spekit: Launched Spekit’s next-gen CMS and sales content experience designed by reps, for reps. View the launch live demo on demand.

GTM 77

GTM Real Estate Launch Contact 77

SaaStr

JULY 15, 2022

Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core. They think they can hire these agencies to prove out sales and marketing, they can’t. Jason Lemkin: Yes.

Growth 114

Growth Cross-sell Start-ups X-functional 114

SaaStr

FEBRUARY 3, 2025

Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing. You Need Real Signals – Not Just Board Pressure Most founders get the timing wrong on moving upmarket. It’s not.

Hospitality 105

Hospitality Price Manufacturing Engineering 105

Hubspot

APRIL 23, 2025

In 2024, 9,456 small businesses were sold, a 5% jump from the year before. Prepare to go to market. Do you want to launch a new venture, invest in other businesses, or take a break? A lot of business owners dont realize their company cant be transacted and isnt packaged properly to go to market, Jordan says.

Sell 48

Sell Legal Negotiate Non-Profits 48

Highspot

JANUARY 30, 2025

We continue to hire, with 60-plus openings worldwide , and in 2024, we added deeply experienced, proven leaders across the business, including our President of Field Operations, Graham Younger, SVP of North America Sales, Martin Savitt, General Manager of International, Stuart Gammon, and VP of RevOps, Jodi Sutton. Accelerating innovation.

Go To Market 52

Go To Market GTM Quota Launch 52

Highspot

OCTOBER 23, 2024

In a sales environment where 72 percent of salespeople don’t expect to make quota , businesses worldwide must improve the efficiency and effectiveness of the GTM initiatives that bring their products and services to market, including retention, cross-selling, product launches, sales methodology adoption, and more.

GTM 52

GTM Launch Cross-sell Quota 52

Martech

APRIL 16, 2025

HubSpot entered the AI game when it launched Breeze Copilot in 2024. We’re excited to integrate this powerful search into Copilot to create a true go-to-market assistant.” HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant.

Launch 80

Launch Gaming Go To Market Process 80

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? How do I increase the brand search for a new product launch? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management.

Electricity 95

Electricity Growth Strategize Launch 95

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to slides.

GTM 102

GTM E-commerce Real Estate Networking 102

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM 52

GTM CRM Go To Market Launch 52

Sales Hacker

APRIL 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In 2024, Sydney Sloan (CMO of G2, former CMO at Salesloft and Drata) noticed something strange. They paid 50+ influencers to amplify their launch and backed it up with product. Then partner with them before your launch.

GTM 89

GTM Click Through Rate B2B Trust 89

Sales Hacker

MARCH 10, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 71

GTM Construction Launch Quota 71

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 108

GTM Customers Non-Profits Growth 108