Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 97

B2B GTM Niche Represent 97

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. We’ve been doing 2024 planning and in short – I’m excited. That’s it, that’s all. Big things ahead. Enjoy your weekend!

Sell 119

Sell GTM Sales Up-sell 119

Sales Hacker

DECEMBER 8, 2023

Subscribe now More for your eyeballs: TechCrunch released an article detailing the most important metrics for SaaS funding in 2024. For example, updates on more customers using the product. Spoiler alert: The predictability of a startup’s viability and success goes deeper than total addressable market (TAM) — way deeper.

Launch 123

Launch Product GTM Technology 123

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson Adam Robinson is the Founder/CEO of Retention.com and RB2B.

GTM 108

GTM Strategize Launch Pipeline 108

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 117

GTM Niche CRM Account management 117

Sales Hacker

NOVEMBER 3, 2023

Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. Rollfi released some important definitions and the most common terms that everyone should know for 2024. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. See more top GTM jobs here.

GTM 116

GTM Represent CRM Growth 116

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. According to Gartner’s 2024 Sales Enablement Leadership Vision , organizations that use just-in-time learning are 3.5

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Result: Low engagement with Salesforce’s GTM teams. So what should you look out for? Mistake #1: Not choosing the right team.

GTM 98

GTM Pipeline Strategize Represent 98

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 107

GTM Customers Non-Profits Growth 107

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 92

GTM Cold Call UX Price 92

Sales Hacker

JANUARY 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The answer? Giving each day of the week a theme.

Growth 101

Growth GTM Drivers/motivators Pitch 101

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 110

GTM Customers Non-Profits Growth 110

Sales Hacker

MARCH 10, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. See more top GTM jobs on the GTMfund Job Board.

GTM 70

GTM Construction Launch Quota 70