Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 120

Niche B2B Service Retail 120

Martech

JANUARY 3, 2025

Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? As is their potential to devise and run marketing campaigns and take over 90% ( or more ) of customer support and service activities. Processing.

Government 124

Government Campaign Service Meeting 124

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128

Customers Government Healthcare Hospitality 128

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Track and report on campaign goals more effectively. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish.

A/B testing 106

A/B testing Campaign Contact Service 106

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. The result?

Customers 120

Customers Appointment Education Consult 120

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 83

B2C CRM B2B Engineering 83

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 119

Technology Technology Campaign Product 119

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. million creators. Processing.

Networking 125

Networking Strategize Growth B2B 125

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. This makes ticket distribution more strategic, improving efficiency and response times.

Contact 110

Contact CRM Campaign Service 110

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Your multichannel campaigns should work together, not compete for credit. But campaigns still take weeks to launch. Your campaign managers should understand attribution modeling, not just email templates. The hard truth?

Finance 117

Finance SQL Campaign GTM 117

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. It can make sure each budgetary element—content, campaigns, and technology investments—is optimized to work together, driving cohesive demand generation throughout the fiscal year. Working on budgets is not necessarily a marketer’s favorite task.

Campaign 96

Campaign Strategize Technology Technology 96

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Compare campaigns with more customization and easy exports. HubSpot launched 97 updates in December 2024. Let’s dive into some of the biggest HubSpot updates for December 2024.

Objectives and Key Results 70

Objectives and Key Results CRM Campaign Pipeline 70

Salesforce

MARCH 20, 2025

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

Technology 81

Technology Technology CRM Campaign 81

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Campaign Designer (beta) What is it? An embedded, AI-driven canvas that generates multi-touch campaign briefs drafting messages, wait-steps, decision points and channel suggestions by analyzing your historical campaigns and engagement data.

Cross-sell 77

Cross-sell Campaign Appointment Prospecting 77

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 122

Launch Campaign Technology Trust 122

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Example : Use AI to analyze a single high-priority campaign’s creatives, see what resonates most with your key segments, and optimize further from there. on customers or past campaigns) with partner data (e.g., from retailers or digital platforms).

E-commerce 103

E-commerce Retail A/B testing Drivers/motivators 103

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

MARCH 13, 2025

Now that we’re knee-deep in 2025 and trying to navigate another year and challenges ranging from the mundane to the insane, avoiding risk seems more attractive than ever. Your subject line is just one component of your email message, and your message is one component of your campaign.

Campaign 128

Campaign Follow-up Closing Technology 128

Martech

MAY 6, 2025

But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector. We also saw the problems of data integration in our 2025 State of Your Stack Survey.) Processing.

Promote 80

Promote Technique Technology Technology 80

Martech

JUNE 3, 2025

That’s according to a new report from Semrush, “ The Rise of the Full-Stack Marketer: 2025 ” ( registration required ), which takes an in-depth look at full-stack marketers. Technological support for full-stack marketers From a technology perspective, leadership can help address workload management and reduce task switching.

Technology 58

Technology Technology Strategize Growth 58

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. Source: Plus Company 2025 Guide to AI & Creative Impact Measurement Fortunately, there is now a tool that is seemingly designed for measuring creative impact: artificial intelligence. A common barrier?

A/B testing 127

A/B testing B2C Campaign B2B 127

Martech

MAY 14, 2025

MarTech’s 2025 State of Your Stack Survey results confirm this. Dig deeper: Download the 2025 State of Your Stack Survey report (no registration required) Databricks wants to own the data and AI part of the martech stack, and leave the marketing to the martech stack apps ( all 15,000-plus of them ). . Processing.

Launch 102

Launch Government Pipeline Campaign 102

Martech

FEBRUARY 10, 2025

These technologies arent just incremental upgrades, theyre game changers. Emerging device attestation technology for CTV will address device spoofing by verifying the authenticity of devices involved in the ad delivery process. Looking ahead: The case for change in 2025 The industry stands at a pivotal moment. Processing.

Objectives and Key Results 89

Objectives and Key Results Represent Education Trust 89

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. Of all the elements in a marketing campaign that can be measured, creative content is the most elusive.

Campaign 121

Campaign Technology Technology Meeting 121

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 107

Objectives and Key Results CRM Drivers/motivators Campaign 107

Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 87

Launch A/B testing Campaign Angle 87

RingDNA

APRIL 11, 2025

Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. While it’s true that reps can’t completely control the amount of conversations they have each day, with dialing technology they can maximize their chance of connecting with sales-ready leads.

Quota 62

Quota Sales Pipeline Contact 62

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The interconnected nature of modern marketing technology complicates decisions. Each solution creates a gravity well, pulling in adjacent technologies.

Finance 113

Finance Technology Technology Drivers/motivators 113

Martech

NOVEMBER 8, 2024

Buying committee exploration: Are your marketing campaigns targeting the right people? If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns. For brand consideration, use video view campaigns. in 2024.

B2B 130

B2B Objectives and Key Results Cross-sell B2C 130

Martech

FEBRUARY 12, 2025

Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Marketers also identified challenges around effectively scaling campaigns and data integration in the report. By now, were well aware of the issues marketing teams face when developing creative or personalized campaigns. Click to enlarge.

Campaign 106

Campaign B2B Education Trust 106

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results 77

Objectives and Key Results CRM Contact Territory 77

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact. Hype or game-changer?

Gaming 117

Gaming A/B testing Campaign CRM 117

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Bridging gaps between creative, technology, sales and executive leadership Actively shaping strategic decisions by optimizing marketing performance. A commitment to continuous improvement.

Government 91

Government Strategize Technology Technology 91

Martech

MARCH 27, 2025

OfferFits AI technology can personalize more than 100 characteristics within an email to promote new customer signups or optimize reactivation campaigns for inactive users. The deal is subject to customary closing conditions, the acquisition is expected to close in the fiscal quarter ending July 31, 2025. Processing.

Promote 111

Promote Technology Technology Campaign 111