Sales Hacker

DECEMBER 17, 2024

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. The consulting mindset was quite helpful there.

GTM

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results

SaaStr

JULY 14, 2025

While your competitors fight for attention among mid-level managers and individual contributors, SaaStr delivers direct access to the 68% VP+ executives and 36% CEO/Founders who control enterprise budgets and make final purchasing decisions. Start dominating where industry leaders gather, evaluate solutions, and make purchasing decisions.

Relationship building

RingDNA

MARCH 18, 2025

Considering the prediction that AI will power 95% of customer interactions by 2025 , there’s no time like the present to invest in this invaluable sales ai software. Schedule a consultation with one of our specialists here. New technology will enable new tactics. Ready to see how the Revenue.io

Conversion

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. ” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. ” She had been with Temkin Group since 2013.

Customers

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. Creating a cohesive, purposeful experience across channels is critical to build trust, reinforce brand recognition and stand out in a crowded market, said Karissa Sachs, VP of marketing for staffing consultancy Cella.

Customers

Martech

JUNE 9, 2025

Digital twin tools and technologies. of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. It feels a lot like becoming more of a consultancy than a vendor, but the reality is that software alone doesn’t deliver the uptake and usage. Creative automation.

Strategic partnership

RingDNA

MARCH 26, 2025

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. For operational leaders, it’s a goldmine for finding potential partners, vendors, or consultants. If you’re not leveraging LinkedIn , you’re already behind. It’s that simple.

Closing

Martech

JANUARY 19, 2025

Stefan Lubinski, a growth consultant, coach and producer , also sees a huge opportunity for Googles YouTube and Metas Instagram properties. in 2025, including 23% who considered it very likely. Brands shouldnt put all their eggs in one basket with Instagram, its as important as ever to diversify.

X-functional

Highspot

JULY 9, 2025

Highspot’s State of Sales Enablement Report 2025 found B2B businesses with well-integrated GTM tech stacks are 42% more likely to increase sales productivity and 20% more likely to boost their deal win rates.

GTM

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. and had an interesting conversation with Pete Kazanji, a good friend on the podcast the other day of… In a similar vein of we’re adopting all this technology and we’re automating so many things. You then have to go and be successful at that.

GTM

Understanding the Sales Force

MAY 23, 2025

I did some research and responded with: “In 2017, 79% of the top salespeople did not need to be liked compared with 84% from the 2025 data. In 2017, 8% of the weakest salespeople did not need to be liked compared with 5% in the 2025 data. First, lets look at 2017 versus 2025 as a whole. Its just like finance.

Appointment

Martech

DECEMBER 20, 2024

Its always important to experiment with new technologies, but its particularly important with AI. Experimenting on our own with technologies like AI can shift your mindset and help you work through the trough of disillusionment that accompanies much-hyped technologies, while also driving more value for your customers.

Technology

Martech

JULY 14, 2025

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. He founded Smoke Signals, a consultancy that designs and operates signal-based GTM systems for high-ticket B2B companies. AI is everywhere. Revenue leaders are running endless pilots.

GTM

Salesforce

APRIL 28, 2025

It requires common industry standards and collaboration between technology vendors. The reality is, customers operate in heterogeneous environments with a diverse mix of technologies. Simultaneously, it consults the logistics partner’s Agentforce Policy Agent to determine return shipping protocols.

Retail

SaaStr

JULY 23, 2025

We’ve been tracking B2B growth metrics for over a decade, and what happened in the vibe coding space between November 2024 and July 2025 breaks every model we’ve seen. You’re looking at massive structural demand that’s been waiting for the right technological catalyst. Loveable : $0 → $100M ARR in 8 months.

Government

Sales Hacker

FEBRUARY 11, 2025

Scott Barker: If you find the people with the pain and you can get access to that data, you’re not even selling anymore, you’re consulting and solving problems. And of course, close deals faster 2025 is the year of inbox zero for me. Technology companies have X or Y or Z problem. So [00:16:00] CMOs typically at.

GTM

SaaStr

JUNE 7, 2025

as of April 2025, the growth trajectory has flattened since late 2024. I pay more for AI subscriptions than I do for my car lease — Matthew Berman (@MatthewBerman) June 5, 2025 Why the Slowdown May Be Real Several structural factors suggest this isn’t just a temporary pause: Implementation complexity has caught up with enthusiasm.

Growth

SaaStr

JUNE 19, 2025

Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! “You need to know the application of technology to business. Honestly, it’s a different skill.”

Strategic partnership

Sales Hacker

FEBRUARY 24, 2025

In 2025, getting pushed through YouTube recommendation system is crucial for long-term growth, engagement, and lead generation, while keyword search optimization is useful for initial traction and credibility in topics very relevant to your audience. – Paddy Galloway, Mr Beasts YouTube Consultant.

B2B

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. 2025 And The Rise of the Mech AE (Account Executive) 2.

GTM

SaaStr

MAY 19, 2025

link] — Akshay Krishnaswamy (@hyperindexed) May 5, 2025 The Pre-AI Stigma Is Real If you founded your SaaS company before 2023, you’re wearing the “pre-AI” label whether you like it or not. Talk to Your Top Customers Even More Your power users will guide your AI transformation better than any investor or consultant.

Start-ups

Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? Whereas technology in the past was more based on static logic, true AI adapts dynamically, learning from behavioral signals, context and intent. Consult third-party sources As with anything, don’t take the vendor’s word for it.

Price

Martech

FEBRUARY 28, 2025

I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. In just the first three weeks of 2025, three leading independent CDPs announced mergers or acquisitions: ActionIQ. In 2025, many are finally making the shift.

Drivers/motivators

Salesforce

APRIL 28, 2025

Why guidelines matter in responsible AI The EU AI Act established a set of clear prohibited practices” (applicable since February 2025) uses of AI that pose significant risks to fundamental rights, including privacy and security. Its a collective effort and we are committed to partnering with you on your responsible AI journey.

Government

Sales Hacker

MARCH 18, 2025

How do we get back to the first principles of revenue, which is that relationships close deals, and really use this technology to build a better relationship focused, one to one experience for the buyer. And in that process, I wasn’t caught up in the technology and what’s possible, what’s not possible.

GTM

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. Keep an eye on how this gets rolled out in new features and/or embedded capabilities later in 2025. There is so much to unpack on this single topic.

Government

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. For example, a Chief Customer Officer Summit was hosted for the first time at SaaStr Annual this year.

GTM

Salesforce

JUNE 3, 2025

Agentic AI pilots are on the rise they increased from 37% during the last quarter of 2024 to 65% in the first quarter of 2025, a recent KPMG survey said but the rate of deployment has remained flat, at 11%. But when companies focus more on the technology than the problem they need to solve, they set themselves up for failure.

Launch

SaaStr

JUNE 27, 2025

ARR in a single year: Starting point (June 2024): ~$300M ARR (primarily GitHub Copilot) Today (June 2025): ~$1.6B The Professional Services Gold Rush: High-value knowledge workers (doctors, lawyers, consultants) are early adopters willing to pay premium prices for AI that actually understands their work.

Non-Profits

Salesforce

FEBRUARY 27, 2025

For smThe way we work and access technology has changed completely. Whether youre running a retail shop , a consulting firm, or a startup, you can use SaaS tools to handle tasks like customer management, team communication, or invoicing , all from your laptop or even your phone. The best part?

CRM

Salesforce

MARCH 31, 2025

They take center stage at National Small Business Week from May 4-10, 2025. Plus, you’ll get access to various resources and support groups to help you understand the market landscape, technology advancements, and growth strategies. Small and medium-sized businesses (SMBs) are the backbone of our economy.

A/B testing

Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. As one recent example, Gartner made a surprising prediction that 50% of consumers would limit engagement or abandon social media by 2025 – but later walked it back a bit. Why we care. SEO and PPC are incredibly valuable. 2028 prediction.

Engineering

Martech

JANUARY 3, 2024

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. Shoppable ads are still relatively new to most consumers,” said Chad Engelgau, CEO and President of multichannel marketing technology company Acxiom. “In

Entertainment

Martech

FEBRUARY 19, 2024

In 2025, it’s expected that 375 billion emails will be sent a day per Statista. A few years back, I worked for a large consulting firm trying to break into the technology space. Spoiler: I’m still stateside. Marketers are competing for eyeballs every single minute. What makes them feel seen?

B2B

Martech

FEBRUARY 16, 2024

In 2025, it’s expected that 375 billion emails will be sent a day per Statista. A few years back, I worked for a large consulting firm trying to break into the technology space. Spoiler: I’m still stateside. Marketers are competing for eyeballs every single minute. What makes them feel seen?

B2B

APACSMA

FEBRUARY 8, 2021

One of the best ways to make this happen is through video coaching technology which should include best practices, tips, tricks, or win stories. Deliver training in light of millennials By 2025, millennials will make up to 75% of the global workforce , so your sales training must accommodate the learning needs of a changing workforce.

Objection handling