Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

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GTM B2B SQL Quota 77

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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GTM Go To Market B2C Objectives and Key Results 123

RingDNA

JULY 2, 2025

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. It’s ideal for front-line managers, directors, and anyone tasked with team development.

Retail 62

Retail Technical Sales Consult CRM 62

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

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CRM Trust Service Closing 113

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 96

Objectives and Key Results Strategize Growth Start-ups 96

Sales Hacker

NOVEMBER 15, 2024

Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Three frameworks to consider.

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GTM Cold Call Strategic partnership Follow-up 111

Martech

OCTOBER 1, 2024

.” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community. ” and “How much should we give you next year?

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X-functional Finance Represent Territory 118

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Were ending the year in general with stronger growth that the prior year. And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed. You can grab it here. Thats a bit higher than I expected.

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Closing B2B Growth Start-ups 113

Martech

JULY 17, 2025

Let’s dig into the most impactful HubSpot updates for June 2025. How it helps you Instead of manually piecing together stages in your funnel, Journey Paths automatically reveal your most frequent conversion routes, drop-off points, and behavioral trends. and Canada who want to automate back-office tasks and focus on growth.

CRM 70

CRM Territory Campaign Contact 70

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B 113

B2B Engineering Education Trust 113

RingDNA

APRIL 11, 2025

What it Measures: The total number of attempts a rep makes to call prospects in a given day Value: Many sales organizations have a dialing quota since more dials can equate with more meaningful sales conversations and revenue. Conversations Per Day Key Question it Answers: How efficient are your reps at connecting with prospects?

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Quota Sales Pipeline Contact 62

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

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Go To Market Negotiate High impact Territory 104

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. That’s because identifying the right growth levers is only half the equation. And it’s paying off.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

RingDNA

MARCH 18, 2025

This leads to stalled deals, missed quota, and slowed growth. Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. But the next generation of conversation intelligence is here. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Membrain

JANUARY 26, 2025

Join us for an insightful conversation with Ian Richardson , co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. Can MSPs overcome the challenges of unpredictable sales and retaining top talent?

Growth 112

Growth Service Conversion Customers 112

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. The latest AI B2B to go through hyper-growth. They’ve rocketed to $6m ARR in just a few months.

Territory 87

Territory CRM Negotiate Relationship building 87

RingDNA

MARCH 31, 2025

To streamline workflows and improve data accuracy, sales ops teams are consolidating their tech stacks by: Choosing integrated platforms that combine multiple functions, like conversation intelligence , pipeline management, and coaching tools. Analyze sales conversations in real-time to improve coaching and objection handling.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Her team stopped hiding behind automation and started engaging in real customer conversations. When marketing helps close eight-figure contracts, budget conversations become much easier. Marketing budgets are down 15% year-over-year.

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Pipeline Contract Campaign Growth 127

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Get the newsletter search marketers rely on.

Niche 98

Niche Retail Promote Follow-up 98

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Scott Barker: [26:06] I have never been part of growth like that.

GTM 101

GTM Engineering Electricity X-functional 101

SaaStr

MAY 27, 2025

Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time. Growth rates normalized.

Government 59

Government Strategize Price Growth 59

SaaStr

JUNE 6, 2025

G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1.

Territory 59

Territory Pitch Price Finance 59

SaaStr

MAY 7, 2025

Growth is back to double digits, NRR is up, and free cash flow is strong. Voice agents are a large growth vector. Growth Has Reaccelerated, Though Still Far Below Its 2021 Peak 12 months ago, Twilio was growing revenue at 7% year-over-year. growth at $2B ARR. And its bets on AI seem to be paying off.

Non-Profits 70

Non-Profits Drivers/motivators Growth Follow-up 70

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 72

Growth Campaign Presentation Trust 72

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. For years, marketers have championed ROMI — return on marketing investment — as a key measure of success.

GTM 109

GTM Drivers/motivators Legal Finance 109

SaaStr

JUNE 26, 2025

ClassPass achieved a 95% cost reduction in support conversations. Duolingo didn’t gradually increase from 10% to 80% – they saw explosive growth once the AI agents demonstrated consistent performance. The Economics Drive Adoption The ROI is compelling. HubSpot’s research shows sales teams using AI are 1.3x

Territory 107

Territory Sales Negotiate Price 107

Martech

NOVEMBER 6, 2024

By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. How it helps you While still in its infancy, this powerful update brings AI directly into live conversations, transforming the calling workflow.

Objectives and Key Results 118

Objectives and Key Results CRM Contact Pipeline 118

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Which markets offer untapped growth potential?

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Highspot

JULY 9, 2025

This innovative approach to AI for GTM helps the people who drive growth do what works, better, and at scale. Adaptive Learning uses skills and knowledge assessments to personalize every seller’s path—letting them skip what they’ve mastered and focus where they need growth. Lots of AI tools can act. and/or its affiliates in the U.S.

Go To Market 52

Go To Market Launch GTM Pitch 52

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 131

Customers A/B testing Click Through Rate Legal 131

RingDNA

JULY 1, 2025

A sales playbook contains all the best practices, sequences and conversational techniques that reps need to follow to be successful. The Best Sales Playbook Examples in 2025 Every business will have to consider unique factors when crafting a sales playbook. But there’s a better way: conversational roadmaps.

Cross-sell 62

Cross-sell Inside sales Sales Follow-up 62

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

GTM 78

GTM Growth Sell X-functional 78

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps. Questions to ask: Can it analyze conversations and suggest specific improvements?

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

JULY 3, 2025

Gartner’s 2025 sales engagement survey revealed 61% of B2B buyers now prefer a sales-representative-free buying experience—but don’t let this statistic fool you into thinking sales reps are becoming obsolete. That said, the best approaches follow the same relative framework.

B2B 52

B2B GTM Objectives and Key Results Sales 52

SaaStr

APRIL 6, 2025

In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice Top Pods: #1. The Secrets Inside Google Clouds Growth with Sarah Kennedy, Vice President Google Cloud Marketing #3. The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #5.

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Growth Conversion Customers Sales 75