article thumbnail

How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

article thumbnail

5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). From there, use your CRM to send recap emails or next steps within two hours of the meeting. Also, work with sales to ensure your CRM integrates perfectly with tools that make this process efficient. Processing.

CRM
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Salesforce Sales Cloud - CRM Platform My experience as a sales productivity platform CEO has exposed me to many CRM solutions. The platform works with over 90 tools and syncs smoothly with major CRM systems.

article thumbnail

13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Control who can create CRM objects with new create permissions. How it helps you This update simplifies the crucial task of safeguarding your CRM data.

article thumbnail

Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C
article thumbnail

14 HubSpot updates from June 2025 you can’t miss

Martech

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. Let’s dig into the most impactful HubSpot updates for June 2025. How it helps you This update makes testing and launching CRM changes much safer and more efficient.

CRM
article thumbnail

SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

Down nearly 30% YoY from Q1 last year pic.twitter.com/9MLyLe3XXf — Jamin Ball (@jaminball) June 5, 2025 Bottom Line Up Front : The aggregate cloud software market just delivered its worst quarterly performance in years, with net new ARR additions plummeting nearly 30% year-over-year in Q1 2025. billion in Q1 2025 , down from $2.33