Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. These modernized companies also saw modest yet steady growth in both customer base (0.5% over five years compared to 4.9% for those that lag behind.

Strategic partnership 114

Strategic partnership Strategize Finance B2B 114

SaaStr

DECEMBER 31, 2024

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. Its rolled out to about a tenth of the customers we plan to, and the uses cases are pretty simple today. I dont know what 2025 will bring. What will AI truly bring to your app and competitors apps in 2025?

B2B 132

B2B Start-ups Up-sell Sell 132

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 124

Strategize Campaign Technology Technology 124

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success in 2025 will be about maintaining that focus, even when motivation dips. Success comes when you shift your mindset and make everything about the customer.

Conversion 97

Conversion Pitch Sales Trust 97

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. By respecting the companys limitations while addressing customer priorities, this solution demonstrated the value of empathy-driven design.

Strategize 126

Strategize Trust Technology Technology 126

SaaStr

OCTOBER 29, 2024

And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Genesys may be the first of a flood of these PE-backed SaaS IPOs in 2025. Billion+ ARR Growing 35%+, fueled by AI demand 10% of bookings from AI “Strong profitability” 6,000 Cloud Customers of 8,000 total customers Not bad.

Contact 126

Contact Growth Market share Customers 126

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Pro tip : Use customer feedback to regularly update your content. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition 4. Processing.

CRM 126

CRM Follow-up Sales Prospecting 126

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

E-commerce 131

E-commerce Engineering Technology Technology 131

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 80

B2C CRM B2B Engineering 80

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

APRIL 11, 2025

HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. Lets take a look at the biggest HubSpot updates for March 2025. New and improved customer success workspace. Track 1:1 email performance in custom reports. Get deeper call insights with expanded AI summaries.

A/B testing 104

A/B testing Campaign Contact Service 104

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Delivering personalized experiences at scale with AI. Save your spot here!

Retail 114

Retail A/B testing Technique Technology 114

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. One of the primary benefits of AI in inbound sales is its ability to analyse vast amounts of customer data in real time.

Sales 244

Sales Technology Technology Conversion 244

Partners in Excellence

JANUARY 24, 2025

We have endless dashboards, showing what’s happening in every part of the organization, every customer interaction, over whatever time periods one wants. ” Customer service will have their 5, marketing theirs, rev op/enablement theirs, inside sales/BDRs theirs, field sales theirs, account managers theirs.

High impact 115

High impact Pipeline Inside sales Quota 115

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Google’s open platform and agentic AI tooling are designed for customers to train and fine-tune agents using their own data. Processing.

B2C 88

B2C Sports B2B Launch 88

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 132

Customers A/B testing Click Through Rate Legal 132

Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. The post 2025 will redefine loyalty. Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. Heres what that means for brands.

Drivers/motivators 93

Drivers/motivators Trust Growth Customers 93

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. Experience management is about more than responding to customer complaints.

Customers 144

Customers B2C Service Clients 144

Partners in Excellence

APRIL 30, 2025

As much a we train and encourage people to do research and analysis into their customers,… The post Automating The Things We Weren't Doing Anyway. <div <div class="post-info"> Posted on April, 2025 </div> appeared first on Partners in EXCELLENCE. CRM compliance has been a major issue for decades.

CRM 75

CRM Customers Sales 75

Martech

OCTOBER 3, 2024

Learn how to reach your ideal customers with precision and deliver the right message at the right time. The post 2025 Programmatic Playbook: Working Smarter Not Harder appeared first on MarTech. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. Persona-centric tips for maximum impact.

Campaign 78

Campaign Customers 78

Search Engine Land

OCTOBER 3, 2024

That doesn’t always attribute to a specific word count: it should be long enough to answer your customer’s question. What questions do customers have about this particular topic or feature when purchasing, onboarding or using it? I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. ‘Build Your Own’ custom campaigns UI What is it? Why it’s useful: Pixel-perfect designs and advanced personalization are now accessible without custom scripting. Merge-field personalization for images and button URL.

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Partners in Excellence

FEBRUARY 8, 2025

In all my work with them, the single consistent thing that stands out is: “They make themselves important to their customers.” Some have very sophisticated, complex solutions, having a massive impact on the customer enterprise. These clients consistently make themselves important to their customers.

Customers 62

Customers Clients Strategize Technology 62

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Get detailed insights on meetings with custom report builder. Compare campaigns with more customization and easy exports. Generate deeper insights with new CTA reporting tools.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 131

CRM Technology Technology Engineering 131

Partners in Excellence

JANUARY 6, 2025

You will learn new skills, developing new ways to work with your customers, engaging them and creating differentiated value. At the end of this conference, you should know what you need to do to be successful, how to do it, and why it’s important–to you, your customers and the company. ” All the best for 2025!

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

SaaStr

MAY 2, 2025

So we had another 2025 Customer Success experience the other day. When we asked for the roadmap review the Customer Success exec said Oh just go see it on our webinar later this week. At a basic level, this is what happens when Customer Success becomes part of the sales org. So what happened? How did we do it?

Customers 70

Customers Cross-sell Referrals Growth 70

Adaptive Business Services

MAY 7, 2025

Now when you open up a group message that you wish to send, you can add these people directly from this interface including doing a custom search for contacts. You also have custom searches that might be used for geographical areas or even identifying contacts without email addresses. For example, select a tag or a segment.

CRM 71

CRM Contact Pipeline Clients 71

Membrain

JANUARY 19, 2025

Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson , President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025.

Sales 128

Sales Customers 128

SaaStr

FEBRUARY 8, 2025

Every great hire starts before their first day And often even during the interview process — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 12, 2025 #1. The Best VPs Start Before They Start The best sales leaders start reaching out to a few great customers they already know. starting. #2.

Pipeline 107

Pipeline Start-ups Meeting Process 107

Salesforce

APRIL 30, 2025

He gives a behind-the-scenes look at Salesforce, showing how the companys core values trust, customer success, innovation, and equality have made it one of the most admired companies in the world. Customer success first: Putting your customers needs at the heart of your business drives long-term growth and loyalty.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 110

Retail Launch Territory Promote 110