Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Pro tip : Use customer feedback to regularly update your content. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition 4. Processing.

CRM

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

Growth

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Campaign

Martech

JANUARY 3, 2025

However, unseen complexities of integration and the frequent need to customize off-the-shelf APIs meant the involvement of developers; and developers, it is said , often preferred to work without the chosen iPaaS. The agentifying of the Salesforces of this world may be a major development for Salesforce customers. Agentstein?

Government

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. One of the primary benefits of AI in inbound sales is its ability to analyse vast amounts of customer data in real time.

Sales

Sales Gravy

JUNE 27, 2025

The second quarter of 2025 delivered some incredible conversations on the Sales Gravy podcast. Align Your Entire Organization's Message The Problem: Five sales reps with five different value propositions confuse customers and create internal friction. This builds trust and reduces friction throughout the customer journey.

Gaming

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. March 2025 : Google Ads will disable creation of new VACs.

Campaign

SaaStr

DECEMBER 31, 2024

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. Its rolled out to about a tenth of the customers we plan to, and the uses cases are pretty simple today. I dont know what 2025 will bring. What will AI truly bring to your app and competitors apps in 2025?

B2B

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. By respecting the companys limitations while addressing customer priorities, this solution demonstrated the value of empathy-driven design.

Strategize

Search Engine Land

OCTOBER 3, 2024

That doesn’t always attribute to a specific word count: it should be long enough to answer your customer’s question. What questions do customers have about this particular topic or feature when purchasing, onboarding or using it? I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web.

Intrinsic

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Search is multimodal, meaning content creation should focus on customer intent, considering images, videos, PDFs and all other touchpoints and channels. This shift requires a customer-centric approach that prioritizes intent and experience.

CTR

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Google’s open platform and agentic AI tooling are designed for customers to train and fine-tune agents using their own data. Processing.

B2C

Martech

APRIL 11, 2025

HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. Lets take a look at the biggest HubSpot updates for March 2025. New and improved customer success workspace. Track 1:1 email performance in custom reports. Get deeper call insights with expanded AI summaries.

A/B testing

Partners in Excellence

AUGUST 4, 2025

We spend a lot of our time trying to make our customers understand our products and what they do. When we force our customers to understand us, most won’t take the time. We assume the customer knows how to navigate the problem solving/change process. We know customers struggle. This is really about lost influence.

Customers

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM

SaaStr

OCTOBER 29, 2024

And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Genesys may be the first of a flood of these PE-backed SaaS IPOs in 2025. Billion+ ARR Growing 35%+, fueled by AI demand 10% of bookings from AI “Strong profitability” 6,000 Cloud Customers of 8,000 total customers Not bad.

Contact

SaaStr

JULY 17, 2025

Because the data from four of our biggest B2B winners tells a very different story about what “good growth” looks like in 2025. But outside of Palantir, not in any of the classic public SaaS companies. What I found was equal parts sobering and enlightening. revenue scale.

Growth

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Get detailed insights on meetings with custom report builder. Compare campaigns with more customization and easy exports. Generate deeper insights with new CTA reporting tools.

Objectives and Key Results

SaaStr

JUNE 6, 2025

Down nearly 30% YoY from Q1 last year pic.twitter.com/9MLyLe3XXf — Jamin Ball (@jaminball) June 5, 2025 Bottom Line Up Front : The aggregate cloud software market just delivered its worst quarterly performance in years, with net new ARR additions plummeting nearly 30% year-over-year in Q1 2025. billion in Q1 2025 , down from $2.33

Territory

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

E-commerce

Partners in Excellence

JANUARY 24, 2025

We have endless dashboards, showing what’s happening in every part of the organization, every customer interaction, over whatever time periods one wants. ” Customer service will have their 5, marketing theirs, rev op/enablement theirs, inside sales/BDRs theirs, field sales theirs, account managers theirs.

High impact

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. That’s not a rounding error; it’s a systematic advantage.

GTM

RingDNA

JULY 2, 2025

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. Challenger Sales Certification (by Challenger Inc.)

Retail

Partners in Excellence

JANUARY 6, 2025

You will learn new skills, developing new ways to work with your customers, engaging them and creating differentiated value. At the end of this conference, you should know what you need to do to be successful, how to do it, and why it’s important–to you, your customers and the company. ” All the best for 2025!

Objectives and Key Results

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. The hype cycle’s rapid pace is unsettling many companies and their marketing departments.

Consult

Martech

JULY 17, 2025

Let’s dig into the most impactful HubSpot updates for June 2025. It’s now available across all Professional and Enterprise HubSpot portals, giving marketing, sales, and service teams access to AI-powered, 24/7 customer support. How it helps you Customer Agent lets your team scale without scaling headcount.

CRM

Sales Gravy

OCTOBER 15, 2024

For example, instead of fearing customer reactions based on past experiences, sellers should prioritize addressing concerns promptly, reducing anxiety and maintaining customer trust. Action Over Avoidance: Procrastination in sales, such as delaying difficult customer conversations, can lead to missed opportunities.

Sell