Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Business email address Sign me up! 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement.

CTR 112

CTR Government Click Through Rate UX 112

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 104

Go To Market Negotiate High impact Territory 104

Martech

MAY 7, 2025

If you’re not keeping up, you’re already behind. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. Email: Business email address Sign me up! In 2025, that center is shifting.

B2C 80

B2C CRM B2B Engineering 80

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. Email: Business email address Sign me up! Track and report on campaign goals more effectively.

A/B testing 104

A/B testing Campaign Contact Service 104

Martech

APRIL 23, 2025

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Email: Business email address Sign me up! Methodology The report is based on a survey of 534 B2B marketing professionals in February 2025.

Technology 80

Technology Technology B2B Drivers/motivators 80

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. However, when this company bought the product, others followed.

Consult 132

Consult Technology Technology Appointment 132

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Every automation — whether it’s cold calling, note-taking, or follow-ups — outsources tasks that build critical skills. Let’s get into it.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. This update ensures consistent and up-to-date currency values, reducing errors and saving time. Email: Business email address Sign me up!

A/B testing 105

A/B testing Objectives and Key Results CRM Pipeline 105

Martech

SEPTEMBER 24, 2024

We certainly had our eye on the ball at the height of the COVID-19 pandemic and in the years immediately following. I’ll continue that conversation here with advice for helping you stem the tide of permanent email cutbacks and rethink ways to make email even more valuable — and, I hope, more reduction-proof — in 2025.

Promote 129

Promote Represent Technology Technology 129

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Email: Business email address Sign me up! You can use those alongside demographics and behaviors in up to 100 auto-refreshing dynamic lists per business unit (up from 25). Processing. Failed Email Sends report What is it?

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up.

Territory 87

Territory CRM Negotiate Relationship building 87

Salesforce

APRIL 30, 2025

Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist Key takeaways Purpose drives growth: Profits will follow when your business is built on a strong purpose that drives real-world impact. Technology is a tool, not a strategy: Dont chase trends. Share what matters to your followers. “Crush It!”

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look.

Price 120

Price CRM Launch Follow-up 120

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

Martech

MARCH 13, 2025

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. But “failing up” came back to my mind recently involving a side business that a close friend and I invested in a year ago. Email: Business email address Sign me up!

Campaign 126

Campaign Follow-up Closing Technology 126

SaaStr

JUNE 26, 2025

It’s how quickly sales will follow support’s playbook. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Companies are routinely achieving 60%+ deflection rates – meaning AI handles 6 out of 10 (or more) support tickets before a human agent ever gets involved.

Territory 107

Territory Sales Negotiate Price 107

RingDNA

APRIL 11, 2025

Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. offers powerful Salesforce dashboards right out of the box that makes tracking many of the following metrics turnkey. By the way, Revenue.io delivers a slew of outbound sales metrics right out of the box.

Quota 62

Quota Sales Pipeline Contact 62

Martech

JULY 19, 2024

When you change the apps at the center of the stack, you end up making changes throughout the stack. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. million, up 23% compared to Q1 ’23. million, up 23% compared to Q1 ’23.

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Level up by getting hands-on with Trailblazer Quests, connect with the amazing Trailblazer Community , and enter for a chance to win* some trail-tastic prizes. Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025?

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. Semantic SEO. Technical SEO. User intent matching. Processing.

B2B 114

B2B Engineering Education Trust 114

Martech

FEBRUARY 10, 2025

These technologies arent just incremental upgrades, theyre game changers. Emerging device attestation technology for CTV will address device spoofing by verifying the authenticity of devices involved in the ad delivery process. Looking ahead: The case for change in 2025 The industry stands at a pivotal moment. Processing.

Objectives and Key Results 87

Objectives and Key Results Education Represent Trust 87

SaaStr

JUNE 22, 2025

The IPO market has been … on fire in 2025. Every IPO other than Sailpoint is trading up, and we’ve got a jolt of momentum here for the first time since … well … 2021. Recent successful IPOs have demonstrated renewed investor appetite for growth-stage technology companies. No “classic” B2B leader has IPO’d yet in this wave.

B2B 75

B2B Appointment E-commerce Represent 75

SaaStr

MAY 9, 2025

SaaStr Annual + AI Summit 2025 is just around the corner , taking place at the San Mateo County Event Center from May 13-15, 2025. On Tuesday, May 13th, you can pick up your badge at the Hampton Inn from 10:00 am to 4:00 pm, or at the Event Center starting at 1:00 pm when the event officially opens.

Networking 75

Networking Drivers/motivators Pitch Transportation 75

Martech

MARCH 25, 2025

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. Brinker and MarTech Editorial Director Mike Pastore unveiled the survey today at the first session of The MarTech Conference 2025.

Technology 85

Technology Technology Trust Presentation 85

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. Innovation rarely follows a straight line. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The interconnected nature of modern marketing technology complicates decisions. This methodical approach has limitations.

Finance 110

Finance Technology Technology Drivers/motivators 110

SaaStr

JULY 6, 2025

— Nat Friedman (@natfriedman) July 3, 2025 In the rapidly evolving landscape of venture capital, few stories are as remarkable as that of NFDG—a $1.1 The company's future is very bright, and I expect miracles to follow. My job is to make amazing AI products that billions of people love to use.

Represent 125

Represent Launch Technology Technology 125

RingDNA

JULY 1, 2025

According to research from Salesforce and The TAS Group , “companies that follow a well-defined sales process are 33% MORE likely to be High Performers.” A sales playbook contains all the best practices, sequences and conversational techniques that reps need to follow to be successful. The experts agree.

Cross-sell 62

Cross-sell Inside sales Sales Follow-up 62

SaaStr

JUNE 23, 2025

June 30, 2025: The date where if your team hasn’t rolled out a truly great AI into production yet … and seen a boost from it … It’s time to reboot the team. ✨ Lemkin (@jasonlk) June 21, 2025 It’s time. June 30, 2025 marks the time we need to wrap up the era of stalling, of waiting to see in AI. — Jason ✨👾SaaStr.Ai✨

Product 70

Product Engineering Launch Growth 70

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Sales leaders need to have the data available, the technology in place and the advice of a good operations team. Monitor AI performance. Stay compliant with data regulations.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Salesforce

JUNE 18, 2025

But keeping up with new strategies, tools, and trends can be overwhelming when you’re running a small and medium-sized business (SMB). In this guide, we’ve rounded up the best free webinars to help you grow your business with confidence. Follow-up: If the speakers share their LinkedIn or email, connect with them.

CRM 52

CRM Up-sell Start-ups Growth 52

SaaStr

JUNE 28, 2025

The Renaissance Signals Are Everywhere It’s a new IPO rush that’s getting going — and picking up big steam. But a very different one from the 2021 wave: Deal volume is surging : 2025 has been a “green light” year for IPOs, with 52 new U.S. IPOs priced so far—up 62.5% Q1 2025 saw 59 IPOs raise $8.9

Profit margin 74

Profit margin Pipeline Represent B2B 74

Martech

MARCH 24, 2025

Email: Business email address Sign me up! Source: Salesforce Connected Shoppers report, 2025. As their duties expand, retail associates face mounting technological complexity. Store associates feel the burden of disconnected technology only 17% have access to a unified view of customer data, the report found. Processing.

Retail 113

Retail Drivers/motivators Represent Technology 113

SaaStr

JULY 5, 2025

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B market cap – up from $2.4B

E-commerce 95

E-commerce Price Pharmaceutical CRM 95

Martech

FEBRUARY 12, 2025

Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Nearly half (48.8%) of director/VP roles said developing creative or personalized campaigns was a top challenge, followed by 32% of demand generation marketers. Image credit: The Marketing Geeks, 2025 State of Demand Gen Report. Click to enlarge.

Campaign 104

Campaign B2B Education Trust 104

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results 75

Objectives and Key Results CRM Contact Territory 75

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars. Automate invoice payment reminders for timely collections.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Those that use AI realize up to 20% better revenue outcomes. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52