Remove 2025 Remove Go To Market Remove Up-sell
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Highspot launches breakthrough agentic platform for go-to-market teams

Highspot

Powered by Highspot Nexus , the company’s unified AI and analytics engine, the new role-based and specialized agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. Highspot ensures your salespeople show up smarter.

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Mary Meeker’s 2025 AI Report

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Her latest release, Trends: Artificial Intelligence (2025) , is her first in 5 years! It’s a 340-slide deep dive into how AI is reshaping business, product, and go-to-market strategy. Even the leaders (e.g.

GTM 89
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It’s time for B2B marketing to understand its GTM role

Martech

2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. So, what does this mean in 2025? But it gets even better.

GTM 102
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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO

SaaStr

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less.

GTM 109
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Why ‘risk on marketing investment’ is the new ROMI

Martech

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. A CEO’s perspective on investment effectiveness Risk on marketing investment. When this CEO first said it, I thought, “Someone doesn’t just come up with that.”

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. But one unassuming topic that kept coming up? Use a multi-touch approach by following up cold calls with personalized emails. Cold calling.