Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 137

Growth GTM B2B Strategize 137

SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Longer is suboptimal, btu OK.

Contact 126

Contact Growth Market share Customers 126

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Dig deeper: How to align sales and marketing for revenue growth 2. The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech. This isnt just a sales problem, either. Theyll cut down on no-shows and keep everyone on track.

CRM 126

CRM Follow-up Sales Prospecting 126

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product 130

Product CRM Price Objectives and Key Results 130

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech.

Retail 114

Retail A/B testing Technique Technology 114

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. But the downturn?

Legal 91

Legal Contract B2B Growth 91

Membrain

JANUARY 26, 2025

Join us for an insightful conversation with Ian Richardson , co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. With nearly 45,000 MSPs nationwide, Ian shares his expert advice on overcoming sales barriers and attracting top talent in the industry.

Growth 111

Growth Service Conversion Customers 111

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 77

B2C CRM B2B Engineering 77

SaaStr

FEBRUARY 24, 2025

Big AI Growth rounds are absorbing enormous amounts of capital, a record amount. And per Sapphire Ventures , 2025 is starting off similarly. year-over-year from the start of 2025 This look at VC deals overall since 2019 show the trend even more viscerally. The ones at the growth stage growing at massive rates.

B2B 91

B2B Growth Start-ups Closing 91

Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Based on emerging data and behavioral trends, it shows how to evolve from transaction-first to values-ledand still deliver measurable growth.

Drivers/motivators 93

Drivers/motivators Trust Growth Customers 93

RAIN Group

MAY 14, 2025

Sellers in 2025 face a perfect storm: economic and political uncertainty, rapid tech advancements, lengthening sales cycles, and increasingly complex buying committees. Expectations havent adjusted to this new reality; sales leaders are still on the hook for aggressive growth. One word defines this moment: complex.

Sales 75

Sales Growth Sell 75

SaaStr

JANUARY 5, 2025

But in 2025, Step Up or Step Aside. #4: 2025 Will Be Radically Different. . #2: Gong: $100k Deals Take About 70 Days to Close #3: Yes, You Need to Focus. 4: HubSpot Co-Founder and Chairman Brian Halligan on AI and SaaS, Board Meetings, and The Incumbent Advantage #5: Most SaaS Apps Are Just Getting Starting With AI.

Growth 111

Growth Meeting Start-ups Closing 111

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

Growth 77

Growth GTM Product Government 77

SaaStr

MAY 5, 2025

Ok about 2,000 of you have already picked your 2025 SaaStr Annual + AI Summit sessions so far and here are the top sessions … for now: 1. The New Rules of SaaS Growth: Whats Next for AI, PLG, and Revenue Scale with HubSpots CEO 2. Kick-off to SaaStr Annual 2025 with SaaStrs Founder & CEO 4.

GTM 69

GTM Pitch Growth Closing 69

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. From that, hes learned that the best growth strategies arent new. This edition breaks down 8 timeless principles every founder, CRO, and sales leader can use to build durable growth.

Growth 71

Growth GTM Cross-sell Negotiate 71

SaaStr

NOVEMBER 10, 2024

The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta #4. Top SaaStr Podcasts & Videos of the Week: #1. “What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg” #2. 83% Percent of You Haven’t Gotten AI SDRs to Work … Yet #5.

Pitch 122

Pitch Growth Sell Sales 122

Sales Hacker

NOVEMBER 15, 2024

Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. Three frameworks to consider.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Salesforce

APRIL 30, 2025

In “ Trailblazer ,” he explains how a values-driven culture can lead to growth, innovation, and a meaningful career. Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist Key takeaways Purpose drives growth: Profits will follow when your business is built on a strong purpose that drives real-world impact.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 131

CRM Technology Technology Engineering 131

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 120

Retail Represent Growth Price 120

Martech

JULY 19, 2024

The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. million, up 23% compared to Q1 ’23.

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

SaaStr

FEBRUARY 3, 2025

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. As growth slowed, almost everyone looked to price increases.

Price 119

Price Contact B2B Growth 119

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Were ending the year in general with stronger growth that the prior year. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Gong also looked across its entire customer base to measure deal velocity.

Closing 115

Closing B2B Growth Start-ups 115

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

DECEMBER 19, 2024

And while Salesforce’s growth has slowed dramatically the past 2 years, it did bounce back a bit last quarter, and its stock is up 33% this year. Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! Salesforce and Benioff are all in on agents and AI for its platforms. They need 2,000 new sales execs for that.

Sell 124

Sell Up-sell Sales Contact 124

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 114

CRM Trust Service Closing 114

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI. Expand your team.

Strategic planning 132

Strategic planning Strategize Campaign Up-sell 132

SaaStr

DECEMBER 18, 2024

and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. And it will be cash-flow positive in 2025. It will be cash-flow positive in 2025. #4.

Cross-sell 115

Cross-sell Drivers/motivators Up-sell Growth 115

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Processing.

Price 120

Price CRM Launch Follow-up 120

RAIN Group

JANUARY 15, 2025

Youre tasked with boosting seller performance, driving revenue growth, and delivering measurable resultsall while working with tight budgets and limited resources. In 2025, doing more with less isnt just a goal; its a survival strategy. Sales enablement leaders are under more pressure than ever.

Sales 52

Sales Growth 52

SaaStr

FEBRUARY 16, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. As Atlassian was crossing $10B ARR, CRO Cameron Deatsch came to SaaStr Annual to share how they build a platform and ecosystem to fuel that growth. The common thread?

Growth 82

Growth Follow-up Start-ups Product 82

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” ” and “How much should we give you next year?

X-functional 119

X-functional Finance Represent Territory 119

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

JUNE 18, 2024

So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. The post Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 appeared first on SaaStr.

Growth 130

Growth 130