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US martech spending set to break $20 billion this year; growth slowing

Martech

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . trillion by 2025. Spending increased 20.9% in 2021, according to the report.

Growth 103
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Empowering Growth: AI for Startups in the Modern Ecosystem

Lead Fuze

Let’s dive deeper into how these groundbreaking technologies can give startups a major leg up. Conclusion Understanding the AI Landscape for Startups The AI terrain is immense and multifaceted, with startups taking advantage of distinct technologies to accomplish their objectives. the contributions of notable AI companies.

Growth 52
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Pandemic challenges intensify need for customer data platforms

Martech

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

Customers 120
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Why the business automation market is poised to explode

Martech

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . We gained insight into Workato’s product roadmap, technical updates, and new frameworks in addition to hearing how they will support partner growth. Source: Gartner.

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The Future of B2B SaaS Investing with G2, Accel, Salesforce, Inspired Capital and SaaStr

SaaStr

Macro corrections and technological disruptions spur new opportunities. Jason and Paul view past periods of macro corrections and technological disruptions as sources of tremendous investment opportunities, suggesting optimism about the current situation.

B2B 86
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Zeta becomes first marketing platform to join the AWS marketplace

Martech

Planning rapid growth. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Nevertheless, this seems like a good step to take on the path to growth. We wonder whether other marketing suites will follow the same route. Processing.Please wait.

CRM 85
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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.