Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 127

GTM Go To Market B2C Objectives and Key Results 127

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. AI councils and Chief AI Officers With the influx of AI-powered tools and processes available on the market, businesses will aim to adapt with new hires and restructuring. Processing.

Retail 116

Retail CRM B2B Education 116

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128

Customers Government Healthcare Hospitality 128

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S., Processing. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year.

Networking 125

Networking Strategize Growth B2B 125

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 83

B2C CRM B2B Engineering 83

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. Discounts start at 10 or more, call us for enterprise pricing…… We’ve trained 1000s of people, SaaS, industrial bathroom supplies, food processing, industrial products, retail banking, insurance, real estate, professional services.

GTM 122

GTM Real Estate Objectives and Key Results Objection handling 122

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Processing. The 2025 sales forecast compares with a 3.6% annual sales growth of $5.29

Retail 121

Retail Government Territory Price 121

Martech

APRIL 17, 2025

Processing. Dig deeper: How B2B marketing is becoming a strategic growth driver Strategic recommendations for value-based marketing 1. As the marketplace evolves, embracing differentiated value-based marketing will be key to sustaining growth and competitive advantage. Email: Business email address Sign me up!

B2B 113

B2B Growth Customers Drivers/motivators 113

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Processing. Net income surged 73% to $13.465 billion.

Retail 122

Retail Represent Growth Price 122

Martech

JULY 19, 2024

The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. You can feel the ROI slipping away in the process. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025.

Cross-sell 122

Cross-sell Growth CRM Up-sell 122

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Dig deeper: 5 steps to ensure business goals lead your martech strategy Process dysfunction: The revenue killer Your marketing processes look solid in flowcharts. A perfect process that people work around helps no one.

Finance 117

Finance SQL Campaign GTM 117

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. Processing. “AI is reshaping marketing and martech,” they write. “And Email: Business email address Sign me up!

CRM 132

CRM Technology Technology Engineering 132

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. Processing.

CRM 116

CRM Trust Service Closing 116

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Processing. During the pandemic years, many more were compelled into digital transformation. That genie is out of the bottle.

Price 122

Price CRM Launch Follow-up 122

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

DECEMBER 20, 2024

” Smith also talked about the fast growth of retail media and CTV. ” Dig deeper: DOJ seeks sale of Chrome in Google antitrust case The search and discovery process has changed already. Processing. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech.

Retail 124

Retail Networking Clients Follow-up 124

Martech

DECEMBER 9, 2024

Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7% Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025. Processing.

Advertising/ Marketing 125

Advertising/ Marketing Growth Follow-up Presentation 125

Martech

DECEMBER 2, 2024

Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. Processing. Causal AI shows you how to climb it.

GTM 129

GTM Drivers/motivators Pipeline B2B 129

Salesforce

APRIL 30, 2025

In “ Trailblazer ,” he explains how a values-driven culture can lead to growth, innovation, and a meaningful career. Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist Key takeaways Purpose drives growth: Profits will follow when your business is built on a strong purpose that drives real-world impact.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 75

Growth Campaign Presentation Trust 75

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. Let them break rules, ignore processes and do whatever it takes to drive growth.

Pipeline 130

Pipeline Contract Campaign Growth 130

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” Processing. ” and “How much should we give you next year?

X-functional 122

X-functional Finance Represent Territory 122

SaaStr

APRIL 28, 2025

And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more! Samsara achieved remarkable growth – from $1M ARR a year after launch to $100M ARR just 2.5 years later.

Product 105

Product Transportation Growth Launch 105

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. Processing. Data and AI enable marketers to drive strategic growth and deliver measurable business impact. The post How B2B marketing is becoming a strategic growth driver appeared first on MarTech.

Drivers/motivators 128

Drivers/motivators Strategize B2B Growth 128

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Full story: Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome More Google Marketing Live 2025 news Googles Product Studio is getting a proactive AI boost. Processing.

Campaign 90

Campaign Start-ups Promote Conversion 90

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 109

GTM Real Estate Represent Territory 109

Martech

APRIL 17, 2025

“This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. Processing. annual growth and three times the 5.2% growth in 2023. YoY growth, maintaining its leading 39.8% billion in revenue.

Growth 82

Growth Retail Networking Market share 82

Martech

NOVEMBER 13, 2024

Pushback against this approach is coming from marketers who believe brand building is essential to growing a business, and that without creating a message that resonates with buyers before they enter the buying cycle, growth becomes exponentially more difficult. Processing. Email: Business email address Sign me up!

B2B 125

B2B B2C Lead generation Prospecting 125

Salesforce

APRIL 17, 2025

Since launching Marketing Cloud Growth and Advanced Editions last spring, weve been expanding access worldwide with data residency and channel support. Heres a look at how the product has evolved: Which regions can access Marketing Cloud Growth and Advanced? These customers can purchase WhatsApp as an add-on (similar to SMS ).

Growth 95

Growth Territory Launch Promote 95

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 95

GTM Cross-sell Finance Price 95

Martech

APRIL 28, 2025

CTV is expected to grow another 13% in 2025 to reach $26.6 That will put CTV firmly ahead of online video, with CTV ad spend in 2025 projected to be 43% larger than online video ($18.6 Processing. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Pharmaceutical 104

Pharmaceutical Retail Strategize Growth 104

Martech

FEBRUARY 21, 2025

With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond. Processing. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech.

Finance 125

Finance Drivers/motivators Technique Contract 125

SaaStr

MAY 20, 2025

HubSpot has achieved jaw-droppinggrowth with a 29% revenue CAGR from Q1 2019 to Q1 2025, growing from $152M to $714M quarterly revenue. Originally an internal tool at Wix.com in 2010, Monday.com (initially called DaPulse) has blossomed into a platform that lets companies build custom workflows for virtually any business process.

Customers 111

Customers Non-Profits Education Cross-sell 111

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The problem? But this approach guarantees mediocrity across the board.

Negotiate 94

Negotiate GTM Campaign Growth 94

Martech

JANUARY 7, 2025

You can use tools like Google Natural Language Processing or OpenAI embeddings to understand the relationship between tools.) Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content. Processing. Lets use a marketing automation platform as an example.

B2B 117

B2B Engineering Education Trust 117

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. We’re seeing it analyze rep performance, identify top sales behaviors, and streamline the onboarding process. Sales Ops focuses on optimizing sales team processes and tools.

Government 62

Government Cross-sell Objectives and Key Results CRM 62