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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. Digital and content marketing use behavioral data to personalize user experiences. Data and AI enable marketers to drive strategic growth and deliver measurable business impact.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. Puntt AI , which provides AI compliance agents to market, launched.

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Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

However, as B2B growth advisor Gaetano DiNardi expertly pointed out on LinkedIn , recent spam and core algorithm updates have caught on and often come down hard on get-rich-quick tactics like these. “My My approach to SEO content has always been to publish quality content that answers user intent. of people and brand directory pages.

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How Cloud Technology is Helping Expand Business (2025)

Salesforce

Using that information, you can customize your user experience, craft a consistent brand story that resonates with your audience, and personalize landing pages and offers. By using cloud services, you can reach customers no matter where they are, opening doors to international growth.

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AI agents offer a glimpse into a potentially simplified future

Martech

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in.

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Why we care about RevOps: A marketer’s guide

Martech

There was a clear need for a better, more comprehensive business function that can maximize marketing budgets and user experience without causing big dents in the company’s operational budget. According to Gartner, 75% of the top companies in the world (in terms of growth) will deploy a RevOps model by 2025.

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Everything You Know About Trade Promotion Management Is Wrong

Salesforce

You won’t want to miss our keynote: Drive Revenue Growth in Consumer Goods With a Connected Platform. It’s time to focus on strategic revenue growth management, here’s how to get started. Walmart, for instance, is projected to earn $4 billion in advertising revenues by 2025 according to Morgan Stanley.

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